Domestic Electrical Appliances in India
Euromonitor International's Domestic Electrical Appliances in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 180 | Publication date: Jul 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Sales dented by high manufacturer costs, inflation and low consumer confidence
2008 was a challenge for the Indian domestic electrical appliances market. Rising raw material prices for steel, copper and plastics, as well as soaring global petroleum prices, impacted the market throughout 2008. Rising inflation, sliding stock markets and the virtual absence of consumer finance schemes also collectively led to low consumer confidence and dampened sales of domestic electrical appliances in the first half of 2008, lowering volume growth to single-digit growth. Problems were more severe in certain categories, such as air conditioners, due to a more severe winter and milder summer in 2008. Price rises were seen in many large appliances categories, meaning that consumers postponed purchases, or cut down on what they perceived to be luxury purchases.
Soaring energy bills drive popularity of energy-efficient appliances
Energy Efficiency Ratio (EER) became a buzzword in 2008, due consumer concerns about inflation and soaring energy bills, leading them to prefer appliances which offer energy-efficiency. Therefore most leading brands of air conditioners and refrigerators started highlighting EER ratings in a bid to differentiate themselves from the competition. Although currently it is not mandatory by law to state the EER of a product, this is likely to become compulsory over the forecast period, especially for air conditioners, refrigerators, fans and later on other domestic appliances. Samsung India Electronics Ltd was the first to introduce EER ratings for refrigerators. Other leading companies, such as LG Electronics India Ltd and Godrej Appliances Ltd, now offer energy-efficient appliances.
Aesthetics and technology are the new mantra
Appliances which are technologically-advanced as well as aesthetically well designed are much preferred by consumers in the Indian domestic electrical appliances market, thus companies are trying to offer products with a mix of technology and design to appeal to consumers. For example, newer air conditioner models come with wall-matching finishes and special colours. Voltas Ltd introduced a stylish triangular air conditioner which can be discreetly fitted into the corner of the room. In refrigeration appliances too, appliances come with good design as well as advanced features; for instance Samsung India Electronics Ltd’s Silver Nano technology claims to keep food fresher for longer by killing harmful bacteria.
After-sales service becoming key as a competitive edge
All the leading players are ramping up their after-sales services to enhance the consumer experience and ensure loyalty. LG Electronics India Ltd came up with a concept of ‘211’ to tackle its after-sales service issues. Samsung India Electronics Ltd has an e-based service helpline. Even leading retailers such as Vivek’s Ltd (kitchen specialist multiple retailer), and others are aggressively looking into improving the after-sales service of their private domestic appliance brands. Companies have also made significant investments in information technology (IT) related infrastructure and staff training to ensure high quality after-sales service. Companies are also integrating their service network to have wide, pan-national coverage.
Multinationals dominate, but large local players also strong contenders
LG Electronics India Ltd, Samsung India Electronics Ltd and Whirlpool of India Ltd dominate most of the categories in large appliances, but erstwhile Indian majors such as Videocon Appliances Ltd and Godrej Appliances Ltd are fighting back aggressively for market shares. Both these Indian players have invested in technology up-grades, revitalised distribution and are offering more affordable products. Videocon Appliances Ltd underwent large-scale reorganisation in order to sharpen its focus on each category.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales dented by high manufacturer costs, inflation and low consumer confidence
Soaring energy bills drive popularity of energy-efficient appliances
Aesthetics and technology are the new mantra
After-sales service becoming key as a competitive edge
Multinationals dominate, but large local players also strong contenders
KEY TRENDS AND DEVELOPMENTS
Inflation, combined with lower consumer finance, slows down sales
Appliance majors increase prices due to rising raw material costs
Energy-efficient products become increasingly popular
Tough economic times prompt companies to seek new ways to attract consumers
Domestic appliance companies customise to better suit Indian requirements
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2008
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
Table 11 Company Shares of Large Kitchen Appliances 2004-2008
Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
GLEN APPLIANCES LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Glen Appliances Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Glen Appliances Ltd: Competitive Position 2008
NATIONAL PANASONIC INDIA LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 National Panasonic India Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 National Panasonic India Ltd: Competitive Position 2008
SAMSUNG INDIA ELECTRONICS LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Samsung India Electronics Ltd: Key Facts
Summary 7 Samsung India Electronics Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Samsung India Electronics Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Samsung India Electronics Ltd: Competitive Position 2008
USHA INTERNATIONAL LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Usha International Ltd: Key Facts
Summary 11 Usha International Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Usha International Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Usha International Ltd: Competitive Position 2008
VIDEOCON APPLIANCES LTD - DOMESTIC ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Table 24 Summary1 Videocon Industries Ltd*: Key Facts
Summary 14 Videocon Industries Ltd**: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Videocon Industries Ltd*: Competitive Position 2008
REFRIGERATION APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
Table 27 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
Table 28 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 29 Sales of Fridges by Format: % Breakdown 2004-2008
Table 30 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
Table 31 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
Table 32 Company Shares of Refrigeration Appliances 2004-2008
Table 33 Brand Shares of Refrigeration Appliances 2005-2008
Table 34 Company Shares of Freestanding Fridge Freezers 2004-2008
Table 35 Company Shares of Freestanding Fridges 2004-2008
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
Table 41 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
Table 42 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
Table 43 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
Table 44 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
Table 45 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008
Table 46 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 47 Company Shares of Home Laundry Appliances 2004-2008
Table 48 Brand Shares of Home Laundry Appliances 2005-2008
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
Table 50 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
Table 51 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table 52 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013
DISHWASHERS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Dishwashers by Subsector: Volume 2003-2008
Table 54 Sales of Dishwashers by Subsector: Value 2003-2008
Table 55 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 56 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table 57 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 58 Company Shares of Dishwashers 2004-2008
Table 59 Brand Shares of Dishwashers 2005-2008
Table 60 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013
Table 61 Forecast Sales of Dishwashers by Subsector: Value 2008-2013
Table 62 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013
Table 63 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013
LARGE COOKING APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
Table 65 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
Table 66 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 67 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 68 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
Table 69 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008
Table 70 Sales of Built-in Hobs by Format: % Breakdown 2003-2008
Table 71 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
Table 72 Company Shares of Large Cooking Appliances 2004-2008
Table 73 Brand Shares of Large Cooking Appliances 2005-2008
Table 74 Company Shares of Cookers 2004-2008
Table 75 Company Shares of Ovens 2004-2008
Table 76 Company Shares of Hobs 2004-2008
Table 77 Company Shares of Built-in Hobs 2004-2008
Table 78 Company Shares of Freestanding Hobs 2004-2008
Table 79 Company Shares of Cooker Hoods 2004-2008
Table 80 Company Shares of Freestanding Cooker Hoods 2004-2008
Table 81 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
Table 82 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 83 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 84 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013
MICROWAVES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Microwaves by Subsector: Volume 2003-2008
Table 86 Sales of Microwaves by Subsector: Value 2003-2008
Table 87 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table 88 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 89 Company Shares of Microwaves 2004-2008
Table 90 Brand Shares of Microwaves 2005-2008
Table 91 Microwaves by Distribution Format: % Analysis 2003-2008
Table 92 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
Table 93 Forecast Sales of Microwaves by Subsector: Value 2008-2013
Table 94 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
Table 95 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013
FOOD PREPARATION APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
Table 97 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
Table 98 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 99 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
Table 100 Company Shares of Food Preparation Appliances 2004-2008
Table 101 Brand Shares of Food Preparation Appliances 2005-2008
Table 102 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
Table 103 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
Table 104 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 105 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013
SMALL COOKING APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 106 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
Table 107 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
Table 108 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 109 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 110 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
Table 111 Company Shares of Small Cooking Appliances 2004-2008
Table 112 Brand Shares of Small Cooking Appliances 2005-2008
Table 113 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
Table 114 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
Table 115 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 116 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING) IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
Table 119 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 120 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
Table 121 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 122 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
Table 125 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 126 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
Table 128 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
Table 129 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
Table 130 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
Table 131 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
Table 132 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
Table 133 Company Shares of Vacuum Cleaners 2004-2008
Table 134 Brand Shares of Vacuum Cleaners 2005-2008
Table 135 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table 136 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table 137 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
Table 138 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013
IRONS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 139 Sales of Irons: 2003-2008
Table 140 Sales of Irons: % Growth 2003-2008
Table 141 Unit Sales of Irons by Format: % Breakdown 2004-2008
Table 142 Company Shares of Irons 2004-2008
Table 143 Brand Shares of Irons 2005-2008
Table 144 Forecast Sales of Irons: 2008-2013
Table 145 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 146 Sales of Personal Care Appliances: 2003-2008
Table 147 Sales of Personal Care Appliances: % Growth 2003-2008
Table 148 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 149 Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 150 Company Shares of Personal Care Appliances 2004-2008
Table 151 Brand Shares of Personal Care Appliances 2005-2008
Table 152 Forecast Sales of Personal Care Appliances: 2008-2013
Table 153 Forecast Sales of Personal Care Appliances: % Growth 2008-2013
AIR TREATMENT PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 154 Sales of Air Treatment Products: 2003-2008
Table 155 Sales of Air Treatment Products: % Growth 2003-2008
Table 156 Company Shares of Air Treatment Products 2004-2008
Table 157 Brand Shares of Air Treatment Products 2005-2008
Table 158 Forecast Sales of Air Treatment Products: 2008-2013
Table 159 Forecast Sales of Air Treatment Products: % Growth 2008-2013
HEATING APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 160 Retail Sales of Heating Appliances: 2003-2008
Table 161 Retail Sales of Heating Appliances: % Growth 2003-2008
Table 162 Company Shares of Heating Appliances 2004-2008
Table 163 Brand Shares of Heating Appliances 2005-2008
Table 164 Forecast Sales of Heating Appliances: 2008-2013
Table 165 Forecast Sales of Heating Appliances: % Growth 2008-2013