Domestic Electrical Appliances in Indonesia
Euromonitor International's Domestic Electrical Appliances in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 176 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
2008 a stronger year for Indonesia
Domestic electrical appliances experienced another promising year in 2008, posting double-digit volume growth. Consumer base expansion still drove the growth, as more households can afford to purchase domestic electrical appliances. With a lot of households still having quite limited knowledge about the right kind of domestic electrical appliances to purchase, advertising has played a very key role for manufacturers wanting to attract consumers to their products. Television advertising was essential in 2008, be it for rice cookers or air conditioners.
Home laundry appliances are best performers in 2008
There are several products within domestic electrical appliances that performed very well in 2008, ranging from air treatment products to home laundry appliances. Home laundry appliances, however, showed the best volume growth within the industry in 2008, with more households being able to afford the purchase of washing machines. Whilst the practice of hand-washing clothes is still very common in most Indonesian households, washing machines are becoming more accessible and more households make this a priority purchase compared to other types of domestic electrical appliances.
Star Cosmos PT retains its leadership
Multinational companies, especially those from Japan and South Korea, have quite a strong presence in the competitive landscape of domestic electrical appliances in Indonesia. Nonetheless, local companies still have respectable presence. In fact, already from 2006 up to 2008, the local company Star Cosmos PT managed to retain a slim leadership of the market ahead of renowned multinational Panasonic Global Indonesia PT. Both companies have seen their volume share eroded by other players as the competition has intensified and the industry has become less consolidated. However, Star Cosmos PT managed to hang on to its leadership in 2008 thanks to a wide product portfolio that able to provide stability to overall company performance even though it saw a slight loss in share.
Further strong growth expected in forecast period
The market potential of domestic electrical appliances in Indonesia is still far from being fully tapped, and continued growth in the forecast period will come largely from increased penetration of the products. Whilst volume CAGR in the forecast period will not reach the double-digit rate shown in 2008, it will still be a very strong performance in actual increase of volumes sold to consumers. Increased disposable income and stronger product knowledge will be key drivers for expansion of the consumer base.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
2008 a stronger year for Indonesia
Home laundry appliances are best performers in 2008
Star Cosmos PT retains its leadership
Further strong growth expected in forecast period
KEY TRENDS AND DEVELOPMENTS
Stronger economy keeps fuelling growth of domestic electrical appliances
Expansion of modern retailers improves access to products
Advertising grows in importance to push products to consumers
Stronger focus on energy-saving seen in 2008 with rising prices
More hectic lifestyle favours switch to domestic electrical appliances
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2008
Table 3 Household Ownership of Durable Goods by Type of Household 2008
MARKET DATA
Table 4 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
Table 6 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 7 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 11 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
Table 12 Company Shares of Large Kitchen Appliances 2004-2008
Table 13 Brand Shares of Large Kitchen Appliances 2005-2008
Table 14 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 15 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 16 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 20 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 24 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
DENPOO MANDIRI INDONESIA PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Denpoo Mandiri Indonesia PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Denpoo Mandiri Indonesia PT: Competitive Position 2008
KENCANA GEMILANG PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Kencana Gemilang PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Kencana Gemilang PT: Competitive Position 2008
MASPION PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Maspion PT: Key Facts
Summary 7 Maspion PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Maspion PT: Competitive Position 2008
STAR COSMOS PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Star Cosmos PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Star Cosmos PT: Competitive Position 2008
TRIPACIFIC ELECTRINDO PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Tripacific Electrindo PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Tripacific Electrindo PT: Competitive Position 2008
REFRIGERATION APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
Table 27 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
Table 28 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 29 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
Table 30 Sales of Fridges by Format: % Breakdown 2004-2008
Table 31 Sales of Freezers by Format: % Breakdown 2004-2008
Table 32 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
Table 33 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
Table 34 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008
Table 35 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2008
Table 36 Company Shares of Refrigeration Appliances 2004-2008
Table 37 Brand Shares of Refrigeration Appliances 2005-2008
Table 38 Company Shares of Built-in Fridge Freezers 2004-2008
Table 39 Company Shares of Freestanding Fridge Freezers 2004-2008
Table 40 Company Shares of Freestanding Fridges 2004-2008
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
Table 42 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
Table 46 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
Table 47 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
Table 48 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
Table 49 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008
Table 51 Company Shares of Home Laundry Appliances 2004-2008
Table 52 Brand Shares of Home Laundry Appliances 2005-2008
Table 53 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
Table 54 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
Table 55 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013
DISHWASHERS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Dishwashers by Subsector: Volume 2003-2008
Table 58 Sales of Dishwashers by Subsector: Value 2003-2008
Table 59 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 60 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table 61 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 62 Company Shares of Dishwashers 2004-2008
Table 63 Brand Shares of Dishwashers 2005-2008
Table 64 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013
Table 65 Forecast Sales of Dishwashers by Subsector: Value 2008-2013
Table 66 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013
Table 67 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013
LARGE COOKING APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
Table 69 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
Table 70 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 71 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 72 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
Table 73 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008
Table 74 Sales of Built-in Hobs by Format: % Breakdown 2003-2008
Table 75 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
Table 76 Company Shares of Large Cooking Appliances 2004-2008
Table 77 Brand Shares of Large Cooking Appliances 2005-2008
Table 78 Company Shares of Cookers 2004-2008
Table 79 Company Shares of Ovens 2004-2008
Table 80 Company Shares of Hobs 2004-2008
Table 81 Company Shares of Built-in Hobs 2004-2008
Table 82 Company Shares of Freestanding Hobs 2004-2008
Table 83 Company Shares of Cooker Hoods 2004-2008
Table 84 Company Shares of Built-in Cooker Hoods 2004-2008
Table 85 Company Shares of Freestanding Cooker Hoods 2004-2008
Table 86 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
Table 87 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 88 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 89 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013
MICROWAVES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Microwaves by Subsector: Volume 2003-2008
Table 91 Sales of Microwaves by Subsector: Value 2003-2008
Table 92 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table 93 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 94 Company Shares of Microwaves 2004-2008
Table 95 Brand Shares of Microwaves 2005-2008
Table 96 Microwaves by Distribution Format: % Analysis 2003-2008
Table 97 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
Table 98 Forecast Sales of Microwaves by Subsector: Value 2008-2013
Table 99 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
Table 100 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013
FOOD PREPARATION APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
Table 102 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
Table 103 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 104 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
Table 105 Company Shares of Food Preparation Appliances 2004-2008
Table 106 Brand Shares of Food Preparation Appliances 2005-2008
Table 107 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
Table 108 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
Table 109 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 110 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013
SMALL COOKING APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 111 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
Table 112 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
Table 113 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 114 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 115 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
Table 116 Company Shares of Small Cooking Appliances 2004-2008
Table 117 Brand Shares of Small Cooking Appliances 2005-2008
Table 118 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
Table 119 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
Table 120 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 121 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING) IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
Table 123 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
Table 124 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 125 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
Table 126 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 127 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 128 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 129 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
Table 130 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 131 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 132 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
Table 133 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
Table 134 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
Table 135 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
Table 136 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
Table 137 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
Table 138 Company Shares of Vacuum Cleaners 2004-2008
Table 139 Brand Shares of Vacuum Cleaners 2005-2008
Table 140 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table 141 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table 142 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
Table 143 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013
IRONS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 144 Sales of Irons: 2003-2008
Table 145 Sales of Irons: % Growth 2003-2008
Table 146 Unit Sales of Irons by Format: % Breakdown 2004-2008
Table 147 Company Shares of Irons 2004-2008
Table 148 Brand Shares of Irons 2005-2008
Table 149 Forecast Sales of Irons: 2008-2013
Table 150 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 151 Sales of Personal Care Appliances: 2003-2008
Table 152 Sales of Personal Care Appliances: % Growth 2003-2008
Table 153 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 154 Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 155 Company Shares of Personal Care Appliances 2004-2008
Table 156 Brand Shares of Personal Care Appliances 2005-2008
Table 157 Forecast Sales of Personal Care Appliances: 2008-2013
Table 158 Forecast Sales of Personal Care Appliances: % Growth 2008-2013
AIR TREATMENT PRODUCTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 159 Sales of Air Treatment Products: 2003-2008
Table 160 Sales of Air Treatment Products: % Growth 2003-2008
Table 161 Company Shares of Air Treatment Products 2004-2008
Table 162 Brand Shares of Air Treatment Products 2005-2008
Table 163 Forecast Sales of Air Treatment Products: 2008-2013
Table 164 Forecast Sales of Air Treatment Products: % Growth 2008-2013
HEATING APPLIANCES IN INDONESIA
HEADLINES
TRENDS
PROSPECTS