Domestic Electrical Appliances in Indonesia
Euromonitor International's Domestic Electrical Appliances in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 164 | Publication date: Sep 2007
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Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
DEA sales up despite challenges
Growing demand for DEA occurred due to the rising aspirations of Indonesian consumers, wishing to own refrigeration, home laundry, air treatment and small kitchen appliances. This took place despite the political transition in 1998 and subsequently dramatic shifts in fiscal policy leading to inflation and the removal of domestic fuel subsidies in 2005. Growth occurred in the face of natural disasters and security concerns.
Improvements in distribution, specifically the growth of modern retail outlets offering DEA, were instrumental in growing sales volumes. Outlets increasingly offered convenient access and better price and payment systems. Other factors that helped bolster demand included the reduction of luxurious goods’ taxes for certain DEA items from 20% down to 10%. This particularly boosted washing machines, refrigeration appliances, and some types of cookers, where the government plans a switch from kerosene-based-cookers to gas-based-cookers.
2006 value growth led by home laundry and refrigeration
The number of home laundry and refrigeration appliances delivered to household in 2006 showed a relative increase over the review period. Freestanding refrigeration units are the most popular and dominated by one-door formats. Consumers are still seeking value-for-money for food storage, as the economy has not yet fully recovered. The performance of refrigeration appliances in value terms improved slightly in 2006 and this is expected to continue over the forecast period, as consumers accept the benefits of modern food storage.
Seasonal demand for DEA generally remained unchanged. Sales shifted away from consumer electronics to DEA in the second half of the year, largely due to religious fasting and the peak of hot climate. During that period of time, most of the daily needs’ prices such as meat and vegetables will increase, thus most people opt to stock basic consumption needs. Additionally, hot season will encourage the consumer to find better ways in storing their food. Significant demand in Indonesia and indeed Asia resulted in LG using Indonesia as its production base in 2006 for domestic and regional supply.
Home laundry appliances to remain buoyant
Within the forecast period, home laundry appliances is expected to enjoy growth. Growth will be fuelled primarily by replacement sales of automatic washing machines within Indonesia’s first tier cities and by new sales in second tier cities in Indonesia. Growth will remain good due to low household penetration for automatic home laundry appliances and replacement sales for semi-automatic and twin-tub home laundry appliances. These remain particularly popular in urban Indonesia, with consumers still suffering inflation from rising fuel prices in 2005 and taking advantage of the availability of cheap domestic workers.
Lifestyle changes drive urban demand for small appliances
An increase in the number of single and elderly households, together with more working couples, led to a rapid rise in demand for microwaves in 2006. However, the widening availability of packaged ready meals, ready-to-consume food and drink and instant meals constrained growth in food preparation, small cooking and kitchen appliances. The availability of instant and canned coffee, as well as growth in cafés, kept demand for coffee machines subdued, while Indonesian consumers generally do not purchase food processors, smoothie-makers, citrus pressers and electric knife sharpeners. Room and split air conditioners meanwhile performed well, as the number of new housing units grew steadily in urban cities and rising disposable incomes and falling unit prices made air conditioners more affordable.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
DEA sales up despite challenges
2006 value growth led by home laundry and refrigeration
Home laundry appliances to remain buoyant
Lifestyle changes drive urban demand for small appliances
KEY TRENDS AND IMPACT ASSESSMENT
Disposable income and consumption increase as the economy recovers
Indonesia faces working generation with little free time
Price-sensitive consumers shape sales
Positive government policies boost business climate
Consumer interest growing thanks to modern retail outlets
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 10 Company Shares of Large Kitchen Appliances 2002-2006
Table 11 Brand Shares of Large Kitchen Appliances 2003-2006
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
LOCAL COMPANY PROFILES - INDONESIA
LG ELECTRONICS INDONESIA PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 LG Electronics Indonesia PT: Key Facts
Summary 2 LG Electronics Indonesia PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MASPION PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Maspion PT: Key Facts
Summary 4 Maspion PT: Operational Indicators Rp (in Billion)
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PANASONIC GLOBAL INDONESIA PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Panasonic Global Indonesia PT: Key Facts
Summary 6 Panasonic Global Indonesia PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Panasonic Global Indonesia PT: Production Statistics 2006
COMPETITIVE POSITIONING
RINNAI INDONESIA PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Rinnai Indonesia PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SHARP ELECTRONICS INDONESIA PT - DOMESTIC ELECTRICAL APPLIANCES - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sharp Electronics Indonesia PT: Key Facts
Summary 10 Sharp Electronics Indonesia: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Sharp Electronics Indonesia: Production Statistics 2006
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 28 Sales of Fridges by Format: % Breakdown 2003-2006
Table 29 Company Shares of Refrigeration Appliances 2002-2006
Table 30 Brand Shares of Refrigeration Appliances 2003-2006
Table 31 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 32 Company Shares of Freestanding Fridges 2002-2006
Table 33 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 34 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 35 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 38 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 39 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 40 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 41 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 42 Company Shares of Home Laundry Appliances 2002-2006
Table 43 Brand Shares of Home Laundry Appliances 2003-2006
Table 44 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 45 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 46 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 49 Sales of Dishwashers by Subsector: Value 2001-2006
Table 50 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 51 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 52 Company Shares of Dishwashers 2002-2006
Table 53 Brand Shares of Dishwashers 2003-2006
Table 54 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 55 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 56 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 57 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 59 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 60 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 61 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 62 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 63 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 64 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 65 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 66 Company Shares of Large Cooking Appliances 2002-2006
Table 67 Brand Shares of Large Cooking Appliances 2003-2006
Table 68 Company Shares of Cookers 2002-2006
Table 69 Company Shares of Ovens 2002-2006
Table 70 Company Shares of Hobs 2002-2006
Table 71 Company Shares of Built-in Hobs 2002-2006
Table 72 Company Shares of Freestanding Hobs 2002-2006
Table 73 Company Shares of Cooker Hoods 2002-2006
Table 74 Company Shares of Built-in Cooker Hoods 2002-2006
Table 75 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 76 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 77 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 78 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Microwaves by Subsector: Volume 2001-2006
Table 81 Sales of Microwaves by Subsector: Value 2001-2006
Table 82 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 83 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 84 Company Shares of Microwaves 2002-2006
Table 85 Brand Shares of Microwaves 2003-2006
Table 86 Microwaves by Distribution Format: % Analysis 2001-2006
Table 87 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 88 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 89 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 90 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 92 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 93 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 94 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 95 Company Shares of Food Preparation Appliances 2002-2006
Table 96 Brand Shares of Food Preparation Appliances 2003-2006
Table 97 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 98 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 99 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 102 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 103 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 104 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 105 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 106 Company Shares of Small Cooking Appliances 2002-2006
Table 107 Brand Shares of Small Cooking Appliances 2003-2006
Table 108 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 109 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 110 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 113 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 116 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 117 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 118 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 119 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 123 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 124 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 125 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 126 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 127 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 128 Company Shares of Vacuum Cleaners 2002-2006
Table 129 Brand Shares of Vacuum Cleaners 2003-2006
Table 130 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 131 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 132 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 134 Sales of Irons: 2001-2006
Table 135 Sales of Irons: % Growth 2001-2006
Table 136 Company Shares of Irons 2002-2006
Table 137 Brand Shares of Irons 2003-2006
Table 138 Forecast Sales of Irons: 2006-2011
Table 139 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 140 Sales of Personal Care Appliances: 2001-2006
Table 141 Sales of Personal Care Appliances: % Growth 2001-2006
Table 142 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 143 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 144 Company Shares of Personal Care Appliances 2002-2006
Table 145 Brand Shares of Personal Care Appliances 2003-2006
Table 146 Forecast Sales of Personal Care Appliances: 2006-2011
Table 147 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 148 Sales of Air Treatment Products: 2001-2006
Table 149 Sales of Air Treatment Products: % Growth 2001-2006
Table 150 Company Shares of Air Treatment Products 2002-2006
Table 151 Brand Shares of Air Treatment Products 2003-2006
Table 152 Forecast Sales of Air Treatment Products: 2006-2011
Table 153 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS