Domestic Electrical Appliances in Israel
Euromonitor International's Domestic Electrical Appliances in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 175 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Strong Economy Brings Growth
The main factor that has influenced the DEA market has been the economic condition of the country. Israeli economic performance has been very positive since 2004. The economy has had fast growth rates, together with increasing disposable incomes and retail growth has boosted sales of DEA products. This buoyant trend has positively influenced growth in the premium brands and is an indicator of improvements in people’s living standards and lifestyle. Economy brands have also grown and are representative of widening socio-economic gaps in Israel’s society. Other trends have been affordable prices for economy brands and new distribution channels such as DIY and on-line selling.
Most Large Distributors are also Manufacturers
The Israeli DEA market is highly competitive and the largest players are both manufacturers and distributors. This link is unclear to the public because these businesses operate under different names. In 2006, the second largest retailer, which also owns Electra Ltd, a strong DEA company, acquired the largest retailer to create a massive retail and manufacturing group.
Government Economic Policy Resulted in DEA Unit Price Drop
The government is very active in monitoring prices through taxes and customs. During the review period the customs and purchase tax on large kitchen appliances was sharply reduced. This was part of government policy to reverse the strong recession of 2001-2003 by increasing personal consumption and demand. The result was a sharp unit price decrease in refrigeration appliances, laundry appliances, microwaves and dishwashers. However, small electrical appliances experienced only a small reduction in unit price.
Strong Affect of Lifestyle Trends on the DEA Market
The improved economy stimulated a very powerful trend on people’s lifestyle. The trend has many aspects such as a shift towards health and wellness and a more active lifestyle. In personal consumption, the consumer now demands more of its brands and is willing to pay more for designed products, well branded products and other status symbols. The high growth rates of coffee machines in the review period are the best example of the growing demand for lifestyle products. Other influences are on the large kitchen appliances and include retro designed cookers, range cookers, and colourful refrigerators. These are all gaining popularity and are offered not only by the super premium brands but also by mid-price brands through most of the distribution channels.
Future Performances Depends on Economic Results
The political situation has a critical affect on the local DEA market through economic indicators. The 2001-2003 recessions was when the political conflict reached a negative point. The stressful political situation harms the Israeli image and drives away foreign capital and investors. It also decreases the imports through rising unit prices. The DEA market is dependent on the economical results. Nevertheless, the forecast for the economic indicators is positive with strong growth rates in 2007 and the nearby future. As long as the positive scenario takes place lifestyle trends will continue to boost premium brands, and the personal consumption will continue to grow. The overall forecast estimation is positive with even stronger value growth rates than in the review period.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN ISRAEL : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong Economy Brings Growth
Most Large Distributors are also Manufacturers
Government Economic Policy Resulted in DEA Unit Price Drop
Strong Affect of Lifestyle Trends on the DEA Market
Future Performances Depends on Economic Results
KEY TRENDS AND DEVELOPMENTS
Political and Economic Situation increases the Socio-Economic Gap
Improved Consumer Lifestyles Increases Demand for Innovative Better Quality Products
Demographic Trends Drives Sales for Premium and Economic DEA Appliances
Changes in Tax Reform
Retail DEA Market Faces Gradual Changes
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 10 Company Shares of Large Kitchen Appliances 2002-2006
Table 11 Brand Shares of Large Kitchen Appliances 2003-2006
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ISRAEL
BRIMAG DIGITAL AGE LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Brimag Digital Age Ltd: Key Facts
Summary 3 Brimag Digital Age Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Brimag Digital Age Ltd: Competitive Position 2006
CRYSTAL LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Crystal Ltd: Key Facts
Summary 6 Crystal Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Crystal Ltd: Competitive Position 2006
MAHSANI HASHMAL LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mahsanei-Hasmal Ltd: Key Facts
Summary 9 Mahsanei-Hasmal Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MINI LINE LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Mini Line Ltd: Key Facts
Summary 11 Mini Line Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Mini Line Ltd: Competitive Position 2006
RALCO LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Ralco Ltd: Key Facts
Summary 14 Ralco Agencies Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Ralco Ltd : Competitive Position 2006
REFRIGERATION APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 28 Sales of Fridges by Format: % Breakdown 2003-2006
Table 29 Sales of Freezers by Format: % Breakdown 2003-2006
Table 30 Company Shares of Refrigeration Appliances 2002-2006
Table 31 Brand Shares of Refrigeration Appliances 2003-2006
Table 32 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 33 Company Shares of Freestanding Fridges 2002-2006
Table 34 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 39 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 40 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 41 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 42 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 43 Company Shares of Home Laundry Appliances 2002-2006
Table 44 Brand Shares of Home Laundry Appliances 2003-2006
Table 45 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 46 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 50 Sales of Dishwashers by Subsector: Value 2001-2006
Table 51 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 52 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 53 Company Shares of Dishwashers 2002-2006
Table 54 Brand Shares of Dishwashers 2003-2006
Table 55 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 56 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 57 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 58 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 60 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 61 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 62 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 63 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 64 Sales of Range Cookers by Format: % Breakdown 2001-2006
Table 65 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 66 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 67 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 68 Company Shares of Large Cooking Appliances 2002-2006
Table 69 Brand Shares of Large Cooking Appliances 2003-2006
Table 70 Company Shares of Cookers 2002-2006
Table 71 Company Shares of Range Cookers 2002-2006
Table 72 Company Shares of Ovens 2002-2006
Table 73 Company Shares of Hobs 2002-2006
Table 74 Company Shares of Built-in Hobs 2002-2006
Table 75 Company Shares of Cooker Hoods 2002-2006
Table 76 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 77 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 78 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 80 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Sales of Microwaves by Subsector: Volume 2001-2006
Table 82 Sales of Microwaves by Subsector: Value 2001-2006
Table 83 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 84 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 85 Company Shares of Microwaves 2002-2006
Table 86 Brand Shares of Microwaves 2003-2006
Table 87 Microwaves by Distribution Format: % Analysis 2001-2006
Table 88 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 89 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 90 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 91 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 93 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 94 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 95 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 96 Company Shares of Food Preparation Appliances 2002-2006
Table 97 Brand Shares of Food Preparation Appliances 2003-2006
Table 98 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 99 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 101 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 103 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 104 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 105 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 106 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 107 Company Shares of Small Cooking Appliances 2002-2006
Table 108 Brand Shares of Small Cooking Appliances 2003-2006
Table 109 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 110 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 112 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 117 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 118 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 119 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 124 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 125 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 126 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 127 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 128 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 129 Company Shares of Vacuum Cleaners 2002-2006
Table 130 Brand Shares of Vacuum Cleaners 2003-2006
Table 131 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 132 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 134 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Sales of Irons: 2001-2006
Table 136 Sales of Irons: % Growth 2001-2006
Table 137 Company Shares of Irons 2002-2006
Table 138 Brand Shares of Irons 2003-2006
Table 139 Forecast Sales of Irons: 2006-2011
Table 140 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Sales of Personal Care Appliances: 2001-2006
Table 142 Sales of Personal Care Appliances: % Growth 2001-2006
Table 143 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 144 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 145 Company Shares of Personal Care Appliances 2002-2006
Table 146 Brand Shares of Personal Care Appliances 2003-2006
Table 147 Forecast Sales of Personal Care Appliances: 2006-2011
Table 148 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 149 Sales of Air Treatment Products: 2001-2006
Table 150 Sales of Air Treatment Products: % Growth 2001-2006
Table 151 Company Shares of Air Treatment Products 2002-2006
Table 152 Brand Shares of Air Treatment Products 2003-2006
Table 153 Forecast Sales of Air Treatment Products: 2006-2011
Table 154 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 155 Retail Sales of Heating Appliances: 2001-2006
Table 156 Retail Sales of Heating Appliances: % Growth 2001-2006
Table 157 Company Shares of Heating Appliances 2002-2006
Table 158 Brand Shares of Heating Appliances 2003-2006
Table 159 Forecast Sales of Heating Appliances: 2006-2011
Table 160 Forecast Sales of Heating Appliances: % Growth 2006-2011