Domestic Electrical Appliances in Israel
Euromonitor International's Domestic Electrical Appliances in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 187 | Publication date: Feb 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Changes in the environment are influencing consumer preferences
One of the main factors influencing the retail sales of domestic electrical appliances (DEAs) in 2008 was the changing global environment. Global warming, the rising cost of energy and the shortage in raw materials, all helped make Israeli consumers more aware of the energy costs and consumption of appliances. One of the major consequences of this was the growing popularity of energy-efficient or “green” appliances.
Tax reform keeps unit prices low and increases demand
The latest change in the Israeli tax system, executed in June 2007, was the complete cancellation of the purchase tax levied on white DEAs (ie LKAs – large kitchen appliances) and air conditioners. This change allowed retailers to keep unit prices low despite the appreciation in importing and manufacturing costs. The cancellation of the purchase tax and the low unit prices increased the demand for appliances such as air conditioners, fridges, home laundry appliances and dishwashers.
Intensifying competition in a uniquely structured retail market
Competition among leading companies continued to intensify all through 2008, as many advertising campaigns were launched by most of the leading companies. Additionally, the unique structure of the Israeli retail market, in which leading importers and manufacturers also operate their own retail brands, allowed these large companies to continue leading the market. Nevertheless, multinational mid-priced brands, such as LG, continue to increase their overall market share and undermine the hegemony of those leading companies that operate their own retail brands.
Chained retailers lead the market as other forces gain strength
In 2008, nearly 40% of all DEA volume sales were conducted through chained electrical goods retailers (multiples) – both retailers that import, and importers that own retail chains. Another 40% were sold through independent retailers (30%) and DIY sheds (10%). Direct sales via the internet and other channels accounted for another 10%. A rising power in DEA distribution is the hypermarkets. For the last two years, hypermarkets included DEA departments, which are gradually increasing their selection of these appliances as well as their popularity among consumers.
Positive economic results will keep growth rate high
Despite the dark global economic atmosphere, local DEA sales will benefit from a number of factors. Attractive prices for imported goods, attributable to Israel’s strong local currency, will allow consumption trends such as premiumisation, and concerns about health and personal appearance, environmental awareness, and the design and feel of appliances to influence the DEA sales. Additionally, the growing socio-economic gap in Israeli society will likely increase demand both for premium brands, as well as lower-priced value brands.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN ISRAEL : MARKET INSIGHT
EXECUTIVE SUMMARY
Changes in the environment are influencing consumer preferences
Tax reform keeps unit prices low and increases demand
Intensifying competition in a uniquely structured retail market
Chained retailers lead the market as other forces gain strength
Positive economic results will keep growth rate high
KEY TRENDS AND DEVELOPMENTS
Environmental changes influence demands
Economic boom stimulates demand
Premiumisation of the market positively affects DEA sales
Unique retail structure
Tax reform took place between 2002-2007
MARKET INDICATORS
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2008
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
Table 11 Company Shares of Large Kitchen Appliances 2004-2008
Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ISRAEL
BRIMAG DIGITAL AGE LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Brimag Digital Age Ltd: Key Facts
Summary 3 Brimag Digital Age Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Brimag Digital Age Ltd: Competitive Position 2008
CRYSTAL LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Crystal Ltd: Key Facts
Summary 6 Crystal Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Crystal Ltd: Competitive Position 2008
ELECTRA CONSUMER PRODUCTS LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Electra Consumer Products Ltd: Key Facts
Summary 9 Electra Consumer Products Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Electra Consumer Products Ltd: Competitive Position 2008
MINI LINE LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Mini Line Ltd: Key Facts
Summary 12 Mini Line Ltd: Operational Indicators*
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Mini Line Ltd: Competitive Position 2007
RALCO AGENCIES LTD - DOMESTIC ELECTRICAL APPLIANCES - ISRAEL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Ralco Agencies Ltd: Key Facts
Summary 15 Ralco Agencies Ltd: Operational Indicators *
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Ralco Agencies Ltd: Competitive Position 2007
REFRIGERATION APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
Table 25 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 28 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
Table 29 Sales of Fridges by Format: % Breakdown 2004-2008
Table 30 Sales of Freezers by Format: % Breakdown 2004-2008
Table 31 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
Table 32 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
Table 33 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008
Table 34 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2008
Table 35 Company Shares of Refrigeration Appliances 2004-2008
Table 36 Brand Shares of Refrigeration Appliances 2005-2008
Table 37 Company Shares of Freestanding Fridge Freezers 2004-2008
Table 38 Company Shares of Freestanding Fridges 2004-2008
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
Table 40 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
Table 42 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
Table 44 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
Table 45 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
Table 46 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
Table 47 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
Table 48 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008
Table 49 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 50 Company Shares of Home Laundry Appliances 2004-2008
Table 51 Brand Shares of Home Laundry Appliances 2005-2008
Table 52 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
Table 53 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
Table 54 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table 55 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013
DISHWASHERS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Dishwashers by Subsector: Volume 2003-2008
Table 57 Sales of Dishwashers by Subsector: Value 2003-2008
Table 58 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 59 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table 60 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 61 Company Shares of Dishwashers 2004-2008
Table 62 Brand Shares of Dishwashers 2005-2008
Table 63 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013
Table 64 Forecast Sales of Dishwashers by Subsector: Value 2008-2013
Table 65 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013
Table 66 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013
LARGE COOKING APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
Table 68 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
Table 69 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 70 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 71 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
Table 72 Sales of Range Cookers by Format: % Breakdown 2003-2008
Table 73 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008
Table 74 Sales of Built-in Hobs by Format: % Breakdown 2003-2008
Table 75 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
Table 76 Company Shares of Large Cooking Appliances 2004-2008
Table 77 Brand Shares of Large Cooking Appliances 2005-2008
Table 78 Company Shares of Cookers 2004-2008
Table 79 Company Shares of Range Cookers 2004-2008
Table 80 Company Shares of Ovens 2004-2008
Table 81 Company Shares of Hobs 2004-2008
Table 82 Company Shares of Built-in Hobs 2004-2008
Table 83 Company Shares of Freestanding Hobs 2004-2008
Table 84 Company Shares of Cooker Hoods 2004-2008
Table 85 Company Shares of Built-in Cooker Hoods 2004-2008
Table 86 Company Shares of Freestanding Cooker Hoods 2004-2008
Table 87 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
Table 88 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 89 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 90 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013
MICROWAVES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Sales of Microwaves by Subsector: Volume 2003-2008
Table 92 Sales of Microwaves by Subsector: Value 2003-2008
Table 93 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table 94 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 95 Company Shares of Microwaves 2004-2008
Table 96 Brand Shares of Microwaves 2005-2008
Table 97 Microwaves by Distribution Format: % Analysis 2003-2008
Table 98 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
Table 99 Forecast Sales of Microwaves by Subsector: Value 2008-2013
Table 100 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
Table 101 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013
FOOD PREPARATION APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
Table 103 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
Table 104 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 105 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
Table 106 Company Shares of Food Preparation Appliances 2004-2008
Table 107 Brand Shares of Food Preparation Appliances 2005-2008
Table 108 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
Table 109 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
Table 110 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 111 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013
SMALL COOKING APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
Table 113 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
Table 114 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 115 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 116 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
Table 117 Company Shares of Small Cooking Appliances 2004-2008
Table 118 Brand Shares of Small Cooking Appliances 2005-2008
Table 119 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
Table 120 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
Table 121 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 122 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING) IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
Table 124 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
Table 125 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 126 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
Table 127 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 128 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 129 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 130 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
Table 131 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 132 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 133 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
Table 134 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
Table 135 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
Table 136 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
Table 137 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
Table 138 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
Table 139 Company Shares of Vacuum Cleaners 2004-2008
Table 140 Brand Shares of Vacuum Cleaners 2005-2008
Table 141 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table 142 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table 143 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
Table 144 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013
IRONS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 145 Sales of Irons: 2003-2008
Table 146 Sales of Irons: % Growth 2003-2008
Table 147 Unit Sales of Irons by Format: % Breakdown 2004-2008
Table 148 Company Shares of Irons 2004-2008
Table 149 Brand Shares of Irons 2005-2008
Table 150 Forecast Sales of Irons: 2008-2013
Table 151 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 152 Sales of Personal Care Appliances: 2003-2008
Table 153 Sales of Personal Care Appliances: % Growth 2003-2008
Table 154 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 155 Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 156 Company Shares of Personal Care Appliances 2004-2008
Table 157 Brand Shares of Personal Care Appliances 2005-2008
Table 158 Forecast Sales of Personal Care Appliances: 2008-2013
Table 159 Forecast Sales of Personal Care Appliances: % Growth 2008-2013
AIR TREATMENT PRODUCTS IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 160 Sales of Air Treatment Products: 2003-2008
Table 161 Sales of Air Treatment Products: % Growth 2003-2008
Table 162 Company Shares of Air Treatment Products 2004-2008
Table 163 Brand Shares of Air Treatment Products 2005-2008
Table 164 Forecast Sales of Air Treatment Products: 2008-2013
Table 165 Forecast Sales of Air Treatment Products: % Growth 2008-2013
HEATING APPLIANCES IN ISRAEL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 166 Retail Sales of Heating Appliances: 2003-2008
Table 167 Retail Sales of Heating Appliances: % Growth 2003-2008
Table 168 Company Shares of Heating Appliances 2004-2008
Table 169 Brand Shares of Heating Appliances 2005-2008
Table 170 Forecast Sales of Heating Appliances: 2008-2013
Table 171 Forecast Sales of Heating Appliances: % Growth 2008-2013