Domestic Electrical Appliances in Japan
Euromonitor International's Domestic Electrical Appliances in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 194 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Eco and energy-saving products gain popularity
Due to the further realisation of global warming consumers are increasingly keen on environmentally friendly home appliances, as this represents one of the easiest ways that an individual household can contribute to reducing the problem. With energy labelling becoming more established, manufacturers also advertised their energy saving products strongly in 2007. One example was the Hitachi washer-dryer BDV2000N, which uses only 2,200 watts of power – around half the energy consumed by the 2002 model.
Air conditioners become the hottest heating appliance
Rising crude oil prices and increasing attention to CO2 emissions have resulted in consumers becoming hesitant to use oil heaters in Japan. Instead, air conditioners have become more popular as heating appliances. The qualities of such appliances are increasingly innovative, such as self cleaning, air purifying with negative ions, changing temperature according to people’s movement and humidifying functions. Matsushita’s CS-X series and Mitsubishi’s MSZ series are examples of ranges featuring such functions.
Late summer impacts sales in 2007
In 2007, the real hot summer came late, after a long rainy season in June and July. This resulted in a slow start to sales of air conditioners and refrigerators, although the late but very hot summer weather seen in August and September led to increased sales of such appliances, but not as high as in 2006. Meanwhile, long rainy seasons led to good sales of washer dryers as consumers were unable to dry their laundry outdoors.
Changes to Housing Construction Law a blow to built-in appliances
In August 2007 an amendment to the Housing Construction Law was implemented, setting in place much tighter rules on construction or reform of a property due to the repeated scandals regarding falsification of housing qualities. As a result it now takes longer to get permission to begin a construction or even begin a redevelopment. This amendment hit the decrease in new housing construction and reforming in the second half of 2007, and resulted in many property owners postponing redevelopments or constructing new housing. As a result, this adversely impacted demand for built-in home appliances.
Gentle growth predicted for forecast period
Overall, the domestic electrical appliances market in Japan is expected to see a mild increase over the forecast period, with volume and value CAGRs of 1-2%. More expensive appliances with value added functions will continue to attract consumers, and contribute to growth. Some examples of such products are luxurious rice cookers which have various functions and inner pots made of copper or other precious metals, as well as front-loading washer-dryers, which complete a wash/dry cycle in just two hours.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Eco and energy-saving products gain popularity
Air conditioners become the hottest heating appliance
Late summer impacts sales in 2007
Changes to Housing Construction Law a blow to built-in appliances
Gentle growth predicted for forecast period
KEY TRENDS AND DEVELOPMENTS
Eco Products Gain Popularity
All-electric Housing Increases Built-in Induction Hob Demand
Air Conditioners Become Most Popular Heating Appliances
Electric Kettles Increasingly Replace Electric Pots
Luxurious and Multi-function Rice Cookers See Increased Demand
MARKET INDICATORS
Table 1 Household Ownership of Durable Goods 2007
Table 2 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2002-2007
Table 3 Replacement Cycles of Domestic Electrical Appliances by Sector 2007
MARKET DATA
Table 4 Sales of Domestic Electrical Appliances by Sector: Volume 2002-2007
Table 5 Sales of Domestic Electrical Appliances by Sector: Value 2002-2007
Table 6 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2002-2007
Table 7 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2002-2007
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2002-2007
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2002-2007
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2002-2007
Table 11 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2002-2007
Table 12 Company Shares of Large Kitchen Appliances 2003-2007
Table 13 Brand Shares of Large Kitchen Appliances 2004-2007
Table 14 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 15 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 16 Large Kitchen Appliances by Distribution Format: % Breakdown 2002-2007
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2007-2012
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2007-2012
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2007-2012
Table 20 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2007-2012
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2007-2012
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2007-2012
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 24 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
HITACHI LTD - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hitachi Ltd: Key Facts
Summary 3 Hitachi Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Hitachi Ltd Competitive Position 2007
MATSUSHITA ELECTRIC INDUSTRIAL CO LTD - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Matsushita Electric Industrial Co Ltd Key Facts
Summary 6 Matsushita Electric Industrial Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Matsushita Electric Industrial Co Ltd Competitive Position 2007
SANYO ELECTRIC CO LTD - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sanyo Electric Co Ltd : Key Facts
Summary 9 Sanyo Electric Co Ltd Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Sanyo Electric Co Ltd Competitive Position 2007
SHARP CORP - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sharp Corp: Key Facts
Summary 12 Sharp Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sharp Corp Competitive Position 2007
TOSHIBA CORP - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Toshiba Corp Key Facts
Summary 15 Toshiba Corp Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Toshiba Corp Competitive Position 2007
REFRIGERATION APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Retail Sales of Wine 2002-2012
Table 26 Sales of Chilled Food v Frozen Food 2002-2012
Table 27 Sales of Fresh Food 2002-2012
Table 28 Sales of Refrigeration Appliances by Subsector: Volume 2002-2007
Table 29 Sales of Refrigeration Appliances by Subsector: Value 2002-2007
Table 30 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2002-2007
Table 31 Sales of Refrigeration Appliances by Subsector: % Value Growth 2002-2007
Table 32 Sales of Fridge Freezers by Format: % Breakdown 2003-2007
Table 33 Sales of Fridges by Format: % Breakdown 2003-2007
Table 34 Sales of Freezers by Format: % Breakdown 2003-2007
Table 35 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2003-2007
Table 36 Sales of Fridges by Volume Capacity: % Breakdown 2003-2007
Table 37 Sales of Freezers by Volume Capacity: % Breakdown 2003-2007
Table 38 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2007
Table 39 Company Shares of Refrigeration Appliances 2003-2007
Table 40 Brand Shares of Refrigeration Appliances 2004-2007
Table 41 Company Shares of Built-in Fridge Freezers 2003-2007
Table 42 Company Shares of Freestanding Fridge Freezers 2003-2007
Table 43 Company Shares of Built-in Fridges 2003-2007
Table 44 Company Shares of Freestanding Fridges 2003-2007
Table 45 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2007-2012
Table 46 Forecast Sales of Refrigeration Appliances by Subsector: Value 2007-2012
Table 47 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2007-2012
Table 48 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2007-2012
HOME LAUNDRY APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Home Laundry Appliances by Subsector: Volume 2002-2007
Table 50 Sales of Home Laundry Appliances by Subsector: Value 2002-2007
Table 51 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2002-2007
Table 52 Sales of Home Laundry Appliances by Subsector: % Value Growth 2002-2007
Table 53 Sales of Automatic Washing Machines by Format: % Breakdown 2002-2007
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2007
Table 55 Sales of AutomaticTumble Dryers by Format: % Breakdown 2003-2007
Table 56 Company Shares of Home Laundry Appliances 2003-2007
Table 57 Brand Shares of Home Laundry Appliances 2004-2007
Table 58 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2007-2012
Table 59 Forecast Sales of Home Laundry Appliances by Subsector: Value 2007-2012
Table 60 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2007-2012
Table 61 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2007-2012
DISHWASHERS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Dishwashers by Subsector: Volume 2002-2007
Table 63 Sales of Dishwashers by Subsector: Value 2002-2007
Table 64 Sales of Dishwashers by Subsector: % Volume Growth 2002-2007
Table 65 Sales of Dishwashers by Subsector: % Value Growth 2002-2007
Table 66 Sales of Dishwashers by Format: % Breakdown 2003-2007
Table 67 Company Shares of Dishwashers 2003-2007
Table 68 Brand Shares of Dishwashers 2004-2007
Table 69 Forecast Sales of Dishwashers by Subsector: Volume 2007-2012
Table 70 Forecast Sales of Dishwashers by Subsector: Value 2007-2012
Table 71 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2007-2012
Table 72 Forecast Sales of Dishwashers by Subsector: % Value Growth 2007-2012
LARGE COOKING APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of Large Cooking Appliances by Subsector: Volume 2002-2007
Table 74 Sales of Large Cooking Appliances by Subsector: Value 2002-2007
Table 75 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 76 Sales of Large Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 77 Sales of Cookers by Gas/Electric: % Breakdown 2002-2007
Table 78 Sales of Ovens by Standard/Multifunctional: % Breakdown 2002-2007
Table 79 Sales of Built-in Hobs by Format: % Breakdown 2002-2007
Table 80 Sales of Freestanding Hobs by Format: % Breakdown 2002-2007
Table 81 Company Shares of Large Cooking Appliances 2003-2007
Table 82 Brand Shares of Large Cooking Appliances 2004-2007
Table 83 Company Shares of Cookers 2003-2007
Table 84 Company Shares of Ovens 2003-2007
Table 85 Company Shares of Hobs 2003-2007
Table 86 Company Shares of Built-in Hobs 2003-2007
Table 87 Company Shares of Freestanding Hobs 2003-2007
Table 88 Company Shares of Cooker Hoods 2003-2007
Table 89 Company Shares of Built-in Cooker Hoods 2003-2007
Table 90 Company Shares of Freestanding Cooker Hoods 2003-2007
Table 91 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2007-2012
Table 92 Forecast Sales of Large Cooking Appliances by Subsector: Value 2007-2012
Table 93 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 94 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2007-2012
MICROWAVES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Retail Sales of Ready Made Meals 2002-2012
Table 96 Sales of Microwaves by Subsector: Volume 2002-2007
Table 97 Sales of Microwaves by Subsector: Value 2002-2007
Table 98 Sales of Microwaves by Subsector: % Volume Growth 2002-2007
Table 99 Sales of Microwaves by Subsector: % Value Growth 2002-2007
Table 100 Company Shares of Microwaves 2003-2007
Table 101 Brand Shares of Microwaves 2004-2007
Table 102 Microwaves by Distribution Format: % Analysis 2002-2007
Table 103 Forecast Sales of Microwaves by Subsector: Volume 2007-2012
Table 104 Forecast Sales of Microwaves by Subsector: Value 2007-2012
Table 105 Forecast Sales of Microwaves by Subsector: % Volume Growth 2007-2012
Table 106 Forecast Sales of Microwaves by Subsector: % Value Growth 2007-2012
FOOD PREPARATION APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Sales of Food Preparation Appliances by Subsector: Volume 2002-2007
Table 108 Sales of Food Preparation Appliances by Subsector: Value 2002-2007
Table 109 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2002-2007
Table 110 Sales of Food Preparation Appliances by Subsector: % Value Growth 2002-2007
Table 111 Company Shares of Food Preparation Appliances 2003-2007
Table 112 Brand Shares of Food Preparation Appliances 2004-2007
Table 113 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2007-2012
Table 114 Forecast Sales of Food Preparation Appliances by Subsector: Value 2007-2012
Table 115 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2007-2012
Table 116 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2007-2012
SMALL COOKING APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Retail Sales of Coffee 2002-2012
Table 118 Share of Coffee Pods % Breakdown 2004-2007
Table 119 Sales of Small Cooking Appliances by Subsector: Volume 2002-2007
Table 120 Sales of Small Cooking Appliances by Subsector: Value 2002-2007
Table 121 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 122 Sales of Small Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 123 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2007
Table 124 Company Shares of Small Cooking Appliances 2003-2007
Table 125 Brand Shares of Small Cooking Appliances 2004-2007
Table 126 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2007-2012
Table 127 Forecast Sales of Small Cooking Appliances by Subsector: Value 2007-2012
Table 128 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 129 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2007-2012
SMALL KITCHEN APPLIANCES (NON-COOKING) IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2002-2007
Table 131 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2002-2007
Table 132 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2002-2007
Table 133 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2002-2007
Table 134 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 135 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 136 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2007-2012
Table 137 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2007-2012
Table 138 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2007-2012
Table 139 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2007-2012
VACUUM CLEANERS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 140 Sales of Vacuum Cleaners by Subsector: Volume 2002-2007
Table 141 Sales of Vacuum Cleaners by Subsector: Value 2002-2007
Table 142 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2002-2007
Table 143 Sales of Vacuum Cleaners by Subsector: % Value Growth 2002-2007
Table 144 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2007
Table 145 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2007
Table 146 Company Shares of Vacuum Cleaners 2003-2007
Table 147 Brand Shares of Vacuum Cleaners 2004-2007
Table 148 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2007-2012
Table 149 Forecast Sales of Vacuum Cleaners by Subsector: Value 2007-2012
Table 150 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2007-2012
Table 151 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2007-2012
IRONS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 152 Sales of Irons: 2002-2007
Table 153 Sales of Irons: % Growth 2002-2007
Table 154 Unit Sales of Irons by Format: % Breakdown 2003-2007
Table 155 Company Shares of Irons 2003-2007
Table 156 Brand Shares of Irons 2004-2007
Table 157 Forecast Sales of Irons: 2007-2012
Table 158 Forecast Sales of Irons: % Growth 2007-2012
PERSONAL CARE APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 159 Sales of Personal Care Appliances: 2002-2007
Table 160 Sales of Personal Care Appliances: % Growth 2002-2007
Table 161 Sales of Hair Care Appliances by Format: % Breakdown 2002-2007
Table 162 Sales of Body Shavers by Type: % Breakdown 2002-2007
Table 163 Company Shares of Personal Care Appliances 2003-2007
Table 164 Brand Shares of Personal Care Appliances 2004-2007
Table 165 Forecast Sales of Personal Care Appliances: 2007-2012
Table 166 Forecast Sales of Personal Care Appliances: % Growth 2007-2012
AIR TREATMENT PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 167 Sales of Air Treatment Products: 2002-2007
Table 168 Sales of Air Treatment Products: % Growth 2002-2007
Table 169 Company Shares of Air Treatment Products 2003-2007
Table 170 Brand Shares of Air Treatment Products 2004-2007
Table 171 Forecast Sales of Air Treatment Products: 2007-2012
Table 172 Forecast Sales of Air Treatment Products: % Growth 2007-2012
HEATING APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 173 Retail Sales of Heating Appliances: 2002-2007
Table 174 Retail Sales of Heating Appliances: % Growth 2002-2007
Table 175 Company Shares of Heating Appliances 2003-2007
Table 176 Brand Shares of Heating Appliances 2004-2007
Table 177 Forecast Sales of Heating Appliances: 2007-2012
Table 178 Forecast Sales of Heating Appliances: % Growth 2007-2012