Domestic Electrical Appliances in Japan
Euromonitor International's Domestic Electrical Appliances in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 180 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Overall domestic electrical appliances market continues to be restrained
Overall volume sales of domestic electrical appliances decreased somewhat in 2006, due to restraints on demand for certain products, such as small cooking appliances and small kitchen appliances. The replacement rates of domestic appliances have held steady or declined slightly, with no particular economic stimulus to encourage consumers to trade up. Some products did see growth, particularly freestanding units, but the still low sales of such products did not result in a positive performance for domestic electrical appliances as a whole.
Refrigeration appliances decline in 2006
Sales of refrigeration appliances declined in both volume and value in 2006. Unlike other white goods, which in some years have been favourably affected by Japan’s system kitchen boom, refrigerators, which in Japan are largely freestanding, lacked this stimulus to carry gains in 2005 on into 2006. However, this may be just a temporary pause, as even in homes with system kitchens, Japanese preferences tend towards freestanding refrigerators. Increased technical and design innovation, along with the expansion of the single household market, should provide a platform for growth in coming years. With technical advantages, such as lower energy consumption, as a sales point, and falling prices, as more Japanese refrigeration production moves off-shore, product cycles appear to be ready to shorten. At the same time, Japanese manufacturers have been making advances in increasing interior volume while not increasing outer measurements, setting the stage for demand for a new generation of refrigerators.
Automatic washer dryers to see continued demand due to convenience
Over the forecast period, home laundry appliances are expected to enjoy growth due to increasing demand for automatic washing machines, particularly washer dryers. The reason for the popularity of washer dryers is increased convenience. Hanging the wash outside is considered time consuming. Because of the humid climate, Japanese consumers constantly need to check the weather forecast before they can do the wash. The washer dryer relieves this problem. Some machines are now also touting their ability to get rid of bacteria and bad smells. In the coming years, many companies will outsource more and more production capacity to low wage countries. Of note here is the move by both Sanyo and Sharp to start collaboration with Haier. This Chinese manufacturer will supply Sharp with washers, as well as a broad range of white goods, including washers, to Sanyo.
Gloomy future
Volume sales of domestic electrical appliances are expected to continue to fall gradually over the forecast period, while value sales will see a slight increase. As Japanese consumers spend less time at home and in the kitchen, they will look for value-added domestic electrical appliances which offer convenience and speed, as well as efficacy. At the same time, the convenience of dining out translates to less cooking at home, reducing the need for many small electrical appliances. The aim of maintaining health and wellness, which typically entails preparing more healthy food at home, will encourage certain health conscious consumers to demand appliances for meal preparation; however, more consumers will still prefer to dine out due to busy work schedules.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Overall domestic electrical appliances market continues to be restrained
Refrigeration appliances decline in 2006
Automatic washer dryers to see continued demand due to convenience
Gloomy future
KEY TRENDS AND IMPACT ASSESSMENT
More Emphasis on Energy Saving and the Environment
Japanese manufacturers afflicted by quality control problems
Distributors merge
Replacement
New functions, new designs
Off-shoring grows rapidly
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2006
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 11 Company Shares of Large Kitchen Appliances 2002-2006
Table 12 Brand Shares of Large Kitchen Appliances 2003-2006
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
Sources
Summary 1 Research Sources
DISHWASHERS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 25 Sales of Dishwashers by Subsector: Value 2001-2006
Table 26 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 27 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 28 Company Shares of Dishwashers 2002-2006
Table 29 Brand Shares of Dishwashers 2003-2006
Table 30 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 31 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 32 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 33 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LOCAL COMPANY PROFILES - JAPAN
HITACHI HOME & LIFE SOLUTIONS INC - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hitachi Home and Life Solutions Inc: Key Facts
Summary 3 Hitachi Home and Life Solutions Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Hitachi Home and Life Solutions Inc: Competitive Position 2006
MATSUSHITA ELECTRIC INDUSTRIAL CO LTD - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Matsushita Electric Industrial Co Ltd: Key Facts
Summary 6 Matsushita Electric Industrial Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Matsushita Electric Industrial Co Ltd: Competitive Position 2006
RINNAI CORP - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Rinnai Corp: Key Facts
Summary 9 Rinnai Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Rinnai Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Rinnai Corp: Competitive Position 2006
SANYO ELECTRIC CO LTD - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Sanyo Electric Co Ltd: Key Facts
Summary 13 Sanyo Electric Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Sanyo Electric Co Ltd: Competitive Position 2006
TOSHIBA CORP - DOMESTIC ELECTRICAL APPLIANCES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Toshiba Corp: Key Facts
Summary 16 Toshiba Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Toshiba Corp: Competitive Position 2006
REFRIGERATION APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 35 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 36 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 37 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 38 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 39 Sales of Fridges by Format: % Breakdown 2003-2006
Table 40 Sales of Freezers by Format: % Breakdown 2003-2006
Table 41 Company Shares of Refrigeration Appliances 2002-2006
Table 42 Brand Shares of Refrigeration Appliances 2003-2006
Table 43 Company Shares of Built-in Fridge Freezers 2002-2006
Table 44 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 45 Company Shares of Built-in Fridges 2002-2006
Table 46 Company Shares of Freestanding Fridges 2002-2006
Table 47 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 48 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 49 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 50 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 52 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 53 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 54 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 55 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 56 Company Shares of Home Laundry Appliances 2002-2006
Table 57 Brand Shares of Home Laundry Appliances 2003-2006
Table 58 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 59 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 60 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 61 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 63 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 64 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 65 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 66 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 67 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 68 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 69 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 70 Company Shares of Large Cooking Appliances 2002-2006
Table 71 Brand Shares of Large Cooking Appliances 2003-2006
Table 72 Company Shares of Cookers 2002-2006
Table 73 Company Shares of Ovens 2002-2006
Table 74 Company Shares of Hobs 2002-2006
Table 75 Company Shares of Built-in Hobs 2002-2006
Table 76 Company Shares of Freestanding Hobs 2002-2006
Table 77 Company Shares of Cooker Hoods 2002-2006
Table 78 Company Shares of Built-in Cooker Hoods 2002-2006
Table 79 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 80 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 81 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 82 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 83 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Sales of Microwaves by Subsector: Volume 2001-2006
Table 85 Sales of Microwaves by Subsector: Value 2001-2006
Table 86 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 87 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 88 Company Shares of Microwaves 2002-2006
Table 89 Brand Shares of Microwaves 2003-2006
Table 90 Microwaves by Distribution Format: % Analysis 2001-2006
Table 91 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 92 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 93 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 94 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 96 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 97 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 98 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 99 Company Shares of Food Preparation Appliances 2002-2006
Table 100 Brand Shares of Food Preparation Appliances 2003-2006
Table 101 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 102 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 103 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 104 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 106 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 107 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 108 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 109 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 110 Company Shares of Small Cooking Appliances 2002-2006
Table 111 Brand Shares of Small Cooking Appliances 2003-2006
Table 112 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 113 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 114 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 115 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 119 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 120 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 121 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 125 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 126 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 127 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 128 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 129 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 130 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 131 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 132 Company Shares of Vacuum Cleaners 2002-2006
Table 133 Brand Shares of Vacuum Cleaners 2003-2006
Table 134 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 135 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 136 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 137 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 138 Sales of Irons: 2001-2006
Table 139 Sales of Irons: % Growth 2001-2006
Table 140 Company Shares of Irons 2002-2006
Table 141 Brand Shares of Irons 2003-2006
Table 142 Forecast Sales of Irons: 2006-2011
Table 143 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 144 Sales of Personal Care Appliances: 2001-2006
Table 145 Sales of Personal Care Appliances: % Growth 2001-2006
Table 146 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 147 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 148 Company Shares of Personal Care Appliances 2002-2006
Table 149 Brand Shares of Personal Care Appliances 2003-2006
Table 150 Forecast Sales of Personal Care Appliances: 2006-2011
Table 151 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 152 Sales of Air Treatment Products: 2001-2006
Table 153 Sales of Air Treatment Products: % Growth 2001-2006
Table 154 Company Shares of Air Treatment Products 2002-2006
Table 155 Brand Shares of Air Treatment Products 2003-2006
Table 156 Forecast Sales of Air Treatment Products: 2006-2011
Table 157 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 158 Retail Sales of Heating Appliances: 2001-2006
Table 159 Retail Sales of Heating Appliances: % Growth 2001-2006
Table 160 Company Shares of Heating Appliances 2002-2006
Table 161 Brand Shares of Heating Appliances 2003-2006
Table 162 Forecast Sales of Heating Appliances: 2006-2011
Table 163 Forecast Sales of Heating Appliances: % Growth 2006-2011