Domestic Electrical Appliances in Malaysia
Euromonitor International's Domestic Electrical Appliances in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 174 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Domestic electrical appliances grow despite cautious consumer spending
Sales of domestic electrical appliances in Malaysia grew healthily during the review period with replacement sales and first-time home owners continuing to be the main drivers for growth. Despite the cautious consumer spending as a result of increases in electricity and oil prices in 2006, sales of domestic electrical appliances remained strong. This was mainly driven by strong growth in house ownership, buoyed by the low interest rates brought about by aggressive terms due to increased competition in the home loans market.
Large appliances lead growth
Large appliances such as refrigerators and air conditioners with innovative technology and energy efficient registered impressive volume and value sales growth. The leading players are shifting towards manufacturing larger capacity refrigerators and home laundry appliances to enjoy higher profit margins. Larger appliances are becoming more affordable as well. Established multiple specialists such as HSL and Harvey Norman have been at the forefront of this growth, utilising popular media to inform consumers of new technology and designs, and also offering accessible financial packages as well as technical services to consumers.
Panasonic leads domestic electrical appliances
Panasonic continued to be the leading company in large and small electrical appliances in 2006. The company’s strong leadership is attributed to its long presence in domestic electrical appliances in Malaysia, high-quality products at affordable prices with full warranty, excellent after-sales service and wide distribution network. So well established is the Panasonic brand, that many Malaysians grew up believing that the brand is a local brand.
Hair care appliances lead in personal care appliances
Rapid changes in hair trends in Malaysia drive the growth of hair care appliances. The trend of Do It Yourself hair styling at home is driving volume sales growth of hair care appliances such as dryers, multi stylers, straighteners and curling irons. Hair dryers with ioniser and diffuser functions which helps to maintain healthier hair and reduce hair damage enjoyed healthy sales growth in the review period. Such trends are expected to continue in the forecast period, as the female population in Malaysia is gaining more financial independence and spending more on beauty and styling products.
Demand for premium products to continue to soar
Despite the rising cost of living, there is growing polarisation between the affluent and the poor. It is becoming increasingly evident that the rich are becoming richer and the poorer are getting poorer. As the number of affluent Malaysians continues to rise in the future, the demand for sophisticated products which will help to ease the burden of household chores will continue to increase. Products with innovative technology which promote a healthy lifestyle will likely to be in strong demand in the forecast period. Moreover, strong high-end residential housing development will drive the demand for premium large kitchen appliances.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Domestic electrical appliances grow despite cautious consumer spending
Large appliances lead growth
Panasonic leads domestic electrical appliances
Hair care appliances lead in personal care appliances
Demand for premium products to continue to soar
KEY TRENDS AND DEVELOPMENTS
Strong economic growth stunted by creeping inflationary pressures
Healthy growth in residential housing drives demand for electrical appliances
Specialist multiples leading the charge in creating awareness
Shorter replacement cycle
Energy efficiency the new market innovation
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 10 Company Shares of Large Kitchen Appliances 2002-2006
Table 11 Brand Shares of Large Kitchen Appliances 2003-2006
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
KHIND HOLDINGS BHD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Khind Holdings Bhd: Key Facts
Summary 3 Khind Holdings Bhd: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 4 Khind Holdings Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Khind Holdings Bhd: Competitive Position 2006
PANASONIC MALAYSIA SDN BHD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Panasonic Manufacturing Malaysia Bhd: Key Facts
Summary 7 Panasonic Manufacturing Malaysia Bhd: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 8 Panasonic Manufacturing Malaysia Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Panasonic Manufacturing Malaysia Bhd: Competitive Position 2006
PENSONIC HOLDINGS BHD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Pensonic Holdings Bhd: Key Facts
Summary 11 Pensonic Holdings Bhd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 12 Pensonic Holdings Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Pensonic Holdings Bhd: Competitive Position 2006
PHILIPS MALAYSIA SDN BHD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Philips Malaysia Sdn Bhd: Key Facts
Summary 15 Philips Malaysia Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Philips Malaysia Sdn Bhd: Competitive Position 2006
SAMSUNG MALAYSIA ELECTRONICS SDN BHD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Samsung Malaysia Electronics Sdn Bhd: Key Facts
Summary 18 Samsung Malaysia Electronics Sdn Bhd: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION
Summary 19 Samsung Malaysia Electronics Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Samsung Malaysia Electronics Sdn Bhd: Competitive Position 2006
REFRIGERATION APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 28 Sales of Fridges by Format: % Breakdown 2003-2006
Table 29 Sales of Freezers by Format: % Breakdown 2003-2006
Table 30 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2006
Table 31 Company Shares of Refrigeration Appliances 2002-2006
Table 32 Brand Shares of Refrigeration Appliances 2003-2006
Table 33 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 34 Company Shares of Freestanding Fridges 2002-2006
Table 35 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 40 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 41 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 42 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 43 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 44 Company Shares of Home Laundry Appliances 2002-2006
Table 45 Brand Shares of Home Laundry Appliances 2003-2006
Table 46 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 51 Sales of Dishwashers by Subsector: Value 2001-2006
Table 52 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 53 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 54 Company Shares of Dishwashers 2002-2006
Table 55 Brand Shares of Dishwashers 2003-2006
Table 56 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 57 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 58 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 59 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 61 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 62 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 63 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 64 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 65 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 66 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 67 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 68 Company Shares of Large Cooking Appliances 2002-2006
Table 69 Brand Shares of Large Cooking Appliances 2003-2006
Table 70 Company Shares of Ovens 2002-2006
Table 71 Company Shares of Hobs 2002-2006
Table 72 Company Shares of Built-in Hobs 2002-2006
Table 73 Company Shares of Freestanding Hobs 2002-2006
Table 74 Company Shares of Cooker Hoods 2002-2006
Table 75 Company Shares of Built-in Cooker Hoods 2002-2006
Table 76 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 77 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 78 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 80 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Sales of Microwaves by Subsector: Volume 2001-2006
Table 82 Sales of Microwaves by Subsector: Value 2001-2006
Table 83 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 84 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 85 Company Shares of Microwaves 2002-2006
Table 86 Brand Shares of Microwaves 2003-2006
Table 87 Microwaves by Distribution Format: % Analysis 2001-2006
Table 88 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 89 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 90 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 91 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 93 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 94 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 95 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 96 Company Shares of Food Preparation Appliances 2002-2006
Table 97 Brand Shares of Food Preparation Appliances 2003-2006
Table 98 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 99 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 101 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 103 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 104 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 105 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 106 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 107 Company Shares of Small Cooking Appliances 2002-2006
Table 108 Brand Shares of Small Cooking Appliances 2003-2006
Table 109 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 110 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 112 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 117 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 118 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 119 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN MALAYSIA
HEADLINES
72.
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 124 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 125 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 126 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 127 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 128 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 129 Company Shares of Vacuum Cleaners 2002-2006
Table 130 Brand Shares of Vacuum Cleaners 2003-2006
Table 131 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 132 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 134 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Sales of Irons: 2001-2006
Table 136 Sales of Irons: % Growth 2001-2006
Table 137 Company Shares of Irons 2002-2006
Table 138 Brand Shares of Irons 2003-2006
Table 139 Forecast Sales of Irons: 2006-2011
Table 140 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Sales of Personal Care Appliances: 2001-2006
Table 142 Sales of Personal Care Appliances: % Growth 2001-2006
Table 143 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 144 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 145 Company Shares of Personal Care Appliances 2002-2006
Table 146 Brand Shares of Personal Care Appliances 2003-2006
Table 147 Forecast Sales of Personal Care Appliances: 2006-2011
Table 148 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 149 Sales of Air Treatment Products: 2001-2006
Table 150 Sales of Air Treatment Products: % Growth 2001-2006
Table 151 Company Shares of Air Treatment Products 2002-2006
Table 152 Brand Shares of Air Treatment Products 2003-2006
Table 153 Forecast Sales of Air Treatment Products: 2006-2011
Table 154 Forecast Sales of Air Treatment Products: % Growth 2006-2011