Domestic Electrical Appliances in Malaysia
Euromonitor International's Domestic Electrical Appliances in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 194 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Bullish outlook for 2007 sets a high momentum for the forecast period
The growth in volume and value for domestic electrical appliances in 2007 was unprecedented and went past the forecasts of many industry specialists. It is felt that this growth is driven by higher consumer confidence compared to the last two years. Growth in the commodity sector led to a stronger economy and this translated into a stronger currency for Malaysia. The higher spending power of the rural populace led to an increase of replacement purchase units.
Multinationals compete through new product development
More multinationals competed through new product development in a more aggressive and increasingly saturated market. Major players such as Panasonic examined its product line-up and had phased out its production of refrigeration and washing machine to concentrate on other products. Philips continues to develop new products in the small electrical appliances category. Players that manufacture domestically such as Pensonic Holdings Bhd and Khind are also beginning to move more strongly into research and development due to the government’s provision under the Ninth Malaysian plan and through special allocated funds that support such corporate investments. The Ninth Malaysian Plan is an annual economic blueprint produced by the Malaysian government to concentrate national funds on high-priority areas. Since 2006, the government has been allocated more resources from its budget for research and development by industries.
Property boom brings unprecedented growth
The property boom in Malaysia has led to the development of more mid-to-premium housing that has encouraged the purchase of new electrical appliances for the purpose of furnishing these homes. This led to a stronger growth for 2007 compared to 2006. Moreover, the increased construction of premium homes costing more than RM1 million per unit has led to more demand for premium built-in appliances, as affluent home owners seek to fill their homes with appliances that fit in with and convey their high social standing.
Small cooking and kitchen appliances grew more strongly
Changes in the cooking culture as more foreign expatriates and students enter Malaysia and changing trends meant that hitherto less popular small cooking appliances such as smoothie makers, induction cookers, electric knives, electric can openers, roasters and rotisseries and electric steamers may begin to make a more visible appearance over the forecast period. Moreover, changes in eating habits among the Malaysian population, as well as greater exposure to what is on offer, will encourage Malaysians to deviate from their established habits in selecting small cooking and kitchen appliances and encourage them to explore new options.
Moving beyond the basics
The profile of the majority of consumers show that they would still go for the basic group of appliances, this is slowly changing, even for more common products such as ceiling, standing or other fans. This is because a move towards a higher standard of living and greater affluence has led consumers to demand greater product innovativeness, such as a remote control fan or a better air-purifying function for the air-conditioner. This has led to greater value growth in the industry and encouraged manufacturers to premiumise their products in search of higher profit margins.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Bullish outlook for 2007 sets a high momentum for the forecast period
Multinationals compete through new product development
Property boom brings unprecedented growth
Small cooking and kitchen appliances grew more strongly
Moving beyond the basics
KEY TRENDS AND DEVELOPMENTS
A bullish year for built-in kitchen appliances
Growing consumer confidence
Home appliances climb the social ladder
Expatriates and foreign students create new demand
Design and health trends drive the consumption of Malaysian urbanites
Domestic and small players using customer service as a differentiator
Changing retail structure set to influence prices more strongly
MARKET INDICATORS
Table 1 Household Ownership of Durable Goods by Type of Household 2007
Table 2 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2002-2007
Table 3 Replacement Cycles of Domestic Electrical Appliances by Sector 2007
MARKET DATA
Table 4 Sales of Domestic Electrical Appliances by Sector: Volume 2002-2007
Table 5 Sales of Domestic Electrical Appliances by Sector: Value 2002-2007
Table 6 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2002-2007
Table 7 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2002-2007
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2002-2007
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2002-2007
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2002-2007
Table 11 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2002-2007
Table 12 Company Shares of Large Kitchen Appliances 2003-2007
Table 13 Brand Shares of Large Kitchen Appliances 2004-2007
Table 14 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 15 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 16 Large Kitchen Appliances by Distribution Format: % Breakdown 2002-2007
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2007-2012
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2007-2012
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2007-2012
Table 20 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2007-2012
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2007-2012
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2007-2012
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 24 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
FIAMMA HOLDINGS BERHAD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Fiamma Holdings Berhad: Key Facts
Summary 3 Fiamma Holdings Berhad: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Fiamma Holdings Berhad: Competitive Position 2007
KHIND HOLDINGS BHD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Khind Holdings Bhd: Key Facts
Summary 6 Khind Holdings Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Khind Holdings Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Khind Holdings Bhd: Competitive Position 2007
PANASONIC MALAYSIA SDN BHD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Panasonic Malaysia Sdn Bhd: Key Facts
Summary 10 Panasonic Malaysia Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Panasonic Malaysia Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Panasonic Malaysia Sdn Bhd: Competitive Position 2007
PENSONIC HOLDINGS BHD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Pensonic Holdings Bhd: Key Facts
Summary 14 Pensonic Holdings Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Pensonic Holdings Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Pensonic Holdings Bhd: Competitive Position 2007
PHILIPS MALAYSIA SDN BHD - DOMESTIC ELECTRICAL APPLIANCES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Philips Malaysia Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Philips Malaysia Sdn Bhd: Competitive Position 2007
REFRIGERATION APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Retail sales of wine 2001/2006/2011
Table 26 Sales of Fresh Food v Chilled Food 2006-2011
SECTOR DATA
Table 27 Retail Sales of Wine 2002-2012
Table 28 Sales of Chilled Food v Frozen Food 2002-2012
Table 29 Sales of Fresh Food 2002-2012
Table 30 Sales of Refrigeration Appliances by Subsector: Volume 2002-2007
Table 31 Sales of Refrigeration Appliances by Subsector: Value 2002-2007
Table 32 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2002-2007
Table 33 Sales of Refrigeration Appliances by Subsector: % Value Growth 2002-2007
Table 34 Sales of Fridge Freezers by Format: % Breakdown 2003-2007
Table 35 Sales of Fridges by Format: % Breakdown 2003-2007
Table 36 Sales of Freezers by Format: % Breakdown 2003-2007
Table 37 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2003-2007
Table 38 Sales of Fridges by Volume Capacity: % Breakdown 2003-2007
Table 39 Sales of Freezers by Volume Capacity: % Breakdown 2003-2007
Table 40 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2007
Table 41 Company Shares of Refrigeration Appliances 2003-2007
Table 42 Brand Shares of Refrigeration Appliances 2004-2007
Table 43 Company Shares of Built-in Fridge Freezers 2003-2007
Table 44 Company Shares of Freestanding Fridge Freezers 2003-2007
Table 45 Company Shares of Built-in Fridges 2003-2007
Table 46 Company Shares of Freestanding Fridges 2003-2007
Table 47 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2007-2012
Table 48 Forecast Sales of Refrigeration Appliances by Subsector: Value 2007-2012
Table 49 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2007-2012
Table 50 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2007-2012
HOME LAUNDRY APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Home Laundry Appliances by Subsector: Volume 2002-2007
Table 52 Sales of Home Laundry Appliances by Subsector: Value 2002-2007
Table 53 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2002-2007
Table 54 Sales of Home Laundry Appliances by Subsector: % Value Growth 2002-2007
Table 55 Sales of Automatic Washing Machines by Format: % Breakdown 2002-2007
Table 56 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2007
Table 57 Sales of AutomaticTumble Dryers by Format: % Breakdown 2003-2007
Table 58 Company Shares of Home Laundry Appliances 2003-2007
Table 59 Brand Shares of Home Laundry Appliances 2004-2007
Table 60 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2007-2012
Table 61 Forecast Sales of Home Laundry Appliances by Subsector: Value 2007-2012
Table 62 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2007-2012
Table 63 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2007-2012
DISHWASHERS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Sales of Dishwashers by Subsector: Volume 2002-2007
Table 65 Sales of Dishwashers by Subsector: Value 2002-2007
Table 66 Sales of Dishwashers by Subsector: % Volume Growth 2002-2007
Table 67 Sales of Dishwashers by Subsector: % Value Growth 2002-2007
Table 68 Sales of Dishwashers by Format: % Breakdown 2003-2007
Table 69 Company Shares of Dishwashers 2003-2007
Table 70 Brand Shares of Dishwashers 2004-2007
Table 71 Forecast Sales of Dishwashers by Subsector: Volume 2007-2012
Table 72 Forecast Sales of Dishwashers by Subsector: Value 2007-2012
Table 73 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2007-2012
Table 74 Forecast Sales of Dishwashers by Subsector: % Value Growth 2007-2012
LARGE COOKING APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Sales of Large Cooking Appliances by Subsector: Volume 2002-2007
Table 76 Sales of Large Cooking Appliances by Subsector: Value 2002-2007
Table 77 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 78 Sales of Large Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 79 Sales of Cookers by Gas/Electric: % Breakdown 2002-2007
Table 80 Sales of Range Cookers by Format: % Breakdown 2002-2007
Table 81 Sales of Ovens by Standard/Multifunctional: % Breakdown 2002-2007
Table 82 Sales of Built-in Hobs by Format: % Breakdown 2002-2007
Table 83 Sales of Freestanding Hobs by Format: % Breakdown 2002-2007
Table 84 Company Shares of Large Cooking Appliances 2003-2007
Table 85 Brand Shares of Large Cooking Appliances 2004-2007
Table 86 Company Shares of Ovens 2003-2007
Table 87 Company Shares of Hobs 2003-2007
Table 88 Company Shares of Built-in Hobs 2003-2007
Table 89 Company Shares of Freestanding Hobs 2003-2007
Table 90 Company Shares of Cooker Hoods 2003-2007
Table 91 Company Shares of Built-in Cooker Hoods 2003-2007
Table 92 Company Shares of Freestanding Cooker Hoods 2003-2007
Table 93 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2007-2012
Table 94 Forecast Sales of Large Cooking Appliances by Subsector: Value 2007-2012
Table 95 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2007-2012
MICROWAVES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Retail Sales of Ready Made Meals 2002-2012
Table 98 Sales of Microwaves by Subsector: Volume 2002-2007
Table 99 Sales of Microwaves by Subsector: Value 2002-2007
Table 100 Sales of Microwaves by Subsector: % Volume Growth 2002-2007
Table 101 Sales of Microwaves by Subsector: % Value Growth 2002-2007
Table 102 Company Shares of Microwaves 2003-2007
Table 103 Brand Shares of Microwaves 2004-2007
Table 104 Microwaves by Distribution Format: % Analysis 2002-2007
Table 105 Forecast Sales of Microwaves by Subsector: Volume 2007-2012
Table 106 Forecast Sales of Microwaves by Subsector: Value 2007-2012
Table 107 Forecast Sales of Microwaves by Subsector: % Volume Growth 2007-2012
Table 108 Forecast Sales of Microwaves by Subsector: % Value Growth 2007-2012
FOOD PREPARATION APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 109 Sales of Food Preparation Appliances by Subsector: Volume 2002-2007
Table 110 Sales of Food Preparation Appliances by Subsector: Value 2002-2007
Table 111 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2002-2007
Table 112 Sales of Food Preparation Appliances by Subsector: % Value Growth 2002-2007
Table 113 Company Shares of Food Preparation Appliances 2003-2007
Table 114 Brand Shares of Food Preparation Appliances 2004-2007
Table 115 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2007-2012
Table 116 Forecast Sales of Food Preparation Appliances by Subsector: Value 2007-2012
Table 117 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2007-2012
Table 118 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2007-2012
SMALL COOKING APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 119 Retail Sales of Coffee 2001/2006/2011
Table 120 Per cent share of coffee pods
SECTOR DATA
Table 121 Table3 Retail Sales of Coffee 2002-2012
Table 122 Share of Coffee Pods % Breakdown 2004-2007
Table 123 Sales of Small Cooking Appliances by Subsector: Volume 2002-2007
Table 124 Sales of Small Cooking Appliances by Subsector: Value 2002-2007
Table 125 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 126 Sales of Small Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 127 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2007
Table 128 Company Shares of Small Cooking Appliances 2003-2007
Table 129 Brand Shares of Small Cooking Appliances 2004-2007
Table 130 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2007-2012
Table 131 Forecast Sales of Small Cooking Appliances by Subsector: Value 2007-2012
Table 132 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 133 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2007-2012
SMALL KITCHEN APPLIANCES (NON-COOKING) IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 134 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2002-2007
Table 135 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2002-2007
Table 136 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2002-2007
Table 137 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2002-2007
Table 138 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 139 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 140 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2007-2012
Table 141 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2007-2012
Table 142 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2007-2012
Table 143 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2007-2012
VACUUM CLEANERS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 144 Sales of Vacuum Cleaners by Subsector: Volume 2002-2007
Table 145 Sales of Vacuum Cleaners by Subsector: Value 2002-2007
Table 146 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2002-2007
Table 147 Sales of Vacuum Cleaners by Subsector: % Value Growth 2002-2007
Table 148 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2007
Table 149 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2007
Table 150 Company Shares of Vacuum Cleaners 2003-2007
Table 151 Brand Shares of Vacuum Cleaners 2004-2007
Table 152 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2007-2012
Table 153 Forecast Sales of Vacuum Cleaners by Subsector: Value 2007-2012
Table 154 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2007-2012
Table 155 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2007-2012
IRONS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 156 Sales of Irons: 2002-2007
Table 157 Sales of Irons: % Growth 2002-2007
Table 158 Unit Sales of Irons by Format: % Breakdown 2003-2007
Table 159 Company Shares of Irons 2003-2007
Table 160 Brand Shares of Irons 2004-2007
Table 161 Forecast Sales of Irons: 2007-2012
Table 162 Forecast Sales of Irons: % Growth 2007-2012
PERSONAL CARE APPLIANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 163 Sales of Personal Care Appliances: 2002-2007
Table 164 Sales of Personal Care Appliances: % Growth 2002-2007
Table 165 Sales of Hair Care Appliances by Format: % Breakdown 2002-2007
Table 166 Sales of Body Shavers by Type: % Breakdown 2002-2007
Table 167 Company Shares of Personal Care Appliances 2003-2007
Table 168 Brand Shares of Personal Care Appliances 2004-2007
Table 169 Forecast Sales of Personal Care Appliances: 2007-2012
Table 170 Forecast Sales of Personal Care Appliances: % Growth 2007-2012
AIR TREATMENT PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 171 Sales of Air Treatment Products: 2002-2007
Table 172 Sales of Air Treatment Products: % Growth 2002-2007
Table 173 Company Shares of Air Treatment Products 2003-2007
Table 174 Brand Shares of Air Treatment Products 2004-2007
Table 175 Forecast Sales of Air Treatment Products: 2007-2012
Table 176 Forecast Sales of Air Treatment Products: % Growth 2007-2012