Domestic Electrical Appliances in Mexico
Euromonitor International's Domestic Electrical Appliances in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 171 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Housing construction boom continues
The housing construction boom in Mexico continued in 2006, with new president Felipe Calderón continuing the previous president’s emergency housing plan. As a result, an estimated 700,000 new homes were built in 2006, with the trend expected to continue throughout the forecast period. The bevy of housing construction activity, mostly for low-income consumers, has important implications for the domestic electrical appliances industry that will impact essential appliances for new homes such as refrigerators, laundry appliances and microwaves.
More production in Mexico
Mexico continued to be an important destination for manufacturers hoping to increase their margins and become more competitive. In 2006, Electrolux, Whirlpool and LG made important investments in manufacturing capacity in various regions of Mexico. If this movement is successful in improving distribution and making manufacturing more efficient, it may be able to lower prices and increase volume sales for large kitchen appliances in the forecast period.
Sales growth still has strong limiting factors
Although new product innovation remains strong and the latest technology finds its way into Mexican retailers, premium items found little room for growth in Mexico. With many products like electric can openers continuing to be considered unnecessary, slow growth in consumer income, and many upper class kitchens being run primarily by maids, the majority of Mexican consumers remained unwilling to pay extra for expensive features or expensive but unnecessary items.
Trendy products do well
Domestic appliances that meshed well with Mexican consumer habits did well in 2006 and are expected to continue to grow in the forecast period. Food preparation appliances that are affordable and well adapted to the Mexican kitchen, such as food processors, mixers and blenders (especially popular hand-held units) that can make preparing traditional foods such as Mexican salsas easier did especially well during the review period. Other items, such as hair care appliances, also performed well with an increasing number of women tending to use items like hair curlers and straighteners in the home.
Heat wave sweeping in air treatment products
Record hot weather convinced even more Mexican consumers that air conditioners is not a luxury but a necessity in 2006, thus it saw strong growth since 2003. Falling prices resulting from the influx of Asian imports bolstered the trend, and warming conditions, low penetration and slowly rising incomes should combine to keep growth solid through the forecast period.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Housing construction boom continues
More production in Mexico
Sales growth still has strong limiting factors
Trendy products do well
Heat wave sweeping in air treatment products
KEY TRENDS AND IMPACT ASSESSMENT
Mexico’s economy shows stability
Mexico targets building 700,000 new homes per year
Easy credit boost sales
Manufacturers move to Mexico
Food consumption patterns change as Mexico develops
Small cooking appliances play role in new trend: eat healthy
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2006
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 11 Company Shares of Large Kitchen Appliances 2002-2006
Table 12 Brand Shares of Large Kitchen Appliances 2003-2006
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
CONTROLADORA MABE SA DE CV - DOMESTIC ELECTRICAL APPLIANCES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Controladora Mabe SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Controladora Mabe SA de CV: Production
COMPETITIVE POSITIONING
CORPORACIóN MILENIUM - DOMESTIC ELECTRICAL APPLIANCES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Corporación Milenium: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DAEWOO ELECTRONICS CORP DE MéXICO SA DE CV - DOMESTIC ELECTRICAL APPLIANCES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Daewoo Electronics Home Appliance de México: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Daewoo Electronics Home Appliance de México: Production
COMPETITIVE POSITIONING
KOBLENZ ELECTRICA SA DE CV - DOMESTIC ELECTRICAL APPLIANCES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Koblenz Electrica SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SUNBEAM MEXICANA SA DE CV - DOMESTIC ELECTRICAL APPLIANCES - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sunbeam Mexicana SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 28 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 29 Sales of Fridges by Format: % Breakdown 2003-2006
Table 30 Sales of Freezers by Format: % Breakdown 2003-2006
Table 31 Retail Units by Static/Frost-free: % Split 2001/2006
Table 32 Company Shares of Refrigeration Appliances 2002-2006
Table 33 Brand Shares of Refrigeration Appliances 2003-2006
Table 34 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 35 Company Shares of Freestanding Fridges 2002-2006
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 41 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 42 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 43 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 44 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 45 Retail Units of Automatic Washing Machines by Wash Mechanism: % Split 2001/2006
Table 46 Company Shares of Home Laundry Appliances 2002-2006
Table 47 Brand Shares of Home Laundry Appliances 2003-2006
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 50 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 51 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 53 Sales of Dishwashers by Subsector: Value 2001-2006
Table 54 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 55 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 56 Company Shares of Dishwashers 2002-2006
Table 57 Brand Shares of Dishwashers 2003-2006
Table 58 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 59 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 60 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 61 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 63 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 64 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 65 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 66 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 67 Retail Units of Ovens by Format: % Split 2001/2006
Table 68 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 69 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 70 Company Shares of Large Cooking Appliances 2002-2006
Table 71 Brand Shares of Large Cooking Appliances 2003-2006
Table 72 Company Shares of Cookers 2002-2006
Table 73 Company Shares of Ovens 2002-2006
Table 74 Company Shares of Hobs 2002-2006
Table 75 Company Shares of Freestanding Hobs 2002-2006
Table 76 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 77 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 78 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Microwaves by Subsector: Volume 2001-2006
Table 81 Sales of Microwaves by Subsector: Value 2001-2006
Table 82 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 83 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 84 Retail Units of Microwaves: % Split 2001/2006
Table 85 Company Shares of Microwaves 2002-2006
Table 86 Brand Shares of Microwaves 2003-2006
Table 87 Microwaves by Distribution Format: % Analysis 2001-2006
Table 88 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 89 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 90 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 91 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 93 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 94 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 95 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 96 Company Shares of Food Preparation Appliances 2002-2006
Table 97 Brand Shares of Food Preparation Appliances 2003-2006
Table 98 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 99 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 101 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 103 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 104 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 105 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 106 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 107 Company Shares of Small Cooking Appliances 2002-2006
Table 108 Brand Shares of Small Cooking Appliances 2003-2006
Table 109 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 110 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 112 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 117 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 118 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 119 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 124 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 125 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 126 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 127 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 128 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 129 Company Shares of Vacuum Cleaners 2002-2006
Table 130 Brand Shares of Vacuum Cleaners 2003-2006
Table 131 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 132 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 134 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Sales of Irons: 2001-2006
Table 136 Sales of Irons: % Growth 2001-2006
Table 137 Retail Units of Irons: % Split 2001/2006
Table 138 Retail Units of Irons: % Features 2001/2006
Table 139 Company Shares of Irons 2002-2006
Table 140 Brand Shares of Irons 2003-2006
Table 141 Forecast Sales of Irons: 2006-2011
Table 142 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Sales of Personal Care Appliances: 2001-2006
Table 144 Sales of Personal Care Appliances: % Growth 2001-2006
Table 145 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 146 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 147 Retail Units of Body Shavers: % Features 2001/2006
Table 148 Company Shares of Personal Care Appliances 2002-2006
Table 149 Brand Shares of Personal Care Appliances 2003-2006
Table 150 Forecast Sales of Personal Care Appliances: 2006-2011
Table 151 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 152 Sales of Air Treatment Products: 2001-2006
Table 153 Sales of Air Treatment Products: % Growth 2001-2006
Table 154 Company Shares of Air Treatment Products 2002-2006
Table 155 Brand Shares of Air Treatment Products 2003-2006
Table 156 Forecast Sales of Air Treatment Products: 2006-2011
Table 157 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 158 Retail Sales of Heating Appliances: 2001-2006
Table 159 Retail Sales of Heating Appliances: % Growth 2001-2006
Table 160 Company Shares of Heating Appliances 2002-2006
Table 161 Brand Shares of Heating Appliances 2003-2006
Table 162 Forecast Sales of Heating Appliances: 2006-2011
Table 163 Forecast Sales of Heating Appliances: % Growth 2006-2011