Domestic Electrical Appliances in Russia
Euromonitor International's Domestic Electrical Appliances in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 169 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Increased disposable income drives sales of domestic electrical appliances
Due to an economic boom in Russia, almost all sectors within the domestic electrical appliances (DEA) industry reached a peak in 2007, with the economy experiencing significant growth rates in the previous decade. As a result, consumers can now afford to buy domestic electrical appliances.
Sales growth boosts product variety
The consumer boom in Russia increased Russia’s importance among multinationals and only a few of the larger corporations are not represented in the country. Expansion of multinationals to Russia has increased product assortment in this post-Soviet country which had previously not been present. Historically, the variety of products in general had been very poor and the exponential growth in variety has been very well received among Russian consumers.
Domestic production strengthens
The economic crisis of the late 1990s had a fatal impact on many manufacturing companies across all industries, not only in Russia, but also in neighbouring CIS countries. Speculation was the main business activity for many years before production started to revive. Many government programmes to support the manufacturing industries put the most strategic producers on their feet and the taxation structure favours business activity which increases value. All these favourable conditions strengthened local production.
Multinationals move their production facilities to Russia
The protectionist taxation policy of the Russian government does not favour imports of finished goods, making imports less attractive. Very often, poor organisational practices, which characterise Russian customs, delay the imports of parts and finished goods, leaving retailers short of products. This can result in loss of income, even during peak seasons, forcing many international players to find alternative ways to smooth production. Many such players chose to expand in the local market and currently the Russian market is home to domestic production of renowned brands such as Bosch, Siemens, Electrolux, AEG, LG, Samsung and many others.
Mortgage boom in Russia
The mortgage boom has increased the number of first-time house buyers in Russia. In most cases, people who buy new flats and houses tend to try to equip their homes with new furniture and domestic appliances. This has been the main reason behind the healthy growth of the domestic electrical appliances industry. Two main housing trends have been noted – new apartment blocks are being built in major cities such as Moscow and St Petersburg. This, alongside increasing urbanisation in Russia, has probably been the most important trend impacting this industry. The second trend is the construction of out-of town village houses, called dacha, especially between Moscow and St Petersburg.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased disposable income drives sales of domestic electrical appliances
Sales growth boosts product variety
Domestic production strengthens
Multinationals move their production facilities to Russia
Mortgage boom in Russia
KEY TRENDS AND DEVELOPMENTS
The largest producers move their facilities to Russia
Booming Russian mortgage market positively impacts the DEA industry
Retailers dictate the rules
MARKET INDICATORS
Table 1 Household ownership of durable goods by type of household 2005
Table 2 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2002-2007
Table 3 Replacement Cycles of Domestic Electrical Appliances by Sector 2007
MARKET DATA
Table 4 Sales of Domestic Electrical Appliances by Sector: Volume 2002-2007
Table 5 Sales of Domestic Electrical Appliances by Sector: Value 2002-2007
Table 6 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2002-2007
Table 7 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2002-2007
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2002-2007
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2002-2007
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2002-2007
Table 11 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2002-2007
Table 12 Company Shares of Large Kitchen Appliances 2003-2007
Table 13 Brand Shares of Large Kitchen Appliances 2004-2007
Table 14 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 15 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 16 Large Kitchen Appliances by Distribution Format: % Breakdown 2002-2007
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2007-2012
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2007-2012
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2007-2012
Table 20 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2007-2012
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2007-2012
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2007-2012
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 24 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
ATLANT AO (MINSKY ZAVOD KHOLODILNIKOV) - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Atlant AO: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Atlant AO: Production Statistics 2007
COMPETITIVE POSITIONING
BINATONE INDUSTRIES LTD - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Binatone Industries Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Binatone Industries Ltd: Production Statistics 2004
COMPETITIVE POSITIONING
BSH BYTOWAJA TECHNIKA OOO - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 BSH Bytowaja Technika: Key Facts
Summary 7 BSH Bytowaja Technika: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 BSH Bytowaja Technika: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 BSH Bytowaja Technika: Competitive Position 2007
GOLDER ELECTRONICS - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Golder Electronics: Key Facts
Summary 11 Golder Electronics: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SEB VOSTOK ZAO, GROUPE - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 ZAO Gruppa SEB Vostok: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Retail Sales of Wine 2002-2012
Table 26 Sales of Chilled Food v Frozen Food 2002-2012
Table 27 Sales of Fresh Food 2002-2012
SECTOR DATA
Table 28 Sales of Refrigeration Appliances by Subsector: Volume 2002-2007
Table 29 Sales of Refrigeration Appliances by Subsector: Value 2002-2007
Table 30 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2002-2007
Table 31 Sales of Refrigeration Appliances by Subsector: % Value Growth 2002-2007
Table 32 Company Shares of Refrigeration Appliances 2003-2007
Table 33 Brand Shares of Refrigeration Appliances 2004-2007
Table 34 Company Shares of Built-in Fridge Freezers 2003-2007
Table 35 Company Shares of Freestanding Fridge Freezers 2003-2007
Table 36 Company Shares of Built-in Fridges 2003-2007
Table 37 Company Shares of Freestanding Fridges 2003-2007
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2007-2012
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: Value 2007-2012
Table 40 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2007-2012
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2007-2012
HOME LAUNDRY APPLIANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Home Laundry Appliances by Subsector: Volume 2002-2007
Table 43 Sales of Home Laundry Appliances by Subsector: Value 2002-2007
Table 44 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2002-2007
Table 45 Sales of Home Laundry Appliances by Subsector: % Value Growth 2002-2007
Table 46 Company Shares of Home Laundry Appliances 2003-2007
Table 47 Brand Shares of Home Laundry Appliances 2004-2007
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2007-2012
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Value 2007-2012
Table 50 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2007-2012
Table 51 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2007-2012
DISHWASHERS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Dishwashers by Subsector: Volume 2002-2007
Table 53 Sales of Dishwashers by Subsector: Value 2002-2007
Table 54 Sales of Dishwashers by Subsector: % Volume Growth 2002-2007
Table 55 Sales of Dishwashers by Subsector: % Value Growth 2002-2007
Table 56 Company Shares of Dishwashers 2003-2007
Table 57 Brand Shares of Dishwashers 2004-2007
Table 58 Forecast Sales of Dishwashers by Subsector: Volume 2007-2012
Table 59 Forecast Sales of Dishwashers by Subsector: Value 2007-2012
Table 60 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2007-2012
Table 61 Forecast Sales of Dishwashers by Subsector: % Value Growth 2007-2012
LARGE COOKING APPLIANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Sales of Large Cooking Appliances by Subsector: Volume 2002-2007
Table 63 Sales of Large Cooking Appliances by Subsector: Value 2002-2007
Table 64 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 65 Sales of Large Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 66 Company Shares of Large Cooking Appliances 2003-2007
Table 67 Brand Shares of Large Cooking Appliances 2004-2007
Table 68 Company Shares of Cookers 2003-2007
Table 69 Company Shares of Ovens 2003-2007
Table 70 Company Shares of Hobs 2003-2007
Table 71 Company Shares of Built-in Hobs 2003-2007
Table 72 Company Shares of Freestanding Hobs 2003-2007
Table 73 Company Shares of Cooker Hoods 2003-2007
Table 74 Company Shares of Built-in Cooker Hoods 2003-2007
Table 75 Company Shares of Freestanding Cooker Hoods 2003-2007
Table 76 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2007-2012
Table 77 Forecast Sales of Large Cooking Appliances by Subsector: Value 2007-2012
Table 78 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2007-2012
MICROWAVES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 80 Retail Sales of Ready Made Meals 2002-2012
SECTOR DATA
Table 81 Sales of Microwaves by Subsector: Volume 2002-2007
Table 82 Sales of Microwaves by Subsector: Value 2002-2007
Table 83 Sales of Microwaves by Subsector: % Volume Growth 2002-2007
Table 84 Sales of Microwaves by Subsector: % Value Growth 2002-2007
Table 85 Company Shares of Microwaves 2003-2007
Table 86 Brand Shares of Microwaves 2004-2007
Table 87 Microwaves by Distribution Format: % Analysis 2002-2007
Table 88 Forecast Sales of Microwaves by Subsector: Volume 2007-2012
Table 89 Forecast Sales of Microwaves by Subsector: Value 2007-2012
Table 90 Forecast Sales of Microwaves by Subsector: % Volume Growth 2007-2012
Table 91 Forecast Sales of Microwaves by Subsector: % Value Growth 2007-2012
FOOD PREPARATION APPLIANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Sales of Food Preparation Appliances by Subsector: Volume 2002-2007
Table 93 Sales of Food Preparation Appliances by Subsector: Value 2002-2007
Table 94 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2002-2007
Table 95 Sales of Food Preparation Appliances by Subsector: % Value Growth 2002-2007
Table 96 Company Shares of Food Preparation Appliances 2003-2007
Table 97 Brand Shares of Food Preparation Appliances 2004-2007
Table 98 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2007-2012
Table 99 Forecast Sales of Food Preparation Appliances by Subsector: Value 2007-2012
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2007-2012
Table 101 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2007-2012
SMALL COOKING APPLIANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Retail Sales of Coffee 2002-2012
Table 103 Share of Coffee Pods % Breakdown 2004-2007
Table 104 Sales of Small Cooking Appliances by Subsector: Volume 2002-2007
Table 105 Sales of Small Cooking Appliances by Subsector: Value 2002-2007
Table 106 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 107 Sales of Small Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 108 Company Shares of Small Cooking Appliances 2003-2007
Table 109 Brand Shares of Small Cooking Appliances 2004-2007
Table 110 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2007-2012
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: Value 2007-2012
Table 112 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 113 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2007-2012
SMALL KITCHEN APPLIANCES (NON-COOKING) IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2002-2007
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2002-2007
Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2002-2007
Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2002-2007
Table 118 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 119 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2007-2012
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2007-2012
Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2007-2012
Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2007-2012
VACUUM CLEANERS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Sales of Vacuum Cleaners by Subsector: Volume 2002-2007
Table 125 Sales of Vacuum Cleaners by Subsector: Value 2002-2007
Table 126 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2002-2007
Table 127 Sales of Vacuum Cleaners by Subsector: % Value Growth 2002-2007
Table 128 Company Shares of Vacuum Cleaners 2003-2007
Table 129 Brand Shares of Vacuum Cleaners 2004-2007
Table 130 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2007-2012
Table 131 Forecast Sales of Vacuum Cleaners by Subsector: Value 2007-2012
Table 132 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2007-2012
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2007-2012
IRONS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 134 Sales of Irons: 2002-2007
Table 135 Sales of Irons: % Growth 2002-2007
Table 136 Company Shares of Irons 2003-2007
Table 137 Brand Shares of Irons 2004-2007
Table 138 Forecast Sales of Irons: 2007-2012
Table 139 Forecast Sales of Irons: % Growth 2007-2012
PERSONAL CARE APPLIANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 140 Sales of Personal Care Appliances: 2002-2007
Table 141 Sales of Personal Care Appliances: % Growth 2002-2007
Table 142 Company Shares of Personal Care Appliances 2003-2007
Table 143 Brand Shares of Personal Care Appliances 2004-2007
Table 144 Forecast Sales of Personal Care Appliances: 2007-2012
Table 145 Forecast Sales of Personal Care Appliances: % Growth 2007-2012
AIR TREATMENT PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 146 Sales of Air Treatment Products: 2002-2007
Table 147 Sales of Air Treatment Products: % Growth 2002-2007
Table 148 Company Shares of Air Treatment Products 2003-2007
Table 149 Brand Shares of Air Treatment Products 2004-2007
Table 150 Forecast Sales of Air Treatment Products: 2007-2012
Table 151 Forecast Sales of Air Treatment Products: % Growth 2007-2012
HEATING APPLIANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 152 Retail Sales of Heating Appliances: 2002-2007
Table 153 Retail Sales of Heating Appliances: % Growth 2002-2007
Table 154 Company Shares of Heating Appliances 2003-2007
Table 155 Brand Shares of Heating Appliances 2004-2007
Table 156 Forecast Sales of Heating Appliances: 2007-2012
Table 157 Forecast Sales of Heating Appliances: % Growth 2007-2012