Domestic
Domestic Electrical Appliances

Domestic Electrical Appliances in Russia

Russia

Euromonitor International's Domestic Electrical Appliances in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Tables: 169  |  Publication date: Oct 2008
Cost: 
GBP1500.00

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  • Get insight into trends in market performance
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Product coverage

Large kitchen appliances; Small electrical appliances

Executive summary

Increased disposable income drives sales of domestic electrical appliances

Due to an economic boom in Russia, almost all sectors within the domestic electrical appliances (DEA) industry reached a peak in 2007, with the economy experiencing significant growth rates in the previous decade. As a result, consumers can now afford to buy domestic electrical appliances.

Sales growth boosts product variety

The consumer boom in Russia increased Russia’s importance among multinationals and only a few of the larger corporations are not represented in the country. Expansion of multinationals to Russia has increased product assortment in this post-Soviet country which had previously not been present. Historically, the variety of products in general had been very poor and the exponential growth in variety has been very well received among Russian consumers.

Domestic production strengthens

The economic crisis of the late 1990s had a fatal impact on many manufacturing companies across all industries, not only in Russia, but also in neighbouring CIS countries. Speculation was the main business activity for many years before production started to revive. Many government programmes to support the manufacturing industries put the most strategic producers on their feet and the taxation structure favours business activity which increases value. All these favourable conditions strengthened local production.

Multinationals move their production facilities to Russia

The protectionist taxation policy of the Russian government does not favour imports of finished goods, making imports less attractive. Very often, poor organisational practices, which characterise Russian customs, delay the imports of parts and finished goods, leaving retailers short of products. This can result in loss of income, even during peak seasons, forcing many international players to find alternative ways to smooth production. Many such players chose to expand in the local market and currently the Russian market is home to domestic production of renowned brands such as Bosch, Siemens, Electrolux, AEG, LG, Samsung and many others.

Mortgage boom in Russia

The mortgage boom has increased the number of first-time house buyers in Russia. In most cases, people who buy new flats and houses tend to try to equip their homes with new furniture and domestic appliances. This has been the main reason behind the healthy growth of the domestic electrical appliances industry. Two main housing trends have been noted – new apartment blocks are being built in major cities such as Moscow and St Petersburg. This, alongside increasing urbanisation in Russia, has probably been the most important trend impacting this industry. The second trend is the construction of out-of town village houses, called dacha, especially between Moscow and St Petersburg.

Table of contents

DOMESTIC ELECTRICAL APPLIANCES IN RUSSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Increased disposable income drives sales of domestic electrical appliances

Sales growth boosts product variety

Domestic production strengthens

Multinationals move their production facilities to Russia

Mortgage boom in Russia

KEY TRENDS AND DEVELOPMENTS

The largest producers move their facilities to Russia

Booming Russian mortgage market positively impacts the DEA industry

Retailers dictate the rules

MARKET INDICATORS

Table 1 Household ownership of durable goods by type of household 2005

Table 2 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2002-2007

Table 3 Replacement Cycles of Domestic Electrical Appliances by Sector 2007

MARKET DATA

Table 4 Sales of Domestic Electrical Appliances by Sector: Volume 2002-2007

Table 5 Sales of Domestic Electrical Appliances by Sector: Value 2002-2007

Table 6 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2002-2007

Table 7 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2002-2007

Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2002-2007

Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2002-2007

Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2002-2007

Table 11 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2002-2007

Table 12 Company Shares of Large Kitchen Appliances 2003-2007

Table 13 Brand Shares of Large Kitchen Appliances 2004-2007

Table 14 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007

Table 15 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007

Table 16 Large Kitchen Appliances by Distribution Format: % Breakdown 2002-2007

Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2007-2012

Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2007-2012

Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2007-2012

Table 20 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2007-2012

Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2007-2012

Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2007-2012

Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2007-2012

Table 24 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - RUSSIA

ATLANT AO (MINSKY ZAVOD KHOLODILNIKOV) - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Atlant AO: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 3 Atlant AO: Production Statistics 2007

COMPETITIVE POSITIONING

BINATONE INDUSTRIES LTD - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Binatone Industries Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 5 Binatone Industries Ltd: Production Statistics 2004

COMPETITIVE POSITIONING

BSH BYTOWAJA TECHNIKA OOO - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 BSH Bytowaja Technika: Key Facts

Summary 7 BSH Bytowaja Technika: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 BSH Bytowaja Technika: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 9 BSH Bytowaja Technika: Competitive Position 2007

GOLDER ELECTRONICS - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Golder Electronics: Key Facts

Summary 11 Golder Electronics: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

SEB VOSTOK ZAO, GROUPE - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 ZAO Gruppa SEB Vostok: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

REFRIGERATION APPLIANCES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 25 Retail Sales of Wine 2002-2012

Table 26 Sales of Chilled Food v Frozen Food 2002-2012

Table 27 Sales of Fresh Food 2002-2012

SECTOR DATA

Table 28 Sales of Refrigeration Appliances by Subsector: Volume 2002-2007

Table 29 Sales of Refrigeration Appliances by Subsector: Value 2002-2007

Table 30 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2002-2007

Table 31 Sales of Refrigeration Appliances by Subsector: % Value Growth 2002-2007

Table 32 Company Shares of Refrigeration Appliances 2003-2007

Table 33 Brand Shares of Refrigeration Appliances 2004-2007

Table 34 Company Shares of Built-in Fridge Freezers 2003-2007

Table 35 Company Shares of Freestanding Fridge Freezers 2003-2007

Table 36 Company Shares of Built-in Fridges 2003-2007

Table 37 Company Shares of Freestanding Fridges 2003-2007

Table 38 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2007-2012

Table 39 Forecast Sales of Refrigeration Appliances by Subsector: Value 2007-2012

Table 40 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2007-2012

Table 41 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2007-2012

HOME LAUNDRY APPLIANCES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 42 Sales of Home Laundry Appliances by Subsector: Volume 2002-2007

Table 43 Sales of Home Laundry Appliances by Subsector: Value 2002-2007

Table 44 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2002-2007

Table 45 Sales of Home Laundry Appliances by Subsector: % Value Growth 2002-2007

Table 46 Company Shares of Home Laundry Appliances 2003-2007

Table 47 Brand Shares of Home Laundry Appliances 2004-2007

Table 48 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2007-2012

Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Value 2007-2012

Table 50 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2007-2012

Table 51 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2007-2012

DISHWASHERS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 52 Sales of Dishwashers by Subsector: Volume 2002-2007

Table 53 Sales of Dishwashers by Subsector: Value 2002-2007

Table 54 Sales of Dishwashers by Subsector: % Volume Growth 2002-2007

Table 55 Sales of Dishwashers by Subsector: % Value Growth 2002-2007

Table 56 Company Shares of Dishwashers 2003-2007

Table 57 Brand Shares of Dishwashers 2004-2007

Table 58 Forecast Sales of Dishwashers by Subsector: Volume 2007-2012

Table 59 Forecast Sales of Dishwashers by Subsector: Value 2007-2012

Table 60 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2007-2012

Table 61 Forecast Sales of Dishwashers by Subsector: % Value Growth 2007-2012

LARGE COOKING APPLIANCES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 62 Sales of Large Cooking Appliances by Subsector: Volume 2002-2007

Table 63 Sales of Large Cooking Appliances by Subsector: Value 2002-2007

Table 64 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2002-2007

Table 65 Sales of Large Cooking Appliances by Subsector: % Value Growth 2002-2007

Table 66 Company Shares of Large Cooking Appliances 2003-2007

Table 67 Brand Shares of Large Cooking Appliances 2004-2007

Table 68 Company Shares of Cookers 2003-2007

Table 69 Company Shares of Ovens 2003-2007

Table 70 Company Shares of Hobs 2003-2007

Table 71 Company Shares of Built-in Hobs 2003-2007

Table 72 Company Shares of Freestanding Hobs 2003-2007

Table 73 Company Shares of Cooker Hoods 2003-2007

Table 74 Company Shares of Built-in Cooker Hoods 2003-2007

Table 75 Company Shares of Freestanding Cooker Hoods 2003-2007

Table 76 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2007-2012

Table 77 Forecast Sales of Large Cooking Appliances by Subsector: Value 2007-2012

Table 78 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2007-2012

Table 79 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2007-2012

MICROWAVES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 80 Retail Sales of Ready Made Meals 2002-2012

SECTOR DATA

Table 81 Sales of Microwaves by Subsector: Volume 2002-2007

Table 82 Sales of Microwaves by Subsector: Value 2002-2007

Table 83 Sales of Microwaves by Subsector: % Volume Growth 2002-2007

Table 84 Sales of Microwaves by Subsector: % Value Growth 2002-2007

Table 85 Company Shares of Microwaves 2003-2007

Table 86 Brand Shares of Microwaves 2004-2007

Table 87 Microwaves by Distribution Format: % Analysis 2002-2007

Table 88 Forecast Sales of Microwaves by Subsector: Volume 2007-2012

Table 89 Forecast Sales of Microwaves by Subsector: Value 2007-2012

Table 90 Forecast Sales of Microwaves by Subsector: % Volume Growth 2007-2012

Table 91 Forecast Sales of Microwaves by Subsector: % Value Growth 2007-2012

FOOD PREPARATION APPLIANCES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 92 Sales of Food Preparation Appliances by Subsector: Volume 2002-2007

Table 93 Sales of Food Preparation Appliances by Subsector: Value 2002-2007

Table 94 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2002-2007

Table 95 Sales of Food Preparation Appliances by Subsector: % Value Growth 2002-2007

Table 96 Company Shares of Food Preparation Appliances 2003-2007

Table 97 Brand Shares of Food Preparation Appliances 2004-2007

Table 98 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2007-2012

Table 99 Forecast Sales of Food Preparation Appliances by Subsector: Value 2007-2012

Table 100 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2007-2012

Table 101 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2007-2012

SMALL COOKING APPLIANCES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 102 Retail Sales of Coffee 2002-2012

Table 103 Share of Coffee Pods % Breakdown 2004-2007

Table 104 Sales of Small Cooking Appliances by Subsector: Volume 2002-2007

Table 105 Sales of Small Cooking Appliances by Subsector: Value 2002-2007

Table 106 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2002-2007

Table 107 Sales of Small Cooking Appliances by Subsector: % Value Growth 2002-2007

Table 108 Company Shares of Small Cooking Appliances 2003-2007

Table 109 Brand Shares of Small Cooking Appliances 2004-2007

Table 110 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2007-2012

Table 111 Forecast Sales of Small Cooking Appliances by Subsector: Value 2007-2012

Table 112 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2007-2012

Table 113 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2007-2012

SMALL KITCHEN APPLIANCES (NON-COOKING) IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2002-2007

Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2002-2007

Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2002-2007

Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2002-2007

Table 118 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007

Table 119 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007

Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2007-2012

Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2007-2012

Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2007-2012

Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2007-2012

VACUUM CLEANERS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 124 Sales of Vacuum Cleaners by Subsector: Volume 2002-2007

Table 125 Sales of Vacuum Cleaners by Subsector: Value 2002-2007

Table 126 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2002-2007

Table 127 Sales of Vacuum Cleaners by Subsector: % Value Growth 2002-2007

Table 128 Company Shares of Vacuum Cleaners 2003-2007

Table 129 Brand Shares of Vacuum Cleaners 2004-2007

Table 130 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2007-2012

Table 131 Forecast Sales of Vacuum Cleaners by Subsector: Value 2007-2012

Table 132 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2007-2012

Table 133 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2007-2012

IRONS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 134 Sales of Irons: 2002-2007

Table 135 Sales of Irons: % Growth 2002-2007

Table 136 Company Shares of Irons 2003-2007

Table 137 Brand Shares of Irons 2004-2007

Table 138 Forecast Sales of Irons: 2007-2012

Table 139 Forecast Sales of Irons: % Growth 2007-2012

PERSONAL CARE APPLIANCES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 140 Sales of Personal Care Appliances: 2002-2007

Table 141 Sales of Personal Care Appliances: % Growth 2002-2007

Table 142 Company Shares of Personal Care Appliances 2003-2007

Table 143 Brand Shares of Personal Care Appliances 2004-2007

Table 144 Forecast Sales of Personal Care Appliances: 2007-2012

Table 145 Forecast Sales of Personal Care Appliances: % Growth 2007-2012

AIR TREATMENT PRODUCTS IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 146 Sales of Air Treatment Products: 2002-2007

Table 147 Sales of Air Treatment Products: % Growth 2002-2007

Table 148 Company Shares of Air Treatment Products 2003-2007

Table 149 Brand Shares of Air Treatment Products 2004-2007

Table 150 Forecast Sales of Air Treatment Products: 2007-2012

Table 151 Forecast Sales of Air Treatment Products: % Growth 2007-2012

HEATING APPLIANCES IN RUSSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 152 Retail Sales of Heating Appliances: 2002-2007

Table 153 Retail Sales of Heating Appliances: % Growth 2002-2007

Table 154 Company Shares of Heating Appliances 2003-2007

Table 155 Brand Shares of Heating Appliances 2004-2007

Table 156 Forecast Sales of Heating Appliances: 2007-2012

Table 157 Forecast Sales of Heating Appliances: % Growth 2007-2012

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