Domestic Electrical Appliances in Saudi Arabia
Euromonitor International's Domestic Electrical Appliances in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 168 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
High economic and population growth expands DEA industry
There has been significant growth in Saudi Arabia in recent years due to high oil prices which has increased Government spending and improved the living standards for a number of households. The Kingdom's ambitious plan to dramatically raise investment competitiveness under its "10 x 10" programme will put Saudi Arabia among the world's Top 10 globally competitive investment destinations by 2010.
In addition Saudi Arabia has one of the fastest growing populations in the world. It also has increasing per capita income. There will be huge demand from the younger generations under 25 years of age who represent over 60% of the population. These younger people are increasingly becoming first time home buyers, which had previously not been the norm. Saudi Arabia is planning to build 1.5 million new housing units by 2010. Living standards for most middle and upper class residents in Saudi Arabia will also increase and these are people who are willing to pay extra for premium products. Examples of such purchases include the desire to own a home which contains domestic electrical appliances. These include ovens, microwaves, washers, dryers, dishwashers as well as small kitchen appliances such as food processors, juice extractors, and smoothie makers previously considered as frivolous or unnecessary items.
Saudis invest in larger as well as better quality domestic electrical appliances
A key trend over the review period was the increasing penetration of high quality kitchen and laundry appliances in Saudi homes. There has been a move towards built-in appliances, stainless steel finishes, high-efficiency front-loading washers and side-by-side refrigerators all of which have become increasingly common, with more Saudis consider kitchen appliances as an important investment in their homes. As a result, major household brands such as LG, Samsung, GE and others all have excellent market potential as consumers are more aware of brands and conscious about quality and aesthetics.
Greater demand for small appliances
In recent years, there has been tremendous growth in the number of large retailers who are offering small appliances with innovative features at competitive prices. The success of retailers such as Géant, Hyper Panda, and Carrefour created competition and drove prices downward for most small appliances. Therefore, many common kitchen appliances such as toasters and coffee machines are now available for under SR100. At the same time, a number of manufacturers, such as Groupe SEB’s Moulinex and Tefal with its iconic countertop mixers, have achieved success through offering very expensive "professional quality" small appliances through channels such as specialists and grocery multiples including eXtra, Electro, BEST, Géant, Carrefour and Hyper Panda.
Air-conditioners remains the largest product group in terms of value
Air-conditioners represents the largest product group in terms of value and it will continue to grow at significant rates in the future. The extremely hot weather in Saudi Arabia is the driving force behind the growth of air conditioners. The high temperatures, which last for almost nine months a year, make it impossible for people to be without air conditioning in their homes. As a result, Saudi Arabia’s air conditioning industry is growing proportionately with Saudi population growth at 4% per year. This product group is also expected to grow significantly in the coming years due to the boom in the housing market. LG continues to enjoy a major share in air conditioners and plans to increase it further in the future through its new plant in the Kingdom which is due to begin operations in 2007.
Saudi Arabia offers a tempting prospect for retailers
Due to having by far the largest population with any real spending power in the GCC region and with improving trading regulations, Saudi Arabia offers tempting prospects for major hypermarkets. Géant has plans for some 15 stores in the Kingdom within the first three years of the 2006-2011 forecast period. According to Carrefour Saudi Arabia, the company aims to launch more than 20 stores in the Kingdom over the next 10 years. These outlets are considered to be a one-stop shop meeting demand for groceries, clothing, and domestic electrical appliances.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN SAUDI ARABIA : MARKET INSIGHT
EXECUTIVE SUMMARY
High economic and population growth expands DEA industry
Saudis invest in larger as well as better quality domestic electrical appliances
Greater demand for small appliances
Air-conditioners remains the largest product group in terms of value
Saudi Arabia offers a tempting prospect for retailers
KEY TRENDS AND IMPACT ASSESSMENT
Strong Saudi economy creates promising prospects for DEA industry
Investment in real estate drives up sales of DEA products
Increase in disposable income raises consumer spending on DEA products
Consumers demand unique, convenient, healthy and energy efficient DEA
Consumers turn to high-end brands for small appliances
Large retailers provide recreational shopping which impacts DEA purchases
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 10 Company Shares of Large Kitchen Appliances 2002-2006
Table 11 Brand Shares of Large Kitchen Appliances 2003-2006
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and sub sector definitions
Distribution definitions
LOCAL COMPANY PROFILES - SAUDI ARABIA
ABDUL LATIF JAMEEL CO LTD - DOMESTIC ELECTRICAL APPLIANCES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Abdul Latif Jameel Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
BASIC ELECTRONIC CO LTD - DOMESTIC ELECTRICAL APPLIANCES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Basic Electronics Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Basic Electronics Co Ltd: Competitive Position 2006
BIGGEST & BEST ELECTRONICS - DOMESTIC ELECTRICAL APPLIANCES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Biggest & Best Electronics: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
IBRAHIM SHAKER CO - DOMESTIC ELECTRICAL APPLIANCES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Ibrahim Shaker Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Ibrahim Shaker Co: Competitive Position 2006
ZAMIL AIR CONDITIONERS - DOMESTIC ELECTRICAL APPLIANCES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Zamil Air Conditioners: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 28 Sales of Fridges by Format: % Breakdown 2003-2006
Table 29 Sales of Freezers by Format: % Breakdown 2003-2006
Table 30 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2006
Table 31 Company Shares of Refrigeration Appliances 2002-2006
Table 32 Brand Shares of Refrigeration Appliances 2003-2006
Table 33 Company Shares of Built-in Fridge Freezers 2002-2006
Table 34 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 35 Company Shares of Freestanding Fridges 2002-2006
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 41 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 42 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 43 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 44 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 45 Company Shares of Home Laundry Appliances 2002-2006
Table 46 Brand Shares of Home Laundry Appliances 2003-2006
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 50 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 52 Sales of Dishwashers by Subsector: Value 2001-2006
Table 53 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 54 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 55 Company Shares of Dishwashers 2002-2006
Table 56 Brand Shares of Dishwashers 2003-2006
Table 57 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 58 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 59 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 60 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 62 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 63 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 64 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 65 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 66 Sales of Range Cookers by Format: % Breakdown 2001-2006
Table 67 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 68 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 69 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 70 Company Shares of Large Cooking Appliances 2002-2006
Table 71 Brand Shares of Large Cooking Appliances 2003-2006
Table 72 Company Shares of Cookers 2002-2006
Table 73 Company Shares of Range Cookers 2002-2006
Table 74 Company Shares of Ovens 2002-2006
Table 75 Company Shares of Hobs 2002-2006
Table 76 Company Shares of Built-in Hobs 2002-2006
Table 77 Company Shares of Freestanding Hobs 2002-2006
Table 78 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 80 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 81 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Microwaves by Subsector: Volume 2001-2006
Table 83 Sales of Microwaves by Subsector: Value 2001-2006
Table 84 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 85 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 86 Company Shares of Microwaves 2002-2006
Table 87 Brand Shares of Microwaves 2003-2006
Table 88 Microwaves by Distribution Format: % Analysis 2001-2006
Table 89 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 90 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 91 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 92 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 94 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 95 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 96 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 97 Company Shares of Food Preparation Appliances 2002-2006
Table 98 Brand Shares of Food Preparation Appliances 2003-2006
Table 99 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 101 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 102 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 104 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 105 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 106 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 107 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 108 Company Shares of Small Cooking Appliances 2002-2006
Table 109 Brand Shares of Small Cooking Appliances 2003-2006
Table 110 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 112 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 113 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 118 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 119 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 125 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 126 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 127 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 128 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 129 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 130 Company Shares of Vacuum Cleaners 2002-2006
Table 131 Brand Shares of Vacuum Cleaners 2003-2006
Table 132 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 134 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 135 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Sales of Irons: 2001-2006
Table 137 Sales of Irons: % Growth 2001-2006
Table 138 Company Shares of Irons 2002-2006
Table 139 Brand Shares of Irons 2003-2006
Table 140 Forecast Sales of Irons: 2006-2011
Table 141 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 142 Sales of Personal Care Appliances: 2001-2006
Table 143 Sales of Personal Care Appliances: % Growth 2001-2006
Table 144 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 145 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 146 Company Shares of Personal Care Appliances 2002-2006
Table 147 Brand Shares of Personal Care Appliances 2003-2006
Table 148 Forecast Sales of Personal Care Appliances: 2006-2011
Table 149 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 150 Sales of Air Treatment Products: 2001-2006
Table 151 Sales of Air Treatment Products: % Growth 2001-2006
Table 152 Company Shares of Air Treatment Products 2002-2006
Table 153 Brand Shares of Air Treatment Products 2003-2006
Table 154 Forecast Sales of Air Treatment Products: 2006-2011
Table 155 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 156 Retail Sales of Heating Appliances: 2001-2006
Table 157 Retail Sales of Heating Appliances: % Growth 2001-2006
Table 158 Company Shares of Heating Appliances 2002-2006
Table 159 Brand Shares of Heating Appliances 2003-2006
Table 160 Forecast Sales of Heating Appliances: 2006-2011
Table 161 Forecast Sales of Heating Appliances: % Growth 2006-2011