Domestic Electrical Appliances in Singapore
Euromonitor International's Domestic Electrical Appliances in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 171 | Publication date: Nov 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Domestic Electrical Appliances value growth slows in 2006
Domestic electrical appliances in Singapore experienced similar volume growth in 2006 as in 2005. Replacement sales continued to be the prime driving force, especially amongst the large electrical appliances. Sales of premium large electrical appliances saw improved growth as a result of the surge in premium housing construction projects. Volume sales remained largely driven by smaller electrical appliances, with personal care appliances continuing to be at the forefront. Higher disposable incomes, lower penetration, and aggressive retail promotions led to a surge in the volume sales of personal electrical appliances. Retail also became more organised and more competitive. Unit prices dropped as companies cut costs and passed on the margins to consumers to strengthen brand equity, gain share, and fight against the increasing number of unbranded cheaper goods.
Personal care appliances and novelty products lead growth
Personal care appliances have become affordable with the launch of economic, newer models. As a result, these were more easily accepted by the grooming conscious Singaporeans and registered the highest volume growth rate amongst domestic electrical appliances in 2006 at 10%. Shorter replacement cycles, aggressive brand promotion, and increased distribution further aided this growth.
With the launch of several new products and increased retail presence, several novelty products also caught the attention of the style-conscious, trendy Singaporeans in 2006. Increased competition resulted in a drop in unit prices and sales of wine coolers, coffee machines juice extractors, smoothie makers, and air purifiers clocked impressive growth rates.
Convenience is the key driver
The number of households comprising working couples is on the rise in Singapore. With a buoyant economy, more couples are working for longer hours. Time is a commodity that is hard to find amongst these people. As a result, people’s lives are getting more stressed and they are seeking easy, convenient solutions to their daily chores. Demand for refrigerators and washers with larger capacity, dryers, personal care appliances and certain small cooking appliances increased accordingly.
Japanese players rising to take on the Koreans
Many leading Japanese companies got their act together and became more aggressive in consumer goods in Singapore in 2006. Innovative, technologically superior new product launches, cheaper sourcing, better cost efficiencies, and improved product distribution helped increase brand visibility and gain shares amongst large electrical appliances, an area dominated by Korean manufacturers. Manufacturers improved product features and designs, to lure consumers to upgrade to bigger, better models.
Niche imported brands surge
With the rise in disposable income levels, even the otherwise discerning Singaporean was willing to pay a little premium for safety, design, and good looks. As a result, several specialist niche brands have been experiencing good sales growth, both in value and volume. The niche brands focussed on increased availability and visibility in the leading specialist multiples and hypermarkets and successfully captured shares, in spite of the rise in the availability of unbranded, cheaper goods.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Domestic Electrical Appliances value growth slows in 2006
Personal care appliances and novelty products lead growth
Convenience is the key driver
Japanese players rising to take on the Koreans
Niche imported brands surge
KEY TRENDS AND DEVELOPMENTS
Strong economic growth caps a glowing year
HDB housing development lacks growth momentum
Retail, Retail, Retail! Retail fever everywhere!
Smaller-sized families
Convenience + Health : The two growth pillars
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2006
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 11 Company Shares of Large Kitchen Appliances 2002-2006
Table 12 Brand Shares of Large Kitchen Appliances 2003-2006
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
LOCAL COMPANY PROFILES - SINGAPORE
LG ELECTRONICS SINGAPORE PTE LTD - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 LG Electronics Inc: Key Facts
Summary 2 LG Electronics Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 LG Electronics Inc: Competitive Position 2006
PANASONIC ASIA PACIFIC PTE LTD - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Panasonic Asia Pacific Pte Ltd : Key Facts
Summary 5 Panasonic Asia Pacific Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Panasonic Asia Pacific Pte Ltd: Competitive Position 2006
PHILIPS ELECTRONICS SINGAPORE PTE LTD - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Philips Electronics Singapore Pte Ltd: Key Facts
Summary 8 Philips Electronics Singapore Pte Ltd : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Philips Singapore Pte Ltd: Competitive Position 2006
SAMSUNG ASIA PTE LTD - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Samsung Asia Pte Ltd: Key Facts
Summary 11 Samsung Asia Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Samsung Asia Pte Ltd: Competitive Position 2006
SINGAPORE RADIO & INDUSTRY PTE LTD - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Singapore Radio & Industry Pte Ltd: Key Facts
Summary 14 Singapore Radio & Industry Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Singapore Radio & Industry Pte Ltd: Competitive Position 2006
REFRIGERATION APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 28 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 29 Sales of Fridges by Format: % Breakdown 2003-2006
Table 30 Sales of Freezers by Format: % Breakdown 2003-2006
Table 31 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2006
Table 32 Company Shares of Refrigeration Appliances 2002-2006
Table 33 Brand Shares of Refrigeration Appliances 2003-2006
Table 34 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 35 Company Shares of Freestanding Fridges 2002-2006
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 37 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 41 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 42 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 43 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 44 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 45 Company Shares of Home Laundry Appliances 2002-2006
Table 46 Brand Shares of Home Laundry Appliances 2003-2006
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 48 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 50 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 52 Sales of Dishwashers by Subsector: Value 2001-2006
Table 53 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 54 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 55 Company Shares of Dishwashers 2002-2006
Table 56 Brand Shares of Dishwashers 2003-2006
Table 57 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 58 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 59 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 60 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 62 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 63 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 64 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 65 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 66 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 67 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 68 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 69 Company Shares of Large Cooking Appliances 2002-2006
Table 70 Brand Shares of Large Cooking Appliances 2003-2006
Table 71 Company Shares of Cookers 2002-2006
Table 72 Company Shares of Ovens 2002-2006
Table 73 Company Shares of Hobs 2002-2006
Table 74 Company Shares of Built-in Hobs 2002-2006
Table 75 Company Shares of Freestanding Hobs 2002-2006
Table 76 Company Shares of Cooker Hoods 2002-2006
Table 77 Company Shares of Built-in Cooker Hoods 2002-2006
Table 78 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 79 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 80 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 81 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 82 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Microwaves by Subsector: Volume 2001-2006
Table 84 Sales of Microwaves by Subsector: Value 2001-2006
Table 85 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 86 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 87 Company Shares of Microwaves 2002-2006
Table 88 Brand Shares of Microwaves 2003-2006
Table 89 Microwaves by Distribution Format: % Analysis 2001-2006
Table 90 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 91 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 92 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 93 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 95 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 96 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 97 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 98 Company Shares of Food Preparation Appliances 2002-2006
Table 99 Brand Shares of Food Preparation Appliances 2003-2006
Table 100 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 101 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 102 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 103 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 105 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 106 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 107 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 108 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 109 Company Shares of Small Cooking Appliances 2002-2006
Table 110 Brand Shares of Small Cooking Appliances 2003-2006
Table 111 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 112 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 113 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 114 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 119 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 120 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 121 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 125 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 126 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 127 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 128 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 129 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 130 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 131 Company Shares of Vacuum Cleaners 2002-2006
Table 132 Brand Shares of Vacuum Cleaners 2003-2006
Table 133 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 134 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 135 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 136 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 137 Sales of Irons: 2001-2006
Table 138 Sales of Irons: % Growth 2001-2006
Table 139 Company Shares of Irons 2002-2006
Table 140 Brand Shares of Irons 2003-2006
Table 141 Forecast Sales of Irons: 2006-2011
Table 142 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Sales of Personal Care Appliances: 2001-2006
Table 144 Sales of Personal Care Appliances: % Growth 2001-2006
Table 145 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 146 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 147 Company Shares of Personal Care Appliances 2002-2006
Table 148 Brand Shares of Personal Care Appliances 2003-2006
Table 149 Forecast Sales of Personal Care Appliances: 2006-2011
Table 150 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 151 Sales of Air Treatment Products: 2001-2006
Table 152 Sales of Air Treatment Products: % Growth 2001-2006
Table 153 Company Shares of Air Treatment Products 2002-2006
Table 154 Brand Shares of Air Treatment Products 2003-2006
Table 155 Forecast Sales of Air Treatment Products: 2006-2011
Table 156 Forecast Sales of Air Treatment Products: % Growth 2006-2011