Domestic Electrical Appliances in Singapore
Euromonitor International's Domestic Electrical Appliances in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 179 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Stylish Products Win Over the Younger Generation
Style and design featured strongly amongst the higher unit-priced domestic electrical appliances which performed particularly well during 2008. This was driven by the younger generation, including newly weds who like to furnish their homes with premium quality appliances. Whilst the older generations still preferred to use traditional gas hobs, young couples increasingly opted for elegant-looking vitro-ceramic and induction hobs, as well as freestanding and built-in hoods for their apartments.
Busy Consumers Demand Convenience but Hold Back During Recession
Whilst high-end kitchen furnishings performed well during 2007, high growth convenience products of 2007 which include robotic vacuum cleaners, dishwashers and others saw a fall in demand in 2008 as the global economic recession started to be felt in Singapore. Singaporeans lead busy lives, and so products able to perform or reduce the amount of daily chores are of maximum appeal, viewed as time saving appliances, but consumers slowed down their spending on this amidst the recession.
Personal Care Appliances Slow Down
Personal appearance continues to be a very important factor in Singapore, where consumers place much importance on presentation and first impressions. As such, personal care appliances, including hair styling products and battery-powered toothbrushes claiming to clean teeth more effectively than non-battery-powered brands, had been a necessity for many Singaporean households, even enjoying demand as impulse purchases between 2000-2007. However, growth in volume sales slowed down in 2008 as the economic recession started to bite. The status of these products changed from necessities to products that can be easily cut from consumers budgets. It is expected that these could be amongst the sectors which is hit hard if consumer confidence falls further.
Dwindling Sales of Room Air Conditioners
Growing awareness that room air conditioners are ecologically less friendly compared to split air conditioners meant that their demand continued to contract over the review period. In 2008, room air conditioners were the worst performing sector, further impeded by consumers becoming less attracted to their bulky sizes. It become more desirable to opt for a split air conditioner, due to the extra space gained from having a split mounted up against the wall instead of a portable room air conditioner sitting in the room. As such, room air conditioners last market share against split air conditioners, and are expected to see further decline, particularly as consumers perceive split air conditioning appliances as being more cost-saving and economical than room types.
Low End Brands Make a Stronger Mark
The emergence and growing availability of low-end brands across certain sectors has been prominent. Brands such as Akira are marketing products below the average unit prices with the strategy to penetrate the already saturated industry to gain volume share from existing players. These low-end brands are expected to continue expanding in the forecast period in 2008-2013. Hypermarkets are also introducing their own private labels which are priced much lower than the low end range which the bigger players are marketing. Such rock bottom priced products could spell danger to large players in the future as the failing economy starts affecting consumers budget, and they may resort to buying these low-end priced products as a way to keep within their financial means.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Stylish Products Win Over the Younger Generation
Busy Consumers Demand Convenience but Hold Back During Recession
Personal Care Appliances Slow Down
Dwindling Sales of Room Air Conditioners
Low End Brands Make a Stronger Mark
KEY TRENDS AND DEVELOPMENTS
Impending Economic Slow Down
Energy Consumption Growth a Cause for Concern
Heightened Health Consciousness Affects Demand for Appliances
Larger Capacity Appliances Appeal to Busy Consumers
Automation, the Future of Home Appliances
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2008
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
Table 11 Company Shares of Large Kitchen Appliances 2004-2008
Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
HAPPINESS (PTE) LTD - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Happiness (Pte) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Happiness (Pte) Ltd: Competitive Position 2008
LG ELECTRONICS SINGAPORE PTE LTD - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 LG Electronics Singapore Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 LG Electronics Singapore Pte Ltd: Competitive Position 2008
MITSUBISHI ELECTRONICS MANUFACTURING SINGAPORE - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Mitsubishi Electronics Manufacturing Singapore: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Mitsubishi Electronics Manufacturing Singapore: Competitive Position 2008
PANASONIC ASIA PACIFIC PTE LTD - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Panasonic Asia Pacific Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Panasonic Asia Pacific Pte Ltd: Competitive Position 2008
PHILIPS ELECTRONICS SINGAPORE PTE LTD - DOMESTIC ELECTRICAL APPLIANCES - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Philips Electronics Singapore Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Philips Electronics Singapore Pte Ltd: Competitive Position 2008
REFRIGERATION APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Retail Sales of Wine 2003/2008/2013
SECTOR DATA
Table 25 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
Table 27 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
Table 28 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 29 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
Table 30 Sales of Fridges by Format: % Breakdown 2004-2008
Table 31 Sales of Freezers by Format: % Breakdown 2004-2008
Table 32 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
Table 33 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
Table 34 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008
Table 35 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2008
Table 36 Company Shares of Refrigeration Appliances 2004-2008
Table 37 Brand Shares of Refrigeration Appliances 2005-2008
Table 38 Company Shares of Built-in Fridge Freezers 2004-2008
Table 39 Company Shares of Freestanding Fridge Freezers 2004-2008
Table 40 Company Shares of Freestanding Fridges 2004-2008
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
Table 42 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
Table 46 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
Table 47 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
Table 48 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
Table 49 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008
Table 51 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 52 Company Shares of Home Laundry Appliances 2004-2008
Table 53 Brand Shares of Home Laundry Appliances 2005-2008
Table 54 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
Table 55 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
Table 56 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table 57 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013
DISHWASHERS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Dishwashers by Subsector: Volume 2003-2008
Table 59 Sales of Dishwashers by Subsector: Value 2003-2008
Table 60 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 61 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table 62 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 63 Company Shares of Dishwashers 2004-2008
Table 64 Brand Shares of Dishwashers 2005-2008
Table 65 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013
Table 66 Forecast Sales of Dishwashers by Subsector: Value 2008-2013
Table 67 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013
Table 68 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013
LARGE COOKING APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
Table 70 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
Table 71 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 72 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 73 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
Table 74 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008
Table 75 Sales of Built-in Hobs by Format: % Breakdown 2003-2008
Table 76 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
Table 77 Company Shares of Large Cooking Appliances 2004-2008
Table 78 Brand Shares of Large Cooking Appliances 2005-2008
Table 79 Company Shares of Cookers 2004-2008
Table 80 Company Shares of Ovens 2004-2008
Table 81 Company Shares of Hobs 2004-2008
Table 82 Company Shares of Built-in Hobs 2004-2008
Table 83 Company Shares of Freestanding Hobs 2004-2008
Table 84 Company Shares of Cooker Hoods 2004-2008
Table 85 Company Shares of Built-in Cooker Hoods 2004-2008
Table 86 Company Shares of Freestanding Cooker Hoods 2004-2008
Table 87 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
Table 88 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 89 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 90 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013
MICROWAVES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 91 Retail Sales of Ready Made Meals 2003/2008/2013
SECTOR DATA
Table 92 Sales of Microwaves by Subsector: Volume 2003-2008
Table 93 Sales of Microwaves by Subsector: Value 2003-2008
Table 94 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table 95 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 96 Company Shares of Microwaves 2004-2008
Table 97 Brand Shares of Microwaves 2005-2008
Table 98 Microwaves by Distribution Format: % Analysis 2003-2008
Table 99 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
Table 100 Forecast Sales of Microwaves by Subsector: Value 2008-2013
Table 101 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
Table 102 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013
FOOD PREPARATION APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
Table 104 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
Table 105 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 106 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
Table 107 Company Shares of Food Preparation Appliances 2004-2008
Table 108 Brand Shares of Food Preparation Appliances 2005-2008
Table 109 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
Table 110 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
Table 111 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 112 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013
SMALL COOKING APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 113 Retail Sales of Coffee 2003/2008/2013
Table 114 % Share of Coffee Pods 2006-2008
SECTOR DATA
Table 115 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
Table 116 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
Table 117 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 118 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 119 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
Table 120 Company Shares of Small Cooking Appliances 2004-2008
Table 121 Brand Shares of Small Cooking Appliances 2005-2008
Table 122 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
Table 123 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
Table 124 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 125 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING) IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 126 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
Table 127 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
Table 128 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 129 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
Table 130 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 131 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 132 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 133 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
Table 134 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 135 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
Table 137 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
Table 138 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
Table 139 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
Table 140 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
Table 141 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
Table 142 Company Shares of Vacuum Cleaners 2004-2008
Table 143 Brand Shares of Vacuum Cleaners 2005-2008
Table 144 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table 145 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table 146 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
Table 147 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013
IRONS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 148 Sales of Irons: 2003-2008
Table 149 Sales of Irons: % Growth 2003-2008
Table 150 Unit Sales of Irons by Format: % Breakdown 2004-2008
Table 151 Company Shares of Irons 2004-2008
Table 152 Brand Shares of Irons 2005-2008
Table 153 Forecast Sales of Irons: 2008-2013
Table 154 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 155 Sales of Personal Care Appliances: 2003-2008
Table 156 Sales of Personal Care Appliances: % Growth 2003-2008
Table 157 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 158 Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 159 Company Shares of Personal Care Appliances 2004-2008
Table 160 Brand Shares of Personal Care Appliances 2005-2008
Table 161 Forecast Sales of Personal Care Appliances: 2008-2013
Table 162 Forecast Sales of Personal Care Appliances: % Growth 2008-2013
AIR TREATMENT PRODUCTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 163 Sales of Air Treatment Products: 2003-2008
Table 164 Sales of Air Treatment Products: % Growth 2003-2008
Table 165 Company Shares of Air Treatment Products 2004-2008
Table 166 Brand Shares of Air Treatment Products 2005-2008
Table 167 Forecast Sales of Air Treatment Products: 2008-2013
Table 168 Forecast Sales of Air Treatment Products: % Growth 2008-2013
HEATING APPLIANCES IN SINGAPORE
OVERVIEW