Domestic Electrical Appliances in Spain
Euromonitor International's Domestic Electrical Appliances in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 196 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
2007 sees dark clouds looming over the economy
One of the main driving forces behind the good performance of the Spanish economy over the review period was the booming construction industry. In 2007, increased interest rates and oversupply contributed to the deceleration of new housing construction and therefore the general economic slowdown.
Dark and looming clouds in the economy and the growing cost of mortgages have begun to impact Spanish disposable income and individuals are postponing the purchase of new electrical appliances. In terms of volume sales, the domestic electrical appliances market increased by a mere 2% and large kitchen appliances saw a marginal decline in 2007.
Construction damaging sales of large kitchen appliances
Large cooking appliances sales are being impacted by the deceleration of the property and construction sectors, which had previously been the engine for growth. The tightening of controls regarding loan and mortgage applications (caused by the subprime crisis), spiralling property prices alongside uncertainty about the future value of property, caused a sudden deceleration of the property market, with knock-on effects for the domestic electrical appliances market.
Built-in appliances: design and integrated decoration
Homes are increasingly becoming status symbols in Spain and thus design and home decoration are gaining importance among Spaniards. In line with this trend, kitchens are regarded as an integral space in which large kitchen appliances have to be integrated with the rest of the kitchen furniture and decoration. The built-in large kitchen appliances (LKAs) segment, which is still small compared to countries such as Germany, is expected to gain share in the forecast period. However, the Spanish construction slowdown could postpone the widely expected boom in the sales of built-in appliances.
Image counts
The personal care segment saw the fastest growth among small electric appliances, reflecting the increasing preoccupation with aesthetics among Spaniards. The increasing interest in the category among major manufacturers such as Philips Electrónica de Consumo SA has been a key factor to explain this growth. At the same time, heating appliances saw the worst performance, partly due to the recent mild winters and to the massive introduction of air conditioning systems that include heating options.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
2007 sees dark clouds looming over the economy
Construction damaging sales of large kitchen appliances
Built-in appliances: design and integrated decoration
Image counts
KEY TRENDS AND DEVELOPMENTS
Macroeconomics set the pace of the DEA market
New consumer groups targeted
Integrated kitchens: design and functionality
Market polarisation becomes more pronounced
MARKET INDICATORS
Table 1 Household Ownership of Durable Goods 2007
Table 2 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2002-2007
Table 3 Replacement Cycles of Domestic Electrical Appliances by Sector 2007
MARKET DATA
Table 4 Sales of Domestic Electrical Appliances by Sector: Volume 2002-2007
Table 5 Sales of Domestic Electrical Appliances by Sector: Value 2002-2007
Table 6 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2002-2007
Table 7 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2002-2007
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2002-2007
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2002-2007
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2002-2007
Table 11 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2002-2007
Table 12 Company Shares of Large Kitchen Appliances 2003-2007
Table 13 Brand Shares of Large Kitchen Appliances 2004-2007
Table 14 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 15 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 16 Large Kitchen Appliances by Distribution Format: % Breakdown 2002-2007
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2007-2012
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2007-2012
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2007-2012
Table 20 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2007-2012
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2007-2012
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2007-2012
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 24 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
CATA ELECTRODOMéSTICOS SL - DOMESTIC ELECTRICAL APPLIANCES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cata Electrodomésticos SL: Key Facts
Summary 3 Cata Electrodomésticos SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ELECTRODOMéSTICOS SOLAC SA - DOMESTIC ELECTRICAL APPLIANCES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Electrodomésticos Solac SA: Key Facts
Summary 5 Electrodomésticos Solac SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ELECTRODOMéSTICOS TAURUS SL - DOMESTIC ELECTRICAL APPLIANCES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Electrodomésticos Taurus SL: Key Facts
Summary 7 Electrodomésticos Taurus SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
FAGOR ELECTRODOMéSTICOS, S COOP - DOMESTIC ELECTRICAL APPLIANCES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Fagor Electrodomésticos, S Coop: Key Facts
Summary 9 Fagor Electrodomésticos, S Coop: Operational Indicators
PRODUCTION
COMPETITIVE POSITIONING
TEKA INDUSTRIAL SA - DOMESTIC ELECTRICAL APPLIANCES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Teka Industrial SA: Key Facts
Summary 11 Teka Industrial SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Retail Sales of Wine 2007-2012
Table 26 Sales of Chilled Food v Frozen Food 2002-2012
Table 27 Sales of Fresh Food 2002-2012
SECTOR DATA
Table 28 Sales of Refrigeration Appliances by Subsector: Volume 2002-2007
Table 29 Sales of Refrigeration Appliances by Subsector: Value 2002-2007
Table 30 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2002-2007
Table 31 Sales of Refrigeration Appliances by Subsector: % Value Growth 2002-2007
Table 32 Sales of Fridge Freezers by Format: % Breakdown 2003-2007
Table 33 Sales of Fridges by Format: % Breakdown 2003-2007
Table 34 Sales of Freezers by Format: % Breakdown 2003-2007
Table 35 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2003-2007
Table 36 Sales of Fridges by Volume Capacity: % Breakdown 2003-2007
Table 37 Sales of Freezers by Volume Capacity: % Breakdown 2003-2007
Table 38 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2007
Table 39 Company Shares of Refrigeration Appliances 2003-2007
Table 40 Brand Shares of Refrigeration Appliances 2004-2007
Table 41 Company Shares of Built-in Fridge Freezers 2003-2007
Table 42 Company Shares of Freestanding Fridge Freezers 2003-2007
Table 43 Company Shares of Built-in Fridges 2003-2007
Table 44 Company Shares of Freestanding Fridges 2003-2007
Table 45 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2007-2012
Table 46 Forecast Sales of Refrigeration Appliances by Subsector: Value 2007-2012
Table 47 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2007-2012
Table 48 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2007-2012
HOME LAUNDRY APPLIANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 49 Retail Units by Static/Frost-free: % Split 2002/2007
SECTOR DATA
Table 50 Sales of Home Laundry Appliances by Subsector: Volume 2002-2007
Table 51 Sales of Home Laundry Appliances by Subsector: Value 2002-2007
Table 52 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2002-2007
Table 53 Sales of Home Laundry Appliances by Subsector: % Value Growth 2002-2007
Table 54 Sales of Automatic Washing Machines by Format: % Breakdown 2002-2007
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2007
Table 56 Sales of AutomaticTumble Dryers by Format: % Breakdown 2003-2007
Table 57 Company Shares of Home Laundry Appliances 2003-2007
Table 58 Brand Shares of Home Laundry Appliances 2004-2007
Table 59 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2007-2012
Table 60 Forecast Sales of Home Laundry Appliances by Subsector: Value 2007-2012
Table 61 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2007-2012
Table 62 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2007-2012
DISHWASHERS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Dishwashers by Subsector: Volume 2002-2007
Table 64 Sales of Dishwashers by Subsector: Value 2002-2007
Table 65 Sales of Dishwashers by Subsector: % Volume Growth 2002-2007
Table 66 Sales of Dishwashers by Subsector: % Value Growth 2002-2007
Table 67 Sales of Dishwashers by Format: % Breakdown 2003-2007
Table 68 Company Shares of Dishwashers 2003-2007
Table 69 Brand Shares of Dishwashers 2004-2007
Table 70 Forecast Sales of Dishwashers by Subsector: Volume 2007-2012
Table 71 Forecast Sales of Dishwashers by Subsector: Value 2007-2012
Table 72 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2007-2012
Table 73 Forecast Sales of Dishwashers by Subsector: % Value Growth 2007-2012
LARGE COOKING APPLIANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 74 Retail Units of Built-in Dishwashers: % Split 2002/2007
SECTOR DATA
Table 75 Sales of Large Cooking Appliances by Subsector: Volume 2002-2007
Table 76 Sales of Large Cooking Appliances by Subsector: Value 2002-2007
Table 77 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 78 Sales of Large Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 79 Sales of Cookers by Gas/Electric: % Breakdown 2002-2007
Table 80 Sales of Range Cookers by Format: % Breakdown 2002-2007
Table 81 Sales of Ovens by Standard/Multifunctional: % Breakdown 2002-2007
Table 82 Sales of Built-in Hobs by Format: % Breakdown 2002-2007
Table 83 Sales of Freestanding Hobs by Format: % Breakdown 2002-2007
Table 84 Company Shares of Large Cooking Appliances 2003-2007
Table 85 Brand Shares of Large Cooking Appliances 2004-2007
Table 86 Company Shares of Cookers 2003-2007
Table 87 Company Shares of Range Cookers 2003-2007
Table 88 Company Shares of Ovens 2003-2007
Table 89 Company Shares of Hobs 2003-2007
Table 90 Company Shares of Built-in Hobs 2003-2007
Table 91 Company Shares of Freestanding Hobs 2003-2007
Table 92 Company Shares of Cooker Hoods 2003-2007
Table 93 Company Shares of Built-in Cooker Hoods 2003-2007
Table 94 Company Shares of Freestanding Cooker Hoods 2003-2007
Table 95 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2007-2012
Table 96 Forecast Sales of Large Cooking Appliances by Subsector: Value 2007-2012
Table 97 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 98 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2007-2012
MICROWAVES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 99 Retail Sales of Ready Made Meals
Table 100 Retail Units of Ovens by Format: % Split 2002/2007
Table 101 Retail Units of Microwaves: % Split 2002/2007
Table 102 Sales of Microwaves by Subsector: Volume 2002-2007
Table 103 Sales of Microwaves by Subsector: Value 2002-2007
Table 104 Sales of Microwaves by Subsector: % Volume Growth 2002-2007
Table 105 Sales of Microwaves by Subsector: % Value Growth 2002-2007
Table 106 Company Shares of Microwaves 2003-2007
Table 107 Brand Shares of Microwaves 2004-2007
Table 108 Microwaves by Distribution Format: % Analysis 2002-2007
Table 109 Forecast Sales of Microwaves by Subsector: Volume 2007-2012
Table 110 Forecast Sales of Microwaves by Subsector: Value 2007-2012
Table 111 Forecast Sales of Microwaves by Subsector: % Volume Growth 2007-2012
Table 112 Forecast Sales of Microwaves by Subsector: % Value Growth 2007-2012
FOOD PREPARATION APPLIANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Sales of Food Preparation Appliances by Subsector: Volume 2002-2007
Table 114 Sales of Food Preparation Appliances by Subsector: Value 2002-2007
Table 115 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2002-2007
Table 116 Sales of Food Preparation Appliances by Subsector: % Value Growth 2002-2007
Table 117 Company Shares of Food Preparation Appliances 2003-2007
Table 118 Brand Shares of Food Preparation Appliances 2004-2007
Table 119 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2007-2012
Table 120 Forecast Sales of Food Preparation Appliances by Subsector: Value 2007-2012
Table 121 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2007-2012
Table 122 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2007-2012
SMALL COOKING APPLIANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 123 Retail Sales of Coffee 2002-2012
Table 124 Share of Coffee Pods % Breakdown 2004-2007
SECTOR DATA
Table 125 Sales of Small Cooking Appliances by Subsector: Volume 2002-2007
Table 126 Sales of Small Cooking Appliances by Subsector: Value 2002-2007
Table 127 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 128 Sales of Small Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 129 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2007
Table 130 Company Shares of Small Cooking Appliances 2003-2007
Table 131 Brand Shares of Small Cooking Appliances 2004-2007
Table 132 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2007-2012
Table 133 Forecast Sales of Small Cooking Appliances by Subsector: Value 2007-2012
Table 134 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 135 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2007-2012
SMALL KITCHEN APPLIANCES (NON-COOKING) IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2002-2007
Table 137 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2002-2007
Table 138 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2002-2007
Table 139 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2002-2007
Table 140 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 141 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 142 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2007-2012
Table 143 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2007-2012
Table 144 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2007-2012
Table 145 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2007-2012
VACUUM CLEANERS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 146 Sales of Vacuum Cleaners by Subsector: Volume 2002-2007
Table 147 Sales of Vacuum Cleaners by Subsector: Value 2002-2007
Table 148 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2002-2007
Table 149 Sales of Vacuum Cleaners by Subsector: % Value Growth 2002-2007
Table 150 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2007
Table 151 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2007
Table 152 Company Shares of Vacuum Cleaners 2003-2007
Table 153 Brand Shares of Vacuum Cleaners 2004-2007
Table 154 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2007-2012
Table 155 Forecast Sales of Vacuum Cleaners by Subsector: Value 2007-2012
Table 156 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2007-2012
Table 157 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2007-2012
IRONS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 158 Sales of Irons: 2002-2007
Table 159 Sales of Irons: % Growth 2002-2007
Table 160 Unit Sales of Irons by Format: % Breakdown 2003-2007
Table 161 Company Shares of Irons 2003-2007
Table 162 Brand Shares of Irons 2004-2007
Table 163 Forecast Sales of Irons: 2007-2012
Table 164 Forecast Sales of Irons: % Growth 2007-2012
PERSONAL CARE APPLIANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 165 Retail Units of Body Shavers: % Features 2002/2007
SECTOR DATA
Table 166 Sales of Personal Care Appliances: 2002-2007
Table 167 Sales of Personal Care Appliances: % Growth 2002-2007
Table 168 Sales of Hair Care Appliances by Format: % Breakdown 2002-2007
Table 169 Sales of Body Shavers by Type: % Breakdown 2002-2007
Table 170 Company Shares of Personal Care Appliances 2003-2007
Table 171 Brand Shares of Personal Care Appliances 2004-2007
Table 172 Forecast Sales of Personal Care Appliances: 2007-2012
Table 173 Forecast Sales of Personal Care Appliances: % Growth 2007-2012
AIR TREATMENT PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 174 Sales of Air Treatment Products: 2002-2007
Table 175 Sales of Air Treatment Products: % Growth 2002-2007
Table 176 Company Shares of Air Treatment Products 2003-2007
Table 177 Brand Shares of Air Treatment Products 2004-2007
Table 178 Forecast Sales of Air Treatment Products: 2007-2012
Table 179 Forecast Sales of Air Treatment Products: % Growth 2007-2012
HEATING APPLIANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 180 Retail Sales of Heating Appliances: 2002-2007
Table 181 Retail Sales of Heating Appliances: % Growth 2002-2007
Table 182 Company Shares of Heating Appliances 2003-2007
Table 183 Brand Shares of Heating Appliances 2004-2007
Table 184 Forecast Sales of Heating Appliances: 2007-2012
Table 185 Forecast Sales of Heating Appliances: % Growth 2007-2012