Domestic Electrical Appliances in Vietnam
Euromonitor International's Domestic Electrical Appliances in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 154 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Domestic Electrical Appliances Market Still Has a Lot of Potential in Vietnam
Many durable appliances, such as fridge freezers, freezers, hair care appliances, air conditioners, vacuum cleaners or dishwashers, still had very low household penetration rates in 2006. What is obvious here is that these figures are very likely to rise in the years ahead as demand will increase not only in terms of needs but also in terms of comfort and convenience. As the economy strengthens, household budgets may have a little bit left over and people will then look to make life easier by purchasing modern domestic electrical appliances to help them with the housework against a backdrop of life becoming busier and more stressful.
International Integration Can Lead to a More Competitive Environment
Becoming the 150th official member of the World Trade Organisation (WTO) in November 2006 was a big event for Vietnam. The market in Vietnam has been very open, offering great potential, since the moment Vietnam became a member of the WTO. This event offered Vietnam a chance to expand relations with other countries in the region and the rest of the world. This means that consumers should benefit from a wider range of products, including domestic electrical appliances, with higher quality and at cheaper prices. However, manufacturers and suppliers are also facing more threats and challenges. New technologies, innovation and sensitivity to consumer needs are all needed to help a company remain competitive.
Expansion by Merging is a Way to Compete in the New Open Environment
There are three possible forms of mergers – horizontal mergers, vertical mergers and diversification. Vertical mergers seem to be the most popular format, as this shows a combination of two companies participating in different stages of the same industry, which is a kind of specialisation. In Vietnam, Goldsun is an example of this merging format between two companies in the kitchenware business – one of which is in charge of manufacturing and the other responsible for distribution.
Lack of Advertising for Domestic Electrical Appliances in Vietnam
Unlike food, drinks, OTC products or television sets, domestic electrical appliances are rarely advertised in media like television or newspapers. Only three major domestic electrical appliances – refrigeration appliances, washing machines and air conditioners – sometimes appear on television or in the advertising and marketing columns of newspapers. With regard to websites, advertising windows for domestic electrical appliances are seldom seen in Vietnamese electronic newspapers. Consumers can seek information on companies' websites, but going to showrooms or specialist retailers for more details is still the best and most popular way. However, this happens only when people actually need the product. Producers should also create demand by advertising.
Japanese and Korean Brands Popular With Vietnamese Consumers
Local consumers have long been aware of the quality of Japanese electronic appliances, such as cassettes and cameras, with Japanese cooking appliances, especially rice cookers, also having becoming popular over time. Today, apart from rice cookers, people also opt for gas stoves and electrical hoods from Japanese players. However, Korean products have also become popular, as many people like Korean movies. In almost every household there are major electrical appliances, such as refrigeration appliances and washing machines, from well-known brands like Hitachi, Samsung, LG and Sanyo.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Domestic Electrical Appliances Market Still Has a Lot of Potential in Vietnam
International Integration Can Lead to a More Competitive Environment
Expansion by Merging is a Way to Compete in the New Open Environment
Lack of Advertising for Domestic Electrical Appliances in Vietnam
Japanese and Korean Brands Popular With Vietnamese Consumers
KEY TRENDS AND DEVELOPMENTS
Increasing Numbers of Vietnamese People Living in Apartment Buildings
Electricity Supply Influences Appliance Sales
Life Has Become Busier but Easier with the Help of Fast and Efficient Appliances
Induction and Touch Techniques are Becoming the Technologies of the Future
Vietnam's Hot Summer in 2007 May Benefit Some Manufacturers
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 10 Company Shares of Large Kitchen Appliances 2002-2006
Table 11 Brand Shares of Large Kitchen Appliances 2003-2006
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and Subsector Definitions
Distribution Definitions
Units of Measurement
LOCAL COMPANY PROFILES - VIETNAM
GOLDSUN JOINT STOCK CO - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Goldsun Joint Stock Company: Key Facts
Summary 2 Goldsun Joint Stock Company: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LG ELECTRONICS VIETNAM - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 LG Electronics Vietnam: Key Facts
Summary 4 LG Electronics Vietnam: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 LG Electronics Vietnam: Competitive Position 2006
SAMSUNG VINA - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Samsung Vina Company Limited: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SANYO HOME APPLIANCES ASEAN CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Sanyo Home Appliances Asean Co Ltd: Key Facts
Summary 8 Sanyo Home Appliances Asean Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Sanyo Home Appliances Asean Co Ltd: Competitive Position 2006
TOSHIBA CONSUMER PRODUCT VIETNAM CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Toshiba Consumer Product Vietnam Co Ltd: Key Facts
Summary 11 Toshiba Consumer Product Vietnam Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Toshiba Consumer Product Vietnam Co Ltd: Competitive Position 2006
REFRIGERATION APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 28 Sales of Fridges by Format: % Breakdown 2003-2006
Table 29 Company Shares of Refrigeration Appliances 2002-2006
Table 30 Brand Shares of Refrigeration Appliances 2003-2006
Table 31 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 32 Company Shares of Freestanding Fridges 2002-2006
Table 33 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 34 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 35 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 38 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 39 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 40 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 41 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 42 Company Shares of Home Laundry Appliances 2002-2006
Table 43 Brand Shares of Home Laundry Appliances 2003-2006
Table 44 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 45 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 46 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
LARGE COOKING APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 49 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 50 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 51 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 52 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 53 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 54 Company Shares of Large Cooking Appliances 2002-2006
Table 55 Brand Shares of Large Cooking Appliances 2003-2006
Table 56 Company Shares of Cookers 2002-2006
Table 57 Company Shares of Hobs 2002-2006
Table 58 Company Shares of Freestanding Hobs 2002-2006
Table 59 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 60 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 61 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 62 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Microwaves by Subsector: Volume 2001-2006
Table 64 Sales of Microwaves by Subsector: Value 2001-2006
Table 65 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 66 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 67 Company Shares of Microwaves 2002-2006
Table 68 Brand Shares of Microwaves 2003-2006
Table 69 Microwaves by Distribution Format: % Analysis 2001-2006
Table 70 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 71 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 72 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 73 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 75 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 76 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 77 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 78 Company Shares of Food Preparation Appliances 2002-2006
Table 79 Brand Shares of Food Preparation Appliances 2003-2006
Table 80 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 81 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 82 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 83 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 85 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 86 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 87 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 88 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 89 Company Shares of Small Cooking Appliances 2002-2006
Table 90 Brand Shares of Small Cooking Appliances 2003-2006
Table 91 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 92 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 93 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 94 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 96 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 97 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 98 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 99 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 100 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 101 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 102 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 103 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 104 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 106 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 107 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 108 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 109 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 110 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 111 Company Shares of Vacuum Cleaners 2002-2006
Table 112 Brand Shares of Vacuum Cleaners 2003-2006
Table 113 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 114 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 115 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 116 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Irons: 2001-2006
Table 118 Sales of Irons: % Growth 2001-2006
Table 119 Company Shares of Irons 2002-2006
Table 120 Brand Shares of Irons 2003-2006
Table 121 Forecast Sales of Irons: 2006-2011
Table 122 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Personal Care Appliances: 2001-2006
Table 124 Sales of Personal Care Appliances: % Growth 2001-2006
Table 125 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 126 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 127 Company Shares of Personal Care Appliances 2002-2006
Table 128 Brand Shares of Personal Care Appliances 2003-2006
Table 129 Forecast Sales of Personal Care Appliances: 2006-2011
Table 130 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Sales of Air Treatment Products: 2001-2006
Table 132 Sales of Air Treatment Products: % Growth 2001-2006
Table 133 Company Shares of Air Treatment Products 2002-2006
Table 134 Brand Shares of Air Treatment Products 2003-2006
Table 135 Forecast Sales of Air Treatment Products: 2006-2011
Table 136 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 137 Retail Sales of Heating Appliances: 2001-2006
Table 138 Retail Sales of Heating Appliances: % Growth 2001-2006
Table 139 Company Shares of Heating Appliances 2002-2006
Table 140 Brand Shares of Heating Appliances 2003-2006
Table 141 Forecast Sales of Heating Appliances: 2006-2011
Table 142 Forecast Sales of Heating Appliances: % Growth 2006-2011