Domestic Electrical Appliances in Vietnam
Euromonitor International's Domestic Electrical Appliances in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 163 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
WTO Membership had a Positive Effect on Electrical Appliance Sales
After becoming the 150th official member of WTO in November 2006, Vietnam has developed with a higher growth rate than ever before. However, this was accompanied by an even higher inflation rate than the GDP growth rate and incomes did not rise to match. This will be a major problem for the Vietnamese economy if not corrected.
The price of most goods increased quickly except for electrical appliances. As a result Vietnamese consumers have bought more electrical appliances than ever before and this made 2007 an eventful year for the Vietnam domestic electrical appliances market.
Foreign Corporations expand their Business Operations in Vietnam
Many foreign corporations expanded their business operations in Vietnam during 2007. There are three ways that these foreign corporation use to expand their business operation in Vietnam. Corporations establish new manufacturing plants in Vietnam to take advantage of the lower costs of production. Corporations can also cooperate with a Vietnamese company, who will help them distribute their products in Vietnam. Finally, corporations can just set up a target share to reach in the forecast period and export this level of goods to Vietnam.
Imitation goods from China spread all over Vietnam
The Vietnamese domestic electrical appliances market imports many imitation or fake goods from China in all of the product lines. The main reason for this phenomenon is the difference between the price and quality of Chinese goods and Japanese/Western products. Some sellers buy Chinese products with a low price, put on it a popular Japanese brand name, and then sell it with a much higher price but below that of the real goods and make a higher profit. This practice caused Japanese brands to lose sales in the preview period.
Vietnamese Products are considered low Quality
Vietnamese consumers are attracted to foreign brands, especially Japanese and Korean products rather than Vietnamese brands. The main reason is that most consumers think that products produced in Vietnam have a lower quality compared with these foreign products. This phenomenon also explains why Vietnamese producers always choose a foreign name for their brand rather than a Vietnamese name. A Vietnamese brand with a foreign name may be very popular but not many consumers will realise it is in fact a Vietnamese brand.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
WTO Membership had a Positive Effect on Electrical Appliance Sales
Foreign Corporations expand their Business Operations in Vietnam
Imitation goods from China spread all over Vietnam
Vietnamese Products are considered low Quality
KEY TRENDS AND DEVELOPMENTS
Vietnam Domestic Appliances fall in Price
Vietnamese Consumer’s Attention shifts to Quality Products
The Kitchen becomes the Heart of the House
Power Shortages could lead to a Trend for Power Saving Products
New Retailers
MARKET INDICATORS
Table 1 Household Ownership of Durable Goods 2007
Table 2 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2002-2007
Table 3 Replacement Cycles of Domestic Electrical Appliances by Sector 2007
MARKET DATA
Table 4 Sales of Domestic Electrical Appliances by Sector: Volume 2002-2007
Table 5 Sales of Domestic Electrical Appliances by Sector: Value 2002-2007
Table 6 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2002-2007
Table 7 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2002-2007
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2002-2007
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2002-2007
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2002-2007
Table 11 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2002-2007
Table 12 Company Shares of Large Kitchen Appliances 2003-2007
Table 13 Brand Shares of Large Kitchen Appliances 2004-2007
Table 14 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 15 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 16 Large Kitchen Appliances by Distribution Format: % Breakdown 2002-2007
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2007-2012
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2007-2012
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2007-2012
Table 20 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2007-2012
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2007-2012
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2007-2012
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 24 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
LG ELECTRONICS VIETNAM - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 LG Electronics Vietnam: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MATSUSHITA HOME APPLIANCES CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Matsushita Home Appliances Co Ltd: Key Facts
Summary 4 Matsushita Home Appliances Co Ltd: Operational Indicators (Millions of Yen)
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
PHU THAI GROUP - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Phu Thai Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SAMSUNG VINA - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Samsung VINA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SANYO HOME APPLIANCES ASEAN CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Sanyo Home Appliances Asean Co Ltd: Key Facts
Summary 8 Sanyo Home Appliances Asean Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 25 Retail Sales of Wine 2002-2012
Table 26 Sales of Chilled Food v Frozen Food 2002-2012
Table 27 Sales of Fresh Food 2002-2012
Table 28 Sales of Refrigeration Appliances by Subsector: Volume 2002-2007
Table 29 Sales of Refrigeration Appliances by Subsector: Value 2002-2007
Table 30 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2002-2007
Table 31 Sales of Refrigeration Appliances by Subsector: % Value Growth 2002-2007
Table 32 Sales of Fridge Freezers by Format: % Breakdown 2003-2007
Table 33 Sales of Fridges by Format: % Breakdown 2003-2007
Table 34 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2003-2007
Table 35 Sales of Fridges by Volume Capacity: % Breakdown 2003-2007
Table 36 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2007
Table 37 Company Shares of Refrigeration Appliances 2003-2007
Table 38 Brand Shares of Refrigeration Appliances 2004-2007
Table 39 Company Shares of Freestanding Fridge Freezers 2003-2007
Table 40 Company Shares of Freestanding Fridges 2003-2007
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2007-2012
Table 42 Forecast Sales of Refrigeration Appliances by Subsector: Value 2007-2012
Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2007-2012
Table 44 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2007-2012
HOME LAUNDRY APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Home Laundry Appliances by Subsector: Volume 2002-2007
Table 46 Sales of Home Laundry Appliances by Subsector: Value 2002-2007
Table 47 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2002-2007
Table 48 Sales of Home Laundry Appliances by Subsector: % Value Growth 2002-2007
Table 49 Sales of Automatic Washing Machines by Format: % Breakdown 2002-2007
Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2007
Table 51 Company Shares of Home Laundry Appliances 2003-2007
Table 52 Brand Shares of Home Laundry Appliances 2004-2007
Table 53 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2007-2012
Table 54 Forecast Sales of Home Laundry Appliances by Subsector: Value 2007-2012
Table 55 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2007-2012
Table 56 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2007-2012
DISHWASHERS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
LARGE COOKING APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Large Cooking Appliances by Subsector: Volume 2002-2007
Table 58 Sales of Large Cooking Appliances by Subsector: Value 2002-2007
Table 59 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 60 Sales of Large Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 61 Sales of Cookers by Gas/Electric: % Breakdown 2002-2007
Table 62 Sales of Freestanding Hobs by Format: % Breakdown 2002-2007
Table 63 Company Shares of Large Cooking Appliances 2003-2007
Table 64 Brand Shares of Large Cooking Appliances 2004-2007
Table 65 Company Shares of Cookers 2003-2007
Table 66 Company Shares of Hobs 2003-2007
Table 67 Company Shares of Freestanding Hobs 2003-2007
Table 68 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2007-2012
Table 69 Forecast Sales of Large Cooking Appliances by Subsector: Value 2007-2012
Table 70 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 71 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2007-2012
MICROWAVES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Retail Sales of Ready Made Meals 2002-2012
Table 73 Sales of Microwaves by Subsector: Volume 2002-2007
Table 74 Sales of Microwaves by Subsector: Value 2002-2007
Table 75 Sales of Microwaves by Subsector: % Volume Growth 2002-2007
Table 76 Sales of Microwaves by Subsector: % Value Growth 2002-2007
Table 77 Company Shares of Microwaves 2003-2007
Table 78 Brand Shares of Microwaves 2004-2007
Table 79 Microwaves by Distribution Format: % Analysis 2002-2007
Table 80 Forecast Sales of Microwaves by Subsector: Volume 2007-2012
Table 81 Forecast Sales of Microwaves by Subsector: Value 2007-2012
Table 82 Forecast Sales of Microwaves by Subsector: % Volume Growth 2007-2012
Table 83 Forecast Sales of Microwaves by Subsector: % Value Growth 2007-2012
FOOD PREPARATION APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Sales of Food Preparation Appliances by Subsector: Volume 2002-2007
Table 85 Sales of Food Preparation Appliances by Subsector: Value 2002-2007
Table 86 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2002-2007
Table 87 Sales of Food Preparation Appliances by Subsector: % Value Growth 2002-2007
Table 88 Company Shares of Food Preparation Appliances 2003-2007
Table 89 Brand Shares of Food Preparation Appliances 2004-2007
Table 90 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2007-2012
Table 91 Forecast Sales of Food Preparation Appliances by Subsector: Value 2007-2012
Table 92 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2007-2012
Table 93 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2007-2012
SMALL COOKING APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Retail Sales of Coffee 2002-2012
Table 95 Share of Coffee Pods % Breakdown 2004-2007
Table 96 Sales of Small Cooking Appliances by Subsector: Volume 2002-2007
Table 97 Sales of Small Cooking Appliances by Subsector: Value 2002-2007
Table 98 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 99 Sales of Small Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 100 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2007
Table 101 Company Shares of Small Cooking Appliances 2003-2007
Table 102 Brand Shares of Small Cooking Appliances 2004-2007
Table 103 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2007-2012
Table 104 Forecast Sales of Small Cooking Appliances by Subsector: Value 2007-2012
Table 105 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 106 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2007-2012
SMALL KITCHEN APPLIANCES (NON-COOKING) IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2002-2007
Table 108 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2002-2007
Table 109 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2002-2007
Table 110 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2002-2007
Table 111 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 112 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 113 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2007-2012
Table 114 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2007-2012
Table 115 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2007-2012
Table 116 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2007-2012
VACUUM CLEANERS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Vacuum Cleaners by Subsector: Volume 2002-2007
Table 118 Sales of Vacuum Cleaners by Subsector: Value 2002-2007
Table 119 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2002-2007
Table 120 Sales of Vacuum Cleaners by Subsector: % Value Growth 2002-2007
Table 121 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2007
Table 122 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2007
Table 123 Company Shares of Vacuum Cleaners 2003-2007
Table 124 Brand Shares of Vacuum Cleaners 2004-2007
Table 125 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2007-2012
Table 126 Forecast Sales of Vacuum Cleaners by Subsector: Value 2007-2012
Table 127 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2007-2012
Table 128 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2007-2012
IRONS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 Sales of Irons: 2002-2007
Table 130 Sales of Irons: % Growth 2002-2007
Table 131 Unit Sales of Irons by Format: % Breakdown 2003-2007
Table 132 Company Shares of Irons 2003-2007
Table 133 Brand Shares of Irons 2004-2007
Table 134 Forecast Sales of Irons: 2007-2012
Table 135 Forecast Sales of Irons: % Growth 2007-2012
PERSONAL CARE APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Sales of Personal Care Appliances: 2002-2007
Table 137 Sales of Personal Care Appliances: % Growth 2002-2007
Table 138 Sales of Hair Care Appliances by Format: % Breakdown 2002-2007
Table 139 Sales of Body Shavers by Type: % Breakdown 2002-2007
Table 140 Company Shares of Personal Care Appliances 2003-2007
Table 141 Brand Shares of Personal Care Appliances 2004-2007
Table 142 Forecast Sales of Personal Care Appliances: 2007-2012
Table 143 Forecast Sales of Personal Care Appliances: % Growth 2007-2012
AIR TREATMENT PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 144 Sales of Air Treatment Products: 2002-2007
Table 145 Sales of Air Treatment Products: % Growth 2002-2007
Table 146 Company Shares of Air Treatment Products 2003-2007
Table 147 Brand Shares of Air Treatment Products 2004-2007
Table 148 Forecast Sales of Air Treatment Products: 2007-2012
Table 149 Forecast Sales of Air Treatment Products: % Growth 2007-2012
HEATING APPLIANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 150 Retail Sales of Heating Appliances: 2002-2007
Table 151 Retail Sales of Heating Appliances: % Growth 2002-2007
Table 152 Company Shares of Heating Appliances 2003-2007
Table 153 Brand Shares of Heating Appliances 2004-2007
Table 154 Forecast Sales of Heating Appliances: 2007-2012
Table 155 Forecast Sales of Heating Appliances: % Growth 2007-2012