Domestic Electrical Appliances in the Philippines
Euromonitor International's Domestic Electrical Appliances in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 167 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Intense Competition Results in Falling Average Prices
Volume increases generally outpaced value rises in almost all categories, indicating a general trend towards falling prices. Intense competition drove major players to engage in price wars that only served to enhance affordability and accessibility of domestic electrical appliances to the broader mass market. Heavy discounts, attractive instalment terms and zero-interest rate credit card purchases all contributed to underscore the healthy volume growth, at the expense of slower value sales.
Rural Areas Provide Much-Needed Boost
Improving incomes in rural areas as well as more reliable power supply encouraged rural households to own more domestic electrical appliances, mitigating the slow growth in highly saturated urban areas. Refrigerators and washing machines benefited mostly from changing habits of stocking up on food items in place of daily trips to fresh food markets and mechanical washing away from hand washing. However, in both urban and rural Philippines, the availability of affordable domestic help will continue to stifle demand slightly for cleaning appliances, as well as some small electrical appliances in the kitchen.
Rebound in Housing Underpins Resilient Growth
Housing figures are expected to get even stronger as the steady inflow of dollar remittances from overseas-based Filipino workers (OFWs) makes its way into the housing and property sectors, in turn fuelling demand for household appliances.
Japanese Mass Brands Continue to Dominate
Having established themselves in the Philippines for some time, Japanese mass brands have long dominated domestic appliances in the Philippines. Panasonic, Sharp, Sanyo, Hitachi, Hanabishi and Asahi are all household names. US and European brands, such as Whirlpool, American Home, Electrolux and Elba, are positioned in the premium segment. Philips and Imarflex are well-known in small appliances. Local brands are represented by Concepcion Industries's Condura, Maclin's Promac and Northern Islands's 3D.
Aggressive Push by Korean Brands
Samsung and LG have been actively innovating. They embarked on aggressive promotions to chip market share away from the leading brands. By introducing state-of-the-art models through aggressive product advertising, Korean brands are starting to be noticed by prospective consumers in the Philippines.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Intense Competition Results in Falling Average Prices
Rural Areas Provide Much-Needed Boost
Rebound in Housing Underpins Resilient Growth
Japanese Mass Brands Continue to Dominate
Aggressive Push by Korean Brands
KEY TRENDS AND DEVELOPMENTS
Market Conditions
Chinese Manufacturers Compete to Grab Market Share
Middle Class Growing Steadily
Raising Consumer Awareness
Seasonal Demand
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 10 Company Shares of Large Kitchen Appliances 2002-2006
Table 11 Brand Shares of Large Kitchen Appliances 2003-2006
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and Subsector Definitions
Distribution Definitions
Units of Measurement
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PHILIPPINES
CONCEPCION INDUSTRIES INC - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Concepcion Industries Inc: Key Facts
Summary 3 Concepcion Industries Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Concepcion Industries Inc: Competitive Position 2006
PANASONIC MANUFACTURING PHILIPPINES CORP - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Panasonic Manufacturing Philippines Corporation: Key Facts
Summary 6 Panasonic Manufacturing Philippines Corporation: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Panasonic Manufacturing Philippines Corporation: Competitive Position 2006
SAMSUNG ELECTRONICS PHILIPPINES CORP - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Samsung Electronics Philippines Corp: Key Facts
Summary 9 Samsung Electronics Philippines Corp: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Samsung Electronics Philippines Corp: Competitive Position 2006
SANYO (PHILIPPINES) INC - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sanyo (Philippines) Inc: Key Facts
Summary 12 Sanyo (Philippines) Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sanyo (Philippines) Inc: Competitive Position 2006
SHARP (PHILS) CORP - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sharp (Philippines) Corporation: Key Facts
Summary 15 Sharp (Philippines) Corporation: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sharp (Philippines) Corporation: Competitive Position 2006
REFRIGERATION APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 28 Sales of Fridges by Format: % Breakdown 2003-2006
Table 29 Company Shares of Refrigeration Appliances 2002-2006
Table 30 Brand Shares of Refrigeration Appliances 2003-2006
Table 31 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 32 Company Shares of Freestanding Fridges 2002-2006
Table 33 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 34 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 35 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 36 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 38 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 39 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 40 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 41 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 42 Company Shares of Home Laundry Appliances 2002-2006
Table 43 Brand Shares of Home Laundry Appliances 2003-2006
Table 44 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 45 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 46 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 47 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 49 Sales of Dishwashers by Subsector: Value 2001-2006
Table 50 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 51 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 52 Company Shares of Dishwashers 2002-2006
Table 53 Brand Shares of Dishwashers 2003-2006
Table 54 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 55 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 56 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 57 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 59 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 60 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 61 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 62 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 63 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 64 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 65 Company Shares of Large Cooking Appliances 2002-2006
Table 66 Brand Shares of Large Cooking Appliances 2003-2006
Table 67 Company Shares of Cookers 2002-2006
Table 68 Company Shares of Ovens 2002-2006
Table 69 Company Shares of Hobs 2002-2006
Table 70 Company Shares of Built-in Hobs 2002-2006
Table 71 Company Shares of Freestanding Hobs 2002-2006
Table 72 Company Shares of Cooker Hoods 2002-2006
Table 73 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 74 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 75 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 76 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 77 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Microwaves by Subsector: Volume 2001-2006
Table 79 Sales of Microwaves by Subsector: Value 2001-2006
Table 80 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 81 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 82 Company Shares of Microwaves 2002-2006
Table 83 Brand Shares of Microwaves 2003-2006
Table 84 Microwaves by Distribution Format: % Analysis 2001-2006
Table 85 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 86 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 87 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 88 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 90 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 91 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 92 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 93 Company Shares of Food Preparation Appliances 2002-2006
Table 94 Brand Shares of Food Preparation Appliances 2003-2006
Table 95 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 96 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 97 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 98 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 100 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 101 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 102 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 103 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 104 Company Shares of Small Cooking Appliances 2002-2006
Table 105 Brand Shares of Small Cooking Appliances 2003-2006
Table 106 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 107 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 108 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 109 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 111 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 112 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 113 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 114 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 115 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 116 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 117 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 118 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 119 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 121 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 122 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 123 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 124 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 125 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 126 Company Shares of Vacuum Cleaners 2002-2006
Table 127 Brand Shares of Vacuum Cleaners 2003-2006
Table 128 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 129 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 130 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 131 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 132 Sales of Irons: 2001-2006
Table 133 Sales of Irons: % Growth 2001-2006
Table 134 Company Shares of Irons 2002-2006
Table 135 Brand Shares of Irons 2003-2006
Table 136 Forecast Sales of Irons: 2006-2011
Table 137 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 138 Sales of Personal Care Appliances: 2001-2006
Table 139 Sales of Personal Care Appliances: % Growth 2001-2006
Table 140 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 141 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 142 Company Shares of Personal Care Appliances 2002-2006
Table 143 Brand Shares of Personal Care Appliances 2003-2006
Table 144 Forecast Sales of Personal Care Appliances: 2006-2011
Table 145 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 146 Sales of Air Treatment Products: 2001-2006
Table 147 Sales of Air Treatment Products: % Growth 2001-2006
Table 148 Company Shares of Air Treatment Products 2002-2006
Table 149 Brand Shares of Air Treatment Products 2003-2006
Table 150 Forecast Sales of Air Treatment Products: 2006-2011
Table 151 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN THE PHILIPPINES
OVERVIEW