Domestic Electrical Appliances in the Philippines
Euromonitor International's Domestic Electrical Appliances in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 180 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Macroeconomic growth propels demand for domestic electrical appliances
In 2007, weakening inflation, appreciation of the local currency, unabated increase in remittances from Overseas Filipino Workers, rise in disposable income and a drop in unemployment and interest rates have resulted in an upsurge in private consumption and a boom in the property and housing sector, which in turn drove the growth for domestic electrical appliances.
Demand from rural households growing
With the significant improvement in rural electrification, along with increases in purchasing power and disposable income and remittances from relatives working abroad, the demand from rural households for domestic electrical appliances is on the rise. As more manufacturers take advantage of the opportunities in the rural areas, they are more likely to develop products that can better suit rural conditions and to offer more affordable models equipped with basic functions.
Rising demand for health-conscious appliances
With health concerns dramatically escalating, industry players are starting to introduce appliances which enable consumers to better care for their health and wellbeing. Samsung took the lead in this area, by introducing its Silver Nano Technology which helps remove bacteria, mould and germs in its refrigerators, washing machines and air conditioners.
Energy labelling and certification paves the way for the development of better products
With looming energy problems, the Philippine government is implementing strategies to empower consumers to be more efficient in the utilisation of energy. Its Lighting and Appliance Testing Laboratory certifies models of air conditioners and refrigerators which meet a certain level of energy efficiency and provides energy labels to help consumers make better and more informed decisions on what units and brands to purchase. By requiring manufacturers to declare the performance and energy consumption of their product, the production of better quality products is encouraged and the dumping of inefficient products prevented.
Price wars intensify
Manufacturers face the problem of continued price depressions as a result of intense competition to capture a bigger share of the market. In 2007, unit prices of products in all categories, except for microwave ovens and refrigeration appliances, fell. This has greatly benefited the consumers, particularly the highly price-sensitive mass market.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Macroeconomic growth propels demand for domestic electrical appliances
Demand from rural households growing
Rising demand for health-conscious appliances
Energy labelling and certification paves the way for the development of better products
Price wars intensify
KEY TRENDS AND DEVELOPMENTS
Good macroeconomic conditions sustain domestic electrical appliances growth
Manufacturers shift focus to rural areas
Escalating health concerns drive launch of health-conscious appliances
Price wars intensify
Energy labelling and certification paves way for better products
MARKET INDICATORS
Table 1 Household Ownership of Durable Goods 2007
Table 2 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2002-2007
Table 3 Replacement Cycles of Domestic Electrical Appliances by Sector 2007
MARKET DATA
Table 4 Sales of Domestic Electrical Appliances by Sector: Volume 2002-2007
Table 5 Sales of Domestic Electrical Appliances by Sector: Value 2002-2007
Table 6 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2002-2007
Table 7 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2002-2007
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2002-2007
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2002-2007
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2002-2007
Table 11 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2002-2007
Table 12 Company Shares of Large Kitchen Appliances 2003-2007
Table 13 Brand Shares of Large Kitchen Appliances 2004-2007
Table 14 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 15 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 16 Large Kitchen Appliances by Distribution Format: % Breakdown 2002-2007
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2007-2012
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2007-2012
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2007-2012
Table 20 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2007-2012
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2007-2012
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2007-2012
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 24 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PHILIPPINES
GE PHILIPPINES INC - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 2 GE Philippines Inc.: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 GE Philippines Inc.: Competitive Position 2007
HITACHI ASIA LTD - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hitachi Asia Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Hitachi Asia Ltd Philippine Branch: Competitive Position 2007
LG ELECTRONICS PHILLIPINES INC - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 6 LG Electronics Philippines, Inc.: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 LG Electronics Philippines, Inc.: Competitive Position 2007
PANASONIC MANUFACTURING PHILIPPINES CORP - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Panasonic Manufacturing Philippines Corporation: Key Facts
Summary 9 Panasonic Manufacturing Philippines Corporation: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Panasonic Manufacturing Philippines Corporation: Competitive Position 2007
SILVERFORGE MANUFACTURING CORP - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Silverforge Manufacturing Corporation: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Silverforge Manufacturing Corporation: Competitive Position 2007
REFRIGERATION APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Retail Sales of Wine 2002-2012
Table 26 Sales of Chilled Food v Frozen Food 2002-2012
Table 27 Sales of Fresh Food 2002-2012
SECTOR DATA
Table 28 Sales of Refrigeration Appliances by Subsector: Volume 2002-2007
Table 29 Sales of Refrigeration Appliances by Subsector: Value 2002-2007
Table 30 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2002-2007
Table 31 Sales of Refrigeration Appliances by Subsector: % Value Growth 2002-2007
Table 32 Sales of Fridge Freezers by Format: % Breakdown 2003-2007
Table 33 Sales of Fridges by Format: % Breakdown 2003-2007
Table 34 Sales of Freezers by Format: % Breakdown 2003-2007
Table 35 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2003-2007
Table 36 Sales of Fridges by Volume Capacity: % Breakdown 2003-2007
Table 37 Sales of Freezers by Volume Capacity: % Breakdown 2003-2007
Table 38 Company Shares of Refrigeration Appliances 2003-2007
Table 39 Brand Shares of Refrigeration Appliances 2004-2007
Table 40 Company Shares of Freestanding Fridge Freezers 2003-2007
Table 41 Company Shares of Freestanding Fridges 2003-2007
Table 42 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2007-2012
Table 43 Forecast Sales of Refrigeration Appliances by Subsector: Value 2007-2012
Table 44 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2007-2012
Table 45 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2007-2012
HOME LAUNDRY APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Home Laundry Appliances by Subsector: Volume 2002-2007
Table 47 Sales of Home Laundry Appliances by Subsector: Value 2002-2007
Table 48 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2002-2007
Table 49 Sales of Home Laundry Appliances by Subsector: % Value Growth 2002-2007
Table 50 Sales of Automatic Washing Machines by Format: % Breakdown 2002-2007
Table 51 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2007
Table 52 Sales of AutomaticTumble Dryers by Format: % Breakdown 2003-2007
Table 53 Company Shares of Home Laundry Appliances 2003-2007
Table 54 Brand Shares of Home Laundry Appliances 2004-2007
Table 55 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2007-2012
Table 56 Forecast Sales of Home Laundry Appliances by Subsector: Value 2007-2012
Table 57 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2007-2012
Table 58 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2007-2012
DISHWASHERS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Dishwashers by Subsector: Volume 2002-2007
Table 60 Sales of Dishwashers by Subsector: Value 2002-2007
Table 61 Sales of Dishwashers by Subsector: % Volume Growth 2002-2007
Table 62 Sales of Dishwashers by Subsector: % Value Growth 2002-2007
Table 63 Sales of Dishwashers by Format: % Breakdown 2003-2007
Table 64 Company Shares of Dishwashers 2003-2007
Table 65 Brand Shares of Dishwashers 2004-2007
Table 66 Forecast Sales of Dishwashers by Subsector: Volume 2007-2012
Table 67 Forecast Sales of Dishwashers by Subsector: Value 2007-2012
Table 68 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2007-2012
Table 69 Forecast Sales of Dishwashers by Subsector: % Value Growth 2007-2012
LARGE COOKING APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Large Cooking Appliances by Subsector: Volume 2002-2007
Table 71 Sales of Large Cooking Appliances by Subsector: Value 2002-2007
Table 72 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 73 Sales of Large Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 74 Sales of Cookers by Gas/Electric: % Breakdown 2002-2007
Table 75 Sales of Ovens by Standard/Multifunctional: % Breakdown 2002-2007
Table 76 Sales of Built-in Hobs by Format: % Breakdown 2002-2007
Table 77 Sales of Freestanding Hobs by Format: % Breakdown 2002-2007
Table 78 Company Shares of Large Cooking Appliances 2003-2007
Table 79 Brand Shares of Large Cooking Appliances 2004-2007
Table 80 Company Shares of Cookers 2003-2007
Table 81 Company Shares of Ovens 2003-2007
Table 82 Company Shares of Hobs 2003-2007
Table 83 Company Shares of Built-in Hobs 2003-2007
Table 84 Company Shares of Freestanding Hobs 2003-2007
Table 85 Company Shares of Cooker Hoods 2003-2007
Table 86 Company Shares of Freestanding Cooker Hoods 2003-2007
Table 87 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2007-2012
Table 88 Forecast Sales of Large Cooking Appliances by Subsector: Value 2007-2012
Table 89 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 90 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2007-2012
MICROWAVES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 91 Retail Sales of Ready Made Meals 2002-2012
SECTOR DATA
Table 92 Sales of Microwaves by Subsector: Volume 2002-2007
Table 93 Sales of Microwaves by Subsector: Value 2002-2007
Table 94 Sales of Microwaves by Subsector: % Volume Growth 2002-2007
Table 95 Sales of Microwaves by Subsector: % Value Growth 2002-2007
Table 96 Company Shares of Microwaves 2003-2007
Table 97 Brand Shares of Microwaves 2004-2007
Table 98 Microwaves by Distribution Format: % Analysis 2002-2007
Table 99 Forecast Sales of Microwaves by Subsector: Volume 2007-2012
Table 100 Forecast Sales of Microwaves by Subsector: Value 2007-2012
Table 101 Forecast Sales of Microwaves by Subsector: % Volume Growth 2007-2012
Table 102 Forecast Sales of Microwaves by Subsector: % Value Growth 2007-2012
FOOD PREPARATION APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Food Preparation Appliances by Subsector: Volume 2002-2007
Table 104 Sales of Food Preparation Appliances by Subsector: Value 2002-2007
Table 105 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2002-2007
Table 106 Sales of Food Preparation Appliances by Subsector: % Value Growth 2002-2007
Table 107 Company Shares of Food Preparation Appliances 2003-2007
Table 108 Brand Shares of Food Preparation Appliances 2004-2007
Table 109 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2007-2012
Table 110 Forecast Sales of Food Preparation Appliances by Subsector: Value 2007-2012
Table 111 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2007-2012
Table 112 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2007-2012
SMALL COOKING APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 113 Retail Sales of Coffee 2002-2012
Table 114 Share of Coffee Pods % Breakdown 2004-2007
SECTOR DATA
Table 115 Sales of Small Cooking Appliances by Subsector: Volume 2002-2007
Table 116 Sales of Small Cooking Appliances by Subsector: Value 2002-2007
Table 117 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2002-2007
Table 118 Sales of Small Cooking Appliances by Subsector: % Value Growth 2002-2007
Table 119 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2007
Table 120 Company Shares of Small Cooking Appliances 2003-2007
Table 121 Brand Shares of Small Cooking Appliances 2004-2007
Table 122 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2007-2012
Table 123 Forecast Sales of Small Cooking Appliances by Subsector: Value 2007-2012
Table 124 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2007-2012
Table 125 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2007-2012
SMALL KITCHEN APPLIANCES (NON-COOKING) IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 126 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2002-2007
Table 127 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2002-2007
Table 128 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2002-2007
Table 129 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2002-2007
Table 130 Company Shares of Small Kitchen Appliances (Non-cooking) 2003-2007
Table 131 Brand Shares of Small Kitchen Appliances (Non-cooking) 2004-2007
Table 132 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2007-2012
Table 133 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2007-2012
Table 134 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2007-2012
Table 135 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2007-2012
VACUUM CLEANERS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Sales of Vacuum Cleaners by Subsector: Volume 2002-2007
Table 137 Sales of Vacuum Cleaners by Subsector: Value 2002-2007
Table 138 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2002-2007
Table 139 Sales of Vacuum Cleaners by Subsector: % Value Growth 2002-2007
Table 140 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2007
Table 141 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2007
Table 142 Company Shares of Vacuum Cleaners 2003-2007
Table 143 Brand Shares of Vacuum Cleaners 2004-2007
Table 144 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2007-2012
Table 145 Forecast Sales of Vacuum Cleaners by Subsector: Value 2007-2012
Table 146 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2007-2012
Table 147 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2007-2012
IRONS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 148 Sales of Irons: 2002-2007
Table 149 Sales of Irons: % Growth 2002-2007
Table 150 Unit Sales of Irons by Format: % Breakdown 2003-2007
Table 151 Company Shares of Irons 2003-2007
Table 152 Brand Shares of Irons 2004-2007
Table 153 Forecast Sales of Irons: 2007-2012
Table 154 Forecast Sales of Irons: % Growth 2007-2012
PERSONAL CARE APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 155 Sales of Personal Care Appliances: 2002-2007
Table 156 Sales of Personal Care Appliances: % Growth 2002-2007
Table 157 Sales of Hair Care Appliances by Format: % Breakdown 2002-2007
Table 158 Sales of Body Shavers by Type: % Breakdown 2002-2007
Table 159 Company Shares of Personal Care Appliances 2003-2007
Table 160 Brand Shares of Personal Care Appliances 2004-2007
Table 161 Forecast Sales of Personal Care Appliances: 2007-2012
Table 162 Forecast Sales of Personal Care Appliances: % Growth 2007-2012
AIR TREATMENT PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 163 Sales of Air Treatment Products: 2002-2007
Table 164 Sales of Air Treatment Products: % Growth 2002-2007
Table 165 Company Shares of Air Treatment Products 2003-2007
Table 166 Brand Shares of Air Treatment Products 2004-2007
Table 167 Forecast Sales of Air Treatment Products: 2007-2012
Table 168 Forecast Sales of Air Treatment Products: % Growth 2007-2012