Domestic Electrical Appliances in the Philippines
Euromonitor International's Domestic Electrical Appliances in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 178 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Slackening Economy Causes Slowdown in Growth
A continued rise in oil and food prices manifested in an inflation rate during 2008, which was considered the highest in 10 years. This dampened consumer spending which in turn affected the sales of domestic electrical appliances. The rise in the average unit price of appliances occurred because manufacturers faced higher manufacturing costs and this contributed to the slowdown. The growth in the residential property segment helped bring about growth but at a modest and at a lower rate than in 2007.
Demand for Residential Properties from Overseas Filipino Workers
Overseas Filipino workers (OFWs) get bigger in number each year and put a significant amount of their remittances in housing investments. In the last two years, OFWs accounted for as much as 30% of local real estate companies sales. Along with this significant investment in real estate properties is the growing popularity of mid and premium brands of domestic electrical appliances among consumers who are OFW and demand highly innovative, stylish, health-promoting and energy-efficient products.
Households Demand Energy-efficient Appliances
With the rising cost of energy, consumers are shifting towards more energy-efficient appliances. Energy savings became much of a concern to consumers as they look for products with energy labels indicating a higher energy efficiency ratio (EER). Products which are highly popular among consumers include refrigerators using inverter technology, air conditioners with a good sleep mode and washing machines utilising an innovative steam technology.
Production Costs Result in Upward Average Unit Price
With the global increase in basic production inputs oil and steel, manufacturers were forced to increase prices during the review period. The price increase was limited by intense competition among existing players. Part of this competition was the introduction by the manufacturers of new and more desirable features together with value-added services to capture a significant share of the DEA market.
Mid-priced Brands Continue to Capture Main Bulk of the Market
Mid-priced brands such as Sharp, Panasonic, Samsung, Imarflex and Philips maintained their strong foothold in the domestic electrical appliances market in the country, having established themselves as affordable yet quality brands with reliable after-sales service. The growing middle class and their awareness that in the long-run it is more cost effective to buy mid-priced goods in lieu of cheap Chinese brands has likewise boosted the sales of the former.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Slackening Economy Causes Slowdown in Growth
Demand for Residential Properties from Overseas Filipino Workers
Households Demand Energy-efficient Appliances
Production Costs Result in Upward Average Unit Price
Mid-priced Brands Continue to Capture Main Bulk of the Market
KEY TRENDS AND DEVELOPMENTS
Unfavourable Macroeconomic Conditions Caused a Slowdown in DEA Growth
High Energy Cost Spur Demand for Energy-efficient Appliances
Stainless Steel Designs Remains a Favourite
Growing OFW Demand for Residential Properties Boost DEA Sales
Environment-friendly Appliances Find Their Way into Filipino Homes
Introduction of Highly Innovative Products
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2008
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
Table 11 Company Shares of Large Kitchen Appliances 2004-2008
Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PHILIPPINES
ELECTROLUX PHILIPPINES INC - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Electrolux Philippines Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Electrolux Philippines Inc: Competitive Position 2008
LG ELECTRONICS PHILLIPINES INC - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 4 LG Electronic Philippines Inc: Key Facts
Summary 5 LG Electronics Philippines Inc: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 LG Electronics Philippines Inc: Competitive Position 2008
PHILIPS DOMESTIC APPLIANCE & PERSONAL CARE - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Philips Domestic Appliance and Personal Care: Key Facts
Summary 8 Philips Domestic Appliance and Personal Care: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Philips Domestic Appliance and Personal Care: Competitive Position 2008
SAMSUNG ELECTRONICS PHILIPPINES CORP - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Samsung Electronics Philippines Corp: Key Facts
Summary 11 Samsung Electronics Philippines Corp: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Samsung Electronics Philippines Corp: Competitive Position 2008
SHARP (PHILS) CORP - DOMESTIC ELECTRICAL APPLIANCES - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sharp (Phils) Corp: Key Facts
Summary 14 Sharp (Phils) Corp: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Sharp (Phils) Corp: Competitive Position 2008
REFRIGERATION APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
Table 25 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 28 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
Table 29 Sales of Fridges by Format: % Breakdown 2004-2008
Table 30 Sales of Freezers by Format: % Breakdown 2004-2008
Table 31 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
Table 32 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
Table 33 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008
Table 34 Company Shares of Refrigeration Appliances 2004-2008
Table 35 Brand Shares of Refrigeration Appliances 2005-2008
Table 36 Company Shares of Freestanding Fridge Freezers 2004-2008
Table 37 Company Shares of Freestanding Fridges 2004-2008
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
Table 40 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
Table 43 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
Table 44 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
Table 45 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
Table 46 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
Table 47 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008
Table 48 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 49 Company Shares of Home Laundry Appliances 2004-2008
Table 50 Brand Shares of Home Laundry Appliances 2005-2008
Table 51 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
Table 52 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
Table 53 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013
DISHWASHERS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Dishwashers by Subsector: Volume 2003-2008
Table 56 Sales of Dishwashers by Subsector: Value 2003-2008
Table 57 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 58 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table 59 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 60 Company Shares of Dishwashers 2004-2008
Table 61 Brand Shares of Dishwashers 2005-2008
Table 62 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013
Table 63 Forecast Sales of Dishwashers by Subsector: Value 2008-2013
Table 64 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013
Table 65 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013
LARGE COOKING APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
Table 67 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
Table 68 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 69 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 70 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
Table 71 Sales of Range Cookers by Format: % Breakdown 2003-2008
Table 72 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008
Table 73 Sales of Built-in Hobs by Format: % Breakdown 2003-2008
Table 74 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
Table 75 Company Shares of Large Cooking Appliances 2004-2008
Table 76 Brand Shares of Large Cooking Appliances 2005-2008
Table 77 Company Shares of Cookers 2004-2008
Table 78 Company Shares of Range Cookers 2004-2008
Table 79 Company Shares of Ovens 2004-2008
Table 80 Company Shares of Hobs 2004-2008
Table 81 Company Shares of Built-in Hobs 2004-2008
Table 82 Company Shares of Freestanding Hobs 2004-2008
Table 83 Company Shares of Cooker Hoods 2004-2008
Table 84 Company Shares of Freestanding Cooker Hoods 2004-2008
Table 85 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
Table 86 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 87 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 88 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013
MICROWAVES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Sales of Microwaves by Subsector: Volume 2003-2008
Table 90 Sales of Microwaves by Subsector: Value 2003-2008
Table 91 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table 92 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 93 Company Shares of Microwaves 2004-2008
Table 94 Brand Shares of Microwaves 2005-2008
Table 95 Microwaves by Distribution Format: % Analysis 2003-2008
Table 96 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
Table 97 Forecast Sales of Microwaves by Subsector: Value 2008-2013
Table 98 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013
FOOD PREPARATION APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
Table 101 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
Table 102 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 103 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
Table 104 Company Shares of Food Preparation Appliances 2004-2008
Table 105 Brand Shares of Food Preparation Appliances 2005-2008
Table 106 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
Table 107 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
Table 108 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 109 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013
SMALL COOKING APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
Table 111 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
Table 112 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 113 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 114 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
Table 115 Company Shares of Small Cooking Appliances 2004-2008
Table 116 Brand Shares of Small Cooking Appliances 2005-2008
Table 117 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
Table 118 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
Table 119 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 120 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING) IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
Table 122 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
Table 123 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 124 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
Table 125 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 126 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 127 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 128 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
Table 129 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 130 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
Table 132 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
Table 133 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
Table 134 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
Table 135 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
Table 136 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
Table 137 Company Shares of Vacuum Cleaners 2004-2008
Table 138 Brand Shares of Vacuum Cleaners 2005-2008
Table 139 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table 140 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table 141 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
Table 142 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013
IRONS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Sales of Irons: 2003-2008
Table 144 Sales of Irons: % Growth 2003-2008
Table 145 Unit Sales of Irons by Format: % Breakdown 2004-2008
Table 146 Company Shares of Irons 2004-2008
Table 147 Brand Shares of Irons 2005-2008
Table 148 Forecast Sales of Irons: 2008-2013
Table 149 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 150 Sales of Personal Care Appliances: 2003-2008
Table 151 Sales of Personal Care Appliances: % Growth 2003-2008
Table 152 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 153 Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 154 Company Shares of Personal Care Appliances 2004-2008
Table 155 Brand Shares of Personal Care Appliances 2005-2008
Table 156 Forecast Sales of Personal Care Appliances: 2008-2013
Table 157 Forecast Sales of Personal Care Appliances: % Growth 2008-2013
AIR TREATMENT PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 158 Sales of Air Treatment Products: 2003-2008
Table 159 Sales of Air Treatment Products: % Growth 2003-2008
Table 160 Company Shares of Air Treatment Products 2004-2008
Table 161 Brand Shares of Air Treatment Products 2005-2008
Table 162 Forecast Sales of Air Treatment Products: 2008-2013
Table 163 Forecast Sales of Air Treatment Products: % Growth 2008-2013
HEATING APPLIANCES IN THE PHILIPPINES
OVERVIEW