Domestic Electrical Appliances in the US
Euromonitor International's Domestic Electrical Appliances in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 183 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Slow Economy and Credit Crunch Hit Hard
The housing market boomed in 2006 and early 2007, and many financial institutions took on significant risk by purchasing derivatives backed by sub-prime mortgages, in the hopes of increasing profits. As the housing bubble burst, those companies were faced with huge losses and the need for additional capital to remain solvent. The banks, having been hit by the declining housing market, became increasingly cautious about making loans, making capital nearly impossible to find. The result has been a near implosion in the stock market, radical government intervention, and a general reshaping of the financial industry. Consumer credit has become extremely difficult to acquire, and Americans have cut back their purchases of large appliances.
Energy Efficiency Continues to be Key
Consumers are becoming more aware of the cost of their energy consumption, both to their own pocketbooks and to the environment. The price of energy has increased significantly over the past few years, as demand for oil, natural gas and electricity has increased on the global market. At the same time, increased attention is being given to global climate change, and the ways that humans may be contributing to the problem. Because of this, manufacturers are making appliances that use less energy and water without compromising performance or design. While the US Department of Energy mandates standards for many appliances, many manufacturers seek to surpass those standards in the hopes of enticing consumers to purchase their products.
Cost of Production Rises, Manufacturers and Retailers Suffer
Raw material prices, the cost of fuel for production and transportation, and labour costs have all increased in recent years, making it more expensive to manufacture goods for the US market, despite gains in line efficiency in many industries. At the same time, the harsh economic conditions and weak US dollar have made both manufacturers and retailers hesitant to raise prices in light of an imminent recession. The end result is that margins for both manufacturers and retailers are suffering, as consumers, faced with the realities of the economy themselves, are increasingly likely to refrain from making any extra purchases.
Cooking at Home is the New Eating Out
With less discretionary funds for eating out, and inspired by the increase in television programmes dedicated to making cooking fun, entertaining and delicious, more consumers are cooking at home. Consumers see cooks on television make meals that appear as sophisticated as the food they see in restaurants, and are often excited to try out their own abilities in the kitchen. This has led to a number of aspiring chefs going to stores to seek out specific ingredients, tools and appliances in order to duplicate the results they see on television. The Food Network, a television channel dedicated to cooking, has attempted to further this trend by partnering with retailers (both traditional and on the Internet) to boost sales of specific cooking appliances.
Salton Inc, Applica Inc Merger Creates Small Appliance Powerhouse
At the end of 2007, Salton Inc acquired Applica Inc, forming a stronger company in the small electrical appliance market. Salton, now the parent company, controls all of Applica’s brands, including the licensed Black & Decker brand. This has boosted the combined company to the number three position in small electrical appliances overall, as well as the top position in volume share terms in several subsectors, including food preparation appliances, small cooking appliances, small kitchen appliances (non-cooking) and irons.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow Economy and Credit Crunch Hit Hard
Energy Efficiency Continues to be Key
Cost of Production Rises, Manufacturers and Retailers Suffer
Cooking at Home is the New Eating Out
Salton Inc, Applica Inc Merger Creates Small Appliance Powerhouse
KEY TRENDS AND DEVELOPMENTS
Economic Factors Weigh on Consumers
More Colours Found in Designer Appliances
Appliances go Green, Seeking Energy Efficiency
Rising Manufacturing Costs Passed on to Consumers
Entertaining and Eating at Home Increases
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
Table 10 Company Shares of Large Kitchen Appliances 2004-2008
Table 11 Brand Shares of Large Kitchen Appliances 2005-2008
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
CONAIR CORP - DOMESTIC ELECTRICAL APPLIANCES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Conair Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Conair Corp: Competitive Position 2008
DYSON INC - DOMESTIC ELECTRICAL APPLIANCES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dyson Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Dyson Inc: Competitive Position 2008
GENERAL ELECTRIC CO (GE) - DOMESTIC ELECTRICAL APPLIANCES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 General Electric Co (GE): Key Facts
Summary 7 General Electric Co (GE): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 General Electric Co (GE): Competitive Position 2008
JARDEN CORP - DOMESTIC ELECTRICAL APPLIANCES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Jarden Corp: Key Facts
Summary 10 Jarden Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Jarden Corp: Competitive Position 2008
WHIRLPOOL CORP - DOMESTIC ELECTRICAL APPLIANCES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Whirlpool Corp: Key Facts
Summary 13 Whirlpool Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Whirlpool Corp: Competitive Position 2008
REFRIGERATION APPLIANCES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
Table 28 Sales of Fridges by Format: % Breakdown 2004-2008
Table 29 Sales of Freezers by Format: % Breakdown 2004-2008
Table 30 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
Table 31 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
Table 32 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008
Table 33 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2008
Table 34 Company Shares of Refrigeration Appliances 2004-2008
Table 35 Brand Shares of Refrigeration Appliances 2005-2008
Table 36 Company Shares of Built-in Fridge Freezers 2004-2008
Table 37 Company Shares of Freestanding Fridge Freezers 2004-2008
Table 38 Company Shares of Built-in Fridges 2004-2008
Table 39 Company Shares of Freestanding Fridges 2004-2008
Table 40 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
Table 42 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
Table 45 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
Table 46 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
Table 47 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
Table 48 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
Table 49 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 50 Company Shares of Home Laundry Appliances 2004-2008
Table 51 Brand Shares of Home Laundry Appliances 2005-2008
Table 52 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
Table 53 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
Table 54 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table 55 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013
DISHWASHERS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Dishwashers by Subsector: Volume 2003-2008
Table 57 Sales of Dishwashers by Subsector: Value 2003-2008
Table 58 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 59 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table 60 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 61 Company Shares of Dishwashers 2004-2008
Table 62 Brand Shares of Dishwashers 2005-2008
Table 63 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013
Table 64 Forecast Sales of Dishwashers by Subsector: Value 2008-2013
Table 65 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013
Table 66 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013
LARGE COOKING APPLIANCES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
Table 68 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
Table 69 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 70 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 71 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
Table 72 Sales of Range Cookers by Format: % Breakdown 2003-2008
Table 73 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008
Table 74 Sales of Built-in Hobs by Format: % Breakdown 2003-2008
Table 75 Company Shares of Large Cooking Appliances 2004-2008
Table 76 Brand Shares of Large Cooking Appliances 2005-2008
Table 77 Company Shares of Cookers 2004-2008
Table 78 Company Shares of Range Cookers 2004-2008
Table 79 Company Shares of Ovens 2004-2008
Table 80 Company Shares of Hobs 2004-2008
Table 81 Company Shares of Built-in Hobs 2004-2008
Table 82 Company Shares of Cooker Hoods 2004-2008
Table 83 Company Shares of Built-in Cooker Hoods 2004-2008
Table 84 Company Shares of Freestanding Cooker Hoods 2004-2008
Table 85 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
Table 86 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 87 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 88 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013
MICROWAVES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Sales of Microwaves by Subsector: Volume 2003-2008
Table 90 Sales of Microwaves by Subsector: Value 2003-2008
Table 91 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table 92 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 93 Company Shares of Microwaves 2004-2008
Table 94 Brand Shares of Microwaves 2005-2008
Table 95 Microwaves by Distribution Format: % Analysis 2003-2008
Table 96 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
Table 97 Forecast Sales of Microwaves by Subsector: Value 2008-2013
Table 98 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013
FOOD PREPARATION APPLIANCES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
Table 101 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
Table 102 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 103 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
Table 104 Company Shares of Food Preparation Appliances 2004-2008
Table 105 Brand Shares of Food Preparation Appliances 2005-2008
Table 106 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
Table 107 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
Table 108 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 109 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013
SMALL COOKING APPLIANCES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
Table 111 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
Table 112 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 113 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 114 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
Table 115 Company Shares of Small Cooking Appliances 2004-2008
Table 116 Brand Shares of Small Cooking Appliances 2005-2008
Table 117 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
Table 118 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
Table 119 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 120 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING) IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
Table 122 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
Table 123 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 124 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
Table 125 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 126 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 127 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 128 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
Table 129 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 130 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
Table 132 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
Table 133 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
Table 134 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
Table 135 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
Table 136 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
Table 137 Company Shares of Vacuum Cleaners 2004-2008
Table 138 Brand Shares of Vacuum Cleaners 2005-2008
Table 139 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table 140 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table 141 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
Table 142 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013
IRONS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Sales of Irons: 2003-2008
Table 144 Sales of Irons: % Growth 2003-2008
Table 145 Unit Sales of Irons by Format: % Breakdown 2004-2008
Table 146 Company Shares of Irons 2004-2008
Table 147 Brand Shares of Irons 2005-2008
Table 148 Forecast Sales of Irons: 2008-2013
Table 149 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 150 Sales of Personal Care Appliances: 2003-2008
Table 151 Sales of Personal Care Appliances: % Growth 2003-2008
Table 152 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 153 Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 154 Company Shares of Personal Care Appliances 2004-2008
Table 155 Brand Shares of Personal Care Appliances 2005-2008
Table 156 Forecast Sales of Personal Care Appliances: 2008-2013
Table 157 Forecast Sales of Personal Care Appliances: % Growth 2008-2013
AIR TREATMENT PRODUCTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 158 Sales of Air Treatment Products: 2003-2008
Table 159 Sales of Air Treatment Products: % Growth 2003-2008
Table 160 Company Shares of Air Treatment Products 2004-2008
Table 161 Brand Shares of Air Treatment Products 2005-2008
Table 162 Forecast Sales of Air Treatment Products: 2008-2013
Table 163 Forecast Sales of Air Treatment Products: % Growth 2008-2013
HEATING APPLIANCES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 164 Retail Sales of Heating Appliances: 2003-2008
Table 165 Retail Sales of Heating Appliances: % Growth 2003-2008
Table 166 Company Shares of Heating Appliances 2004-2008
Table 167 Brand Shares of Heating Appliances 2005-2008
Table 168 Forecast Sales of Heating Appliances: 2008-2013
Table 169 Forecast Sales of Heating Appliances: % Growth 2008-2013