Domestic Electrical Appliances in the United Kingdom
Euromonitor International's Domestic Electrical Appliances in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 177 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Economic overview
The UK has one of the strongest economies in the world. Economic growth over the past decade has been healthy, resulting in stability and general prosperity within the UK. Furthermore, sterling is one of the strongest currencies in the world, providing UK consumers with relatively cheap imports and access to a variety of products worldwide. However, the UK is increasingly a service-based economy and relies heavily on imports of raw materials, as well as food in order to sustain its significant population and their growing needs. In 2006, the British economy remained fairly strong compared to many other world economies, but has seen a dip in growth. Although inflation has been kept within the Bank of England’s target value, higher interest rates and considerable household debt have begun to take their toll on consumer spending, thus economy has slowed down within the last year.
End in sight for the housing boom
Over the past decade, the UK has experienced a phenomenal housing and construction boom, which has impacted favourably on the whole economy. It has been characterised not only by the purchase of new houses, but also by the renovating and refurbishing of existing homes. There has been a particular tendency to renovate and redo kitchens in more trendy, appealing and sleek designs. However, this trend seems to have reached its peak. The housing market impacts directly on the domestic electrical appliance market, and therefore if there is a slow down in housing for any reason, it is probable that the domestic electrical appliance market will be impacted negatively. This is particularly the case in the UK, as growth in the market was small and came particularly from upper income consumers.
UK experiencing high levels of debt
Although the UK has one of the strongest global economies, the level of debt amongst consumers within the country is very high. This ranges from credit card debt through to micro-lending, but the main form of debt affecting the domestic electrical appliance market is that of mortgages. As mentioned above, the housing market is believed to have reached its peak. However, house pricing is still very high, which has contributed to significant consumer debt for many people, particularly first time buyers.
Companies look to premium bracket
With competition being so incredibly fierce within the domestic electrical appliance market, and with cheaper imports affecting prices at the lower end of the market, companies are looking more to the premium bracket in order to increase profit margins. As with many electronic and electric consumables, cheaper labour from the east has greatly affected world markets. The UK is no different, as cheaper and generic appliances are imported from China and Eastern Europe. At the moment, the main segment of the market that seems to be affected is the lower end bracket, in which competition is based predominantly on price. Companies are, however, finding it harder and harder to compete within this segment, and this, coupled, with a general decline in sales to lower end consumers, has led many companies to look to the premium bracket in order to increase profit margins. Not only are sales within the upper income bracket less affected by high debt, but it seems that companies can more easily compete within this segment of the market as the factor input to profit ratio is significantly more attractive.
Foreign imports gain higher share
Foreign products, particularly those manufactured in the Asia-Pacific region, have been gaining market share over local suppliers. Although these are not particularly big gains, they could be considered significant in terms of the future direction of the market. These gains have come from a number of reasons, the most noteworthy being that it is generally very hard for domestic manufacturers to compete with overseas production costs. Even with import tariffs, many foreign appliances can be sold at highly competitive prices.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic overview
End in sight for the housing boom
UK experiencing high levels of debt
Companies look to premium bracket
Foreign imports gain higher share
KEY TRENDS AND DEVELOPMENTS
The WEEE Directive
Increase in the price of raw materials
Changing lifestyles and social structure in the UK
Continued drive for energy saving and water efficient appliances
Cheaper imports as production moves east
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2001-2006
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2006
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
Table 11 Company Shares of Large Kitchen Appliances 2002-2006
Table 12 Brand Shares of Large Kitchen Appliances 2003-2006
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
DEFINITIONS
Sector and subsector definitions
Distribution definitions
Units of measurement
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
DYSON APPLIANCES LTD - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dyson Appliances Ltd: Key Facts
Summary 3 Dyson Appliances Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Dyson Appliances Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
GLEN DIMPLEX UK - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Glen Dimplex Home Appliances: Key Facts
Summary 6 Glen Dimplex Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HOOVER CANDY GROUP - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hoover Candy Group UK: Key Facts
Summary 8 Hoover Candy Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Hoover Candy Group: Production Statistics 2006
COMPETITIVE POSITIONING
WHIRLPOOL UK LTD - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Whirlpool UK Ltd: Key Facts
Summary 11 Whirlpool (UK) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
Table 25 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
Table 28 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
Table 29 Sales of Fridges by Format: % Breakdown 2003-2006
Table 30 Sales of Freezers by Format: % Breakdown 2003-2006
Table 31 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2003-2006
Table 32 Company Shares of Refrigeration Appliances 2002-2006
Table 33 Brand Shares of Refrigeration Appliances 2003-2006
Table 34 Company Shares of Built-in Fridge Freezers 2002-2006
Table 35 Company Shares of Freestanding Fridge Freezers 2002-2006
Table 36 Company Shares of Built-in Fridges 2002-2006
Table 37 Company Shares of Freestanding Fridges 2002-2006
Table 38 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
Table 39 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
Table 40 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
HOME LAUNDRY APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
Table 43 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
Table 44 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
Table 45 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
Table 46 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
Table 47 Company Shares of Home Laundry Appliances 2002-2006
Table 48 Brand Shares of Home Laundry Appliances 2003-2006
Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
Table 50 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
Table 51 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
Table 52 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
DISHWASHERS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Dishwashers by Subsector: Volume 2001-2006
Table 54 Sales of Dishwashers by Subsector: Value 2001-2006
Table 55 Sales of Dishwashers by Subsector: % Volume Growth 2001-2006
Table 56 Sales of Dishwashers by Subsector: % Value Growth 2001-2006
Table 57 Company Shares of Dishwashers 2002-2006
Table 58 Brand Shares of Dishwashers 2003-2006
Table 59 Forecast Sales of Dishwashers by Subsector: Volume 2006-2011
Table 60 Forecast Sales of Dishwashers by Subsector: Value 2006-2011
Table 61 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2006-2011
Table 62 Forecast Sales of Dishwashers by Subsector: % Value Growth 2006-2011
LARGE COOKING APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
Table 64 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
Table 65 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 66 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 67 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
Table 68 Sales of Range Cookers by Format: % Breakdown 2001-2006
Table 69 Sales of Ovens by Standard/Multifunctional: % Breakdown 2001-2006
Table 70 Sales of Built-in Hobs by Format: % Breakdown 2001-2006
Table 71 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
Table 72 Company Shares of Large Cooking Appliances 2002-2006
Table 73 Brand Shares of Large Cooking Appliances 2003-2006
Table 74 Company Shares of Cookers 2002-2006
Table 75 Company Shares of Range Cookers 2002-2006
Table 76 Company Shares of Ovens 2002-2006
Table 77 Company Shares of Hobs 2002-2006
Table 78 Company Shares of Built-in Hobs 2002-2006
Table 79 Company Shares of Freestanding Hobs 2002-2006
Table 80 Company Shares of Cooker Hoods 2002-2006
Table 81 Company Shares of Built-in Cooker Hoods 2002-2006
Table 82 Company Shares of Freestanding Cooker Hoods 2002-2006
Table 83 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
Table 84 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
Table 85 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 86 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
MICROWAVES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 87 Sales of Microwaves by Subsector: Volume 2001-2006
Table 88 Sales of Microwaves by Subsector: Value 2001-2006
Table 89 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
Table 90 Sales of Microwaves by Subsector: % Value Growth 2001-2006
Table 91 Company Shares of Microwaves 2002-2006
Table 92 Brand Shares of Microwaves 2003-2006
Table 93 Microwaves by Distribution Format: % Analysis 2001-2006
Table 94 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
Table 95 Forecast Sales of Microwaves by Subsector: Value 2006-2011
Table 96 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
Table 97 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
FOOD PREPARATION APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
Table 99 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
Table 100 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
Table 101 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
Table 102 Company Shares of Food Preparation Appliances 2002-2006
Table 103 Brand Shares of Food Preparation Appliances 2003-2006
Table 104 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
Table 105 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
Table 106 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
Table 107 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
SMALL COOKING APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 108 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
Table 109 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
Table 110 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
Table 111 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
Table 112 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
Table 113 Company Shares of Small Cooking Appliances 2002-2006
Table 114 Brand Shares of Small Cooking Appliances 2003-2006
Table 115 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
Table 116 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
Table 117 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
Table 118 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
SMALL KITCHEN APPLIANCES (NON-COOKING) IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
Table 120 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
Table 121 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
Table 122 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
Table 123 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
Table 124 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
Table 125 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
Table 126 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
Table 127 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
Table 128 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
VACUUM CLEANERS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
Table 130 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
Table 131 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
Table 132 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
Table 133 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
Table 134 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
Table 135 Company Shares of Vacuum Cleaners 2002-2006
Table 136 Brand Shares of Vacuum Cleaners 2003-2006
Table 137 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
Table 138 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
Table 139 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
Table 140 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
IRONS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Sales of Irons: 2001-2006
Table 142 Sales of Irons: % Growth 2001-2006
Table 143 Company Shares of Irons 2002-2006
Table 144 Brand Shares of Irons 2003-2006
Table 145 Forecast Sales of Irons: 2006-2011
Table 146 Forecast Sales of Irons: % Growth 2006-2011
PERSONAL CARE APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 147 Sales of Personal Care Appliances: 2001-2006
Table 148 Sales of Personal Care Appliances: % Growth 2001-2006
Table 149 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
Table 150 Sales of Body Shavers by Type: % Breakdown 2001-2006
Table 151 Company Shares of Personal Care Appliances 2002-2006
Table 152 Brand Shares of Personal Care Appliances 2003-2006
Table 153 Forecast Sales of Personal Care Appliances: 2006-2011
Table 154 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
AIR TREATMENT PRODUCTS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 155 Sales of Air Treatment Products: 2001-2006
Table 156 Sales of Air Treatment Products: % Growth 2001-2006
Table 157 Company Shares of Air Treatment Products 2002-2006
Table 158 Brand Shares of Air Treatment Products 2003-2006
Table 159 Forecast Sales of Air Treatment Products: 2006-2011
Table 160 Forecast Sales of Air Treatment Products: % Growth 2006-2011
HEATING APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 161 Retail Sales of Heating Appliances: 2001-2006
Table 162 Retail Sales of Heating Appliances: % Growth 2001-2006
Table 163 Company Shares of Heating Appliances 2002-2006
Table 164 Brand Shares of Heating Appliances 2003-2006
Table 165 Forecast Sales of Heating Appliances: 2006-2011
Table 166 Forecast Sales of Heating Appliances: % Growth 2006-2011