Domestic Electrical Appliances in the United Kingdom
Euromonitor International's Domestic Electrical Appliances in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 177 | Publication date: May 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Large kitchen appliances; Small electrical appliances
Executive summary
Economic overview
The UK continues to have one of the strongest and largest economies in the world, but, as has been widely reported, a long cycle of prosperity and growth is coming to an end. By the end of 2008, it was almost certain that the economy was in recession. In 2007/2008, a pattern of declining growth was clearly discernible. Sterling, however, remained one of the strongest currencies in the world, providing UK consumers with relatively cheap imports and access to a variety of products from around the world. In spite of this, the UK is especially vulnerable to turbulent market conditions, due to an economy which is unusually reliant on financial services, and this is bound to impact on consumer spending. In the review period, consumer spending was adversely affected by rising inflation and higher interest rates, especially taking into account the high levels of debt accumulated in the UK.
Bang goes the housing boom
Following an almost unprecedented decade or more of rising house prices, the UK housing market began to fall in the review period, with the peak estimated during mid-2007. Although to some extent this contraction was regionally dependent (with London managing to maintain high prices, and in many cases see rising house prices), the average property recorded a 12% value fall in a 12-month period from 2007-2008. This, coupled with high levels of debt, higher interest rates, inflation and an impending recession, meant that inevitably disposable income was markedly down, and will continue to be so until this difficult period has passed. The domestic electrical appliances market is directly linked to the housing market.
Too much debt, no more cheap money
The UK has an especially high level of personal and housing debt, thanks in part to ill-founded generosity on the parts of the banks, and a vast increase in the number and variety of mortgages available, many of which were sold speculatively to lower income consumers who had a lesser chance of being able to service their debt. The flow of easy credit dried up in the review period, once economic figures suggested that the economy could not survive such a huge amount of debt. In the meantime, however, there were bank and building society casualties all over the world, including in the UK, and the cost of borrowing increased, with interest rates rising to their highest for a decade. One advantage of an otherwise gloomy situation, however, is that more first-time buyers are likely to enter the market as house prices fall and building societies continue to try to grease the wheels of a housing market in decline.
Domestic electrical appliances broadens and deepens
In order to maintain growth within domestic electric appliances, prices have generally been declining, but also the market has been broadening out, with an increase in premium products, as lower income consumers have dropped out of the market to wrestle with more significant concerns, such as rising food prices. Budget products remain readily available, as profit margins are still high, given the low wage costs at the manufacturing end, normally in China. However, the top end of the market has a far higher profit margin, and the wealthier demographic is less affected by debt and by the downturn in the economy. The UK also has a larger proportion of employees based in financial services who earn over £100,000 a year, and who are more likely to be targeted by the domestic electrical appliances market.
Foreign companies continue to gain
In spite of a recent weakening in sterling, the pound remains stronger than most currencies, and manufacturing in the country is 'hindered' by stricter labour laws and higher wages. This continues to allow overseas countries to hold an increasing share of the market, whether it is high quality design from the likes of Germany, or the huge number of imports from countries such as China, which are most concerned with maximising profit by driving down production costs.
Table of contents
DOMESTIC ELECTRICAL APPLIANCES IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic overview
Bang goes the housing boom
Too much debt, no more cheap money
Domestic electrical appliances broadens and deepens
Foreign companies continue to gain
KEY TRENDS AND DEVELOPMENTS
Economic turbulence
Imports and currency keep the market afloat
Manufacturing costs complicate the situation
Retailers absorb costs and maintain growth
Population trends help the market
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
MARKET DATA
Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
Table 10 Company Shares of Large Kitchen Appliances 2004-2008
Table 11 Brand Shares of Large Kitchen Appliances 2005-2008
Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
DE'LONGHI UK LTD - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 De'Longhi UK Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
DUALIT LTD - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Dualit Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
GLEN DIMPLEX GROUP - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Glen Dimplex Home Appliances: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SALTON EUROPE LTD - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Salton Europe Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
REFRIGERATION APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
Table 24 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 27 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
Table 28 Sales of Fridges by Format: % Breakdown 2004-2008
Table 29 Sales of Freezers by Format: % Breakdown 2004-2008
Table 30 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
Table 31 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
Table 32 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008
Table 33 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2008
Table 34 Company Shares of Refrigeration Appliances 2004-2008
Table 35 Brand Shares of Refrigeration Appliances 2005-2008
Table 36 Company Shares of Built-in Fridge Freezers 2004-2008
Table 37 Company Shares of Freestanding Fridge Freezers 2004-2008
Table 38 Company Shares of Built-in Fridges 2004-2008
Table 39 Company Shares of Freestanding Fridges 2004-2008
Table 40 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
Table 42 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
Table 45 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
Table 46 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
Table 47 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
Table 48 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
Table 49 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008
Table 50 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 51 Company Shares of Home Laundry Appliances 2004-2008
Table 52 Brand Shares of Home Laundry Appliances 2005-2008
Table 53 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
Table 54 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
Table 55 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013
DISHWASHERS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Dishwashers by Subsector: Volume 2003-2008
Table 58 Sales of Dishwashers by Subsector: Value 2003-2008
Table 59 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 60 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table 61 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 62 Company Shares of Dishwashers 2004-2008
Table 63 Brand Shares of Dishwashers 2005-2008
Table 64 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013
Table 65 Forecast Sales of Dishwashers by Subsector: Value 2008-2013
Table 66 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013
Table 67 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013
LARGE COOKING APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
Table 69 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
Table 70 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 71 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 72 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
Table 73 Sales of Range Cookers by Format: % Breakdown 2003-2008
Table 74 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008
Table 75 Sales of Built-in Hobs by Format: % Breakdown 2003-2008
Table 76 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
Table 77 Company Shares of Large Cooking Appliances 2004-2008
Table 78 Brand Shares of Large Cooking Appliances 2005-2008
Table 79 Company Shares of Cookers 2004-2008
Table 80 Company Shares of Range Cookers 2004-2008
Table 81 Company Shares of Ovens 2004-2008
Table 82 Company Shares of Hobs 2004-2008
Table 83 Company Shares of Built-in Hobs 2004-2008
Table 84 Company Shares of Freestanding Hobs 2004-2008
Table 85 Company Shares of Cooker Hoods 2004-2008
Table 86 Company Shares of Built-in Cooker Hoods 2004-2008
Table 87 Company Shares of Freestanding Cooker Hoods 2004-2008
Table 88 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
Table 89 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 90 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 91 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013
MICROWAVES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Sales of Microwaves by Subsector: Volume 2003-2008
Table 93 Sales of Microwaves by Subsector: Value 2003-2008
Table 94 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
Table 95 Sales of Microwaves by Subsector: % Value Growth 2003-2008
Table 96 Company Shares of Microwaves 2004-2008
Table 97 Brand Shares of Microwaves 2005-2008
Table 98 Microwaves by Distribution Format: % Analysis 2003-2008
Table 99 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
Table 100 Forecast Sales of Microwaves by Subsector: Value 2008-2013
Table 101 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
Table 102 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013
FOOD PREPARATION APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
Table 104 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
Table 105 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
Table 106 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
Table 107 Company Shares of Food Preparation Appliances 2004-2008
Table 108 Brand Shares of Food Preparation Appliances 2005-2008
Table 109 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
Table 110 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
Table 111 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 112 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013
SMALL COOKING APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
Table 114 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
Table 115 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 116 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
Table 117 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
Table 118 Company Shares of Small Cooking Appliances 2004-2008
Table 119 Brand Shares of Small Cooking Appliances 2005-2008
Table 120 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
Table 121 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
Table 122 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 123 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING) IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
Table 125 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
Table 126 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 127 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
Table 128 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
Table 129 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
Table 130 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 131 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
Table 132 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 133 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 134 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
Table 135 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
Table 136 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
Table 137 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
Table 138 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
Table 139 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
Table 140 Company Shares of Vacuum Cleaners 2004-2008
Table 141 Brand Shares of Vacuum Cleaners 2005-2008
Table 142 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table 143 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table 144 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
Table 145 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013
IRONS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 146 Sales of Irons: 2003-2008
Table 147 Sales of Irons: % Growth 2003-2008
Table 148 Unit Sales of Irons by Format: % Breakdown 2004-2008
Table 149 Company Shares of Irons 2004-2008
Table 150 Brand Shares of Irons 2005-2008
Table 151 Forecast Sales of Irons: 2008-2013
Table 152 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 153 Sales of Personal Care Appliances: 2003-2008
Table 154 Sales of Personal Care Appliances: % Growth 2003-2008
Table 155 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 156 Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 157 Company Shares of Personal Care Appliances 2004-2008
Table 158 Brand Shares of Personal Care Appliances 2005-2008
Table 159 Forecast Sales of Personal Care Appliances: 2008-2013
Table 160 Forecast Sales of Personal Care Appliances: % Growth 2008-2013
AIR TREATMENT PRODUCTS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 161 Sales of Air Treatment Products: 2003-2008
Table 162 Sales of Air Treatment Products: % Growth 2003-2008
Table 163 Company Shares of Air Treatment Products 2004-2008
Table 164 Brand Shares of Air Treatment Products 2005-2008
Table 165 Forecast Sales of Air Treatment Products: 2008-2013
Table 166 Forecast Sales of Air Treatment Products: % Growth 2008-2013
HEATING APPLIANCES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 167 Retail Sales of Heating Appliances: 2003-2008
Table 168 Retail Sales of Heating Appliances: % Growth 2003-2008
Table 169 Company Shares of Heating Appliances 2004-2008
Table 170 Brand Shares of Heating Appliances 2005-2008
Table 171 Forecast Sales of Heating Appliances: 2008-2013
Table 172 Forecast Sales of Heating Appliances: % Growth 2008-2013