Domestic Electrical Appliances in the United Kingdom

Euromonitor International's Domestic Electrical Appliances in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Large kitchen appliances; Small electrical appliances

Executive summary

Economic overview

The UK continues to have one of the strongest and largest economies in the world, but, as has been widely reported, a long cycle of prosperity and growth is coming to an end. By the end of 2008, it was almost certain that the economy was in recession. In 2007/2008, a pattern of declining growth was clearly discernible. Sterling, however, remained one of the strongest currencies in the world, providing UK consumers with relatively cheap imports and access to a variety of products from around the world. In spite of this, the UK is especially vulnerable to turbulent market conditions, due to an economy which is unusually reliant on financial services, and this is bound to impact on consumer spending. In the review period, consumer spending was adversely affected by rising inflation and higher interest rates, especially taking into account the high levels of debt accumulated in the UK.

Bang goes the housing boom

Following an almost unprecedented decade or more of rising house prices, the UK housing market began to fall in the review period, with the peak estimated during mid-2007. Although to some extent this contraction was regionally dependent (with London managing to maintain high prices, and in many cases see rising house prices), the average property recorded a 12% value fall in a 12-month period from 2007-2008. This, coupled with high levels of debt, higher interest rates, inflation and an impending recession, meant that inevitably disposable income was markedly down, and will continue to be so until this difficult period has passed. The domestic electrical appliances market is directly linked to the housing market.

Too much debt, no more cheap money

The UK has an especially high level of personal and housing debt, thanks in part to ill-founded generosity on the parts of the banks, and a vast increase in the number and variety of mortgages available, many of which were sold speculatively to lower income consumers who had a lesser chance of being able to service their debt. The flow of easy credit dried up in the review period, once economic figures suggested that the economy could not survive such a huge amount of debt. In the meantime, however, there were bank and building society casualties all over the world, including in the UK, and the cost of borrowing increased, with interest rates rising to their highest for a decade. One advantage of an otherwise gloomy situation, however, is that more first-time buyers are likely to enter the market as house prices fall and building societies continue to try to grease the wheels of a housing market in decline.

Domestic electrical appliances broadens and deepens

In order to maintain growth within domestic electric appliances, prices have generally been declining, but also the market has been broadening out, with an increase in premium products, as lower income consumers have dropped out of the market to wrestle with more significant concerns, such as rising food prices. Budget products remain readily available, as profit margins are still high, given the low wage costs at the manufacturing end, normally in China. However, the top end of the market has a far higher profit margin, and the wealthier demographic is less affected by debt and by the downturn in the economy. The UK also has a larger proportion of employees based in financial services who earn over £100,000 a year, and who are more likely to be targeted by the domestic electrical appliances market.

Foreign companies continue to gain

In spite of a recent weakening in sterling, the pound remains stronger than most currencies, and manufacturing in the country is 'hindered' by stricter labour laws and higher wages. This continues to allow overseas countries to hold an increasing share of the market, whether it is high quality design from the likes of Germany, or the huge number of imports from countries such as China, which are most concerned with maximising profit by driving down production costs.

Table of contents

DOMESTIC ELECTRICAL APPLIANCES IN THE UNITED KINGDOM : MARKET INSIGHT

EXECUTIVE SUMMARY

Economic overview

Bang goes the housing boom

Too much debt, no more cheap money

Domestic electrical appliances broadens and deepens

Foreign companies continue to gain

KEY TRENDS AND DEVELOPMENTS

Economic turbulence

Imports and currency keep the market afloat

Manufacturing costs complicate the situation

Retailers absorb costs and maintain growth

Population trends help the market

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008

MARKET DATA

Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008

Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008

Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008

Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008

Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008

Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008

Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008

Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008

Table 10 Company Shares of Large Kitchen Appliances 2004-2008

Table 11 Brand Shares of Large Kitchen Appliances 2005-2008

Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008

Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008

Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008

Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013

Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013

Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013

Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013

Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013

Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013

Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013

Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - UNITED KINGDOM

DE'LONGHI UK LTD - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 2 De'Longhi UK Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

DUALIT LTD - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Dualit Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

GLEN DIMPLEX GROUP - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Glen Dimplex Home Appliances: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

SALTON EUROPE LTD - DOMESTIC ELECTRICAL APPLIANCES - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Salton Europe Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

REFRIGERATION APPLIANCES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008

Table 24 Sales of Refrigeration Appliances by Subsector: Value 2003-2008

Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008

Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008

Table 27 Sales of Fridge Freezers by Format: % Breakdown 2004-2008

Table 28 Sales of Fridges by Format: % Breakdown 2004-2008

Table 29 Sales of Freezers by Format: % Breakdown 2004-2008

Table 30 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008

Table 31 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008

Table 32 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008

Table 33 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2008

Table 34 Company Shares of Refrigeration Appliances 2004-2008

Table 35 Brand Shares of Refrigeration Appliances 2005-2008

Table 36 Company Shares of Built-in Fridge Freezers 2004-2008

Table 37 Company Shares of Freestanding Fridge Freezers 2004-2008

Table 38 Company Shares of Built-in Fridges 2004-2008

Table 39 Company Shares of Freestanding Fridges 2004-2008

Table 40 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013

Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013

Table 42 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013

Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013

HOME LAUNDRY APPLIANCES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 44 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008

Table 45 Sales of Home Laundry Appliances by Subsector: Value 2003-2008

Table 46 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008

Table 47 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008

Table 48 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008

Table 49 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008

Table 50 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008

Table 51 Company Shares of Home Laundry Appliances 2004-2008

Table 52 Brand Shares of Home Laundry Appliances 2005-2008

Table 53 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013

Table 54 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013

Table 55 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013

Table 56 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013

DISHWASHERS IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 57 Sales of Dishwashers by Subsector: Volume 2003-2008

Table 58 Sales of Dishwashers by Subsector: Value 2003-2008

Table 59 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008

Table 60 Sales of Dishwashers by Subsector: % Value Growth 2003-2008

Table 61 Sales of Dishwashers by Format: % Breakdown 2004-2008

Table 62 Company Shares of Dishwashers 2004-2008

Table 63 Brand Shares of Dishwashers 2005-2008

Table 64 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013

Table 65 Forecast Sales of Dishwashers by Subsector: Value 2008-2013

Table 66 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013

Table 67 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013

LARGE COOKING APPLIANCES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 68 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008

Table 69 Sales of Large Cooking Appliances by Subsector: Value 2003-2008

Table 70 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008

Table 71 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008

Table 72 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008

Table 73 Sales of Range Cookers by Format: % Breakdown 2003-2008

Table 74 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008

Table 75 Sales of Built-in Hobs by Format: % Breakdown 2003-2008

Table 76 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008

Table 77 Company Shares of Large Cooking Appliances 2004-2008

Table 78 Brand Shares of Large Cooking Appliances 2005-2008

Table 79 Company Shares of Cookers 2004-2008

Table 80 Company Shares of Range Cookers 2004-2008

Table 81 Company Shares of Ovens 2004-2008

Table 82 Company Shares of Hobs 2004-2008

Table 83 Company Shares of Built-in Hobs 2004-2008

Table 84 Company Shares of Freestanding Hobs 2004-2008

Table 85 Company Shares of Cooker Hoods 2004-2008

Table 86 Company Shares of Built-in Cooker Hoods 2004-2008

Table 87 Company Shares of Freestanding Cooker Hoods 2004-2008

Table 88 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013

Table 89 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013

Table 90 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013

Table 91 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013

MICROWAVES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 92 Sales of Microwaves by Subsector: Volume 2003-2008

Table 93 Sales of Microwaves by Subsector: Value 2003-2008

Table 94 Sales of Microwaves by Subsector: % Volume Growth 2003-2008

Table 95 Sales of Microwaves by Subsector: % Value Growth 2003-2008

Table 96 Company Shares of Microwaves 2004-2008

Table 97 Brand Shares of Microwaves 2005-2008

Table 98 Microwaves by Distribution Format: % Analysis 2003-2008

Table 99 Forecast Sales of Microwaves by Subsector: Volume 2008-2013

Table 100 Forecast Sales of Microwaves by Subsector: Value 2008-2013

Table 101 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013

Table 102 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013

FOOD PREPARATION APPLIANCES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 103 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008

Table 104 Sales of Food Preparation Appliances by Subsector: Value 2003-2008

Table 105 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008

Table 106 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008

Table 107 Company Shares of Food Preparation Appliances 2004-2008

Table 108 Brand Shares of Food Preparation Appliances 2005-2008

Table 109 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013

Table 110 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013

Table 111 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013

Table 112 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013

SMALL COOKING APPLIANCES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 113 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008

Table 114 Sales of Small Cooking Appliances by Subsector: Value 2003-2008

Table 115 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008

Table 116 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008

Table 117 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008

Table 118 Company Shares of Small Cooking Appliances 2004-2008

Table 119 Brand Shares of Small Cooking Appliances 2005-2008

Table 120 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013

Table 121 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013

Table 122 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013

Table 123 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013

SMALL KITCHEN APPLIANCES (NON-COOKING) IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 124 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008

Table 125 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008

Table 126 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008

Table 127 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008

Table 128 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008

Table 129 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008

Table 130 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013

Table 131 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013

Table 132 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013

Table 133 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013

VACUUM CLEANERS IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 134 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008

Table 135 Sales of Vacuum Cleaners by Subsector: Value 2003-2008

Table 136 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008

Table 137 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008

Table 138 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008

Table 139 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008

Table 140 Company Shares of Vacuum Cleaners 2004-2008

Table 141 Brand Shares of Vacuum Cleaners 2005-2008

Table 142 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013

Table 143 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013

Table 144 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013

Table 145 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013

IRONS IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 146 Sales of Irons: 2003-2008

Table 147 Sales of Irons: % Growth 2003-2008

Table 148 Unit Sales of Irons by Format: % Breakdown 2004-2008

Table 149 Company Shares of Irons 2004-2008

Table 150 Brand Shares of Irons 2005-2008

Table 151 Forecast Sales of Irons: 2008-2013

Table 152 Forecast Sales of Irons: % Growth 2008-2013

PERSONAL CARE APPLIANCES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 153 Sales of Personal Care Appliances: 2003-2008

Table 154 Sales of Personal Care Appliances: % Growth 2003-2008

Table 155 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008

Table 156 Sales of Body Shavers by Type: % Breakdown 2003-2008

Table 157 Company Shares of Personal Care Appliances 2004-2008

Table 158 Brand Shares of Personal Care Appliances 2005-2008

Table 159 Forecast Sales of Personal Care Appliances: 2008-2013

Table 160 Forecast Sales of Personal Care Appliances: % Growth 2008-2013

AIR TREATMENT PRODUCTS IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 161 Sales of Air Treatment Products: 2003-2008

Table 162 Sales of Air Treatment Products: % Growth 2003-2008

Table 163 Company Shares of Air Treatment Products 2004-2008

Table 164 Brand Shares of Air Treatment Products 2005-2008

Table 165 Forecast Sales of Air Treatment Products: 2008-2013

Table 166 Forecast Sales of Air Treatment Products: % Growth 2008-2013

HEATING APPLIANCES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 167 Retail Sales of Heating Appliances: 2003-2008

Table 168 Retail Sales of Heating Appliances: % Growth 2003-2008

Table 169 Company Shares of Heating Appliances 2004-2008

Table 170 Brand Shares of Heating Appliances 2005-2008

Table 171 Forecast Sales of Heating Appliances: 2008-2013

Table 172 Forecast Sales of Heating Appliances: % Growth 2008-2013