Ear Care in Colombia
Euromonitor International's Ear Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: Nov 2008
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Table of contents
OTC HEALTHCARE IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC healthcare market continues to expand
Dietary supplements gain further acceptance among consumers
Fragmentation erodes leading multinationals’ value shares
OTC healthcare products thrive on diversity in distribution channels
Growth rates to moderate over forecast period
KEY TRENDS AND DEVELOPMENTS
Generics and other low-cost offerings challenge market leaders
Consumers increasingly comfortable with OTC healthcare products
Combination and value-added products help drive retail value growth
Distribution trends encourage OTC healthcare growth
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2002-2007
Table 2 Life Expectancy at Birth 2002-2007
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2002-2007
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2002-2007
Table 5 OTC Healthcare Company Shares by Value 2003-2007
Table 6 OTC Healthcare Brand Shares by Value 2004-2007
Table 7 Penetration of Private Label by Sector 2003-2007
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2002-2007
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2007
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2007-2012
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2007-2012
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
FARMA DE COLOMBIA SA, GRUPO - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Grupo Farma de Colombia SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Grupo Farma de Colombia SA: Competitive Position 2007
LAFRANCOL SA - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lafrancol SA: Key Facts
Summary 5 Lafrancol SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Lafrancol SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Lafrancol SA: Competitive Position 2007
OMNILIFE MANUFACTURA DE COLOMBIA LTDA - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Omnilife Manufactura de Colombia Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Omnilife Manufactura de Colombia Ltda: Competitive Position 2007
PROCAPS SA, LABORATORIOS - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Laboratorios Procaps SA: Key Facts
Summary 11 Laboratorios Procaps SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Laboratorios Procaps SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Laboratorios Procaps SA: Competitive Position 2007
TECNOQUíMICAS SA - OTC HEALTHCARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Tecnoquímicas SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 Tecnoquímicas SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Tecnoquímicas SA: Competitive Position 2007
EAR CARE IN COLOMBIA
TRENDS
SECTOR DATA
Table 12 Sales of Ear Care: Value 2002-2007
Table 13 Sales of Ear Care: % Value Growth 2002-2007
Table 14 Ear Care Company Shares by Value 2003-2007
Table 15 Ear Care Brand Shares by Value 2004-2007
Table 16 Forecast Sales of Ear Care: Value 2007-2012
Table 17 Forecast Sales of Ear Care: % Value Growth 2007-2012