Ear Care in Greece
Euromonitor International's Ear Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: May 2009
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Table of contents
OTC HEALTHCARE IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC healthcare sees steady retail value growth despite economic downturn
Demand for natural products increases
Trend of health and wellness benefits dynamic players
Healthfood stores find prosperous ground for expansion
Saturation in key categories expected to lead to slowdown in growth
KEY TRENDS AND DEVELOPMENTS
Increased migration and returning Greeks influence demand for products
The debate on reimbursement of “lifestyle medications”
Stressful lifestyles of consumers benefit OTC Healthcare
Alternative therapies and their impact
Manufacturers acknowledge the significance of communication
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Advertising
Packaging
Labelling
Distribution
Vitamins & Dietary Supplements Registration and Classification
EU Legislation
Self-medication and Preventative Medicine
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
ALAPIS SA - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alapis SA: Key Facts
Summary 3 Alapis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ELPEN SA - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Elpen SA: Key Facts
Summary 5 Elpen SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Elpen SA: Competitive Position 2008
KORRES NATURAL PRODUCTS SA - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Korres Natural Products SA: Key Facts
Summary 8 Korres Natural Products SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Korres Natural Products SA: Competitive Position 2008
LAVIPHARM SA, LABORATOIRES - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Laboratoires Lavipharm SA: Key Facts
Summary 11 Laboratoires Lavipharm SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Laboratoires Lavipharm SA: Production capacity 2008
COMPETITIVE POSITIONING
Summary 13 Laboratoires Lavipharm SA: Competitive Position 2008
SARANTIS SA, GR - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sarantis SA, Gr: Key Facts
Summary 15 Sarantis SA, Gr: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sarantis SA, Gr: Competitive Position 2008
EAR CARE IN GREECE
SECTOR DATA
Table 12 Sales of Ear Care: Value 2003-2008
Table 13 Sales of Ear Care: % Value Growth 2003-2008
Table 14 Ear Care Company Shares by Value 2004-2008
Table 15 Ear Care Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Ear Care: Value 2008-2013
Table 17 Forecast Sales of Ear Care: % Value Growth 2008-2013