Edrington Group
Euromonitor International's company profile, Edrington Group offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 4 | Tables: 11 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE SPIRITS BUSINESS
Core business
Growth potential
STRATEGIC OBJECTIVES AND CHALLENGES
Strengthening the premium positioning
Develop and innovate new product offerings around the existing portfolio
Achieve leading positions in key markets which provide superior growth opportunities
Increase in marketing support
Opportunities in other areas
A potential takeover target?
Table 1 Edrington Group: Spirits World Sector Sales Performance 2005
Table 2 Edrington Group: Spirits Regional Sales Performance 2005
COMPANY STRUCTURE
OPERATIONAL AND DISTRIBUTION STRATEGIES
Distribution through Maxxium
Production
Summary 1 Edrington Group: Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Strengthening the premium positioning
Adapting products to current trends
Increased focus on marketing
FAMOUS GROUSE, THE
Table 3 Edrington Group: Famous Grouse, The World Shares & Rankings in Spirits by Sector 2004-2005
Table 4 Edrington Group: Famous Grouse, The Regional Shares in Spirits by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 5 Edrington Group: Financial Summary 2002-2006
Table 6 Edrington Group: World Shares & Rankings in Spirits by Sector 2004-2005
Table 7 Edrington Group: World and Regional Shares in Spirits by Sector 2005
COMPANY BACKGROUND
Summary 2 Edrington Group: Historical Development
Summary 3 Edrington Group: Spirits Brands 2005
Summary 4 Edrington Group: Websites