Electrolux AB
Euromonitor International's company profile, Electrolux AB offers detailed strategic analysis of the company's business, examining its performance in the domestic electrical appliances market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 19 | Publication date: Feb 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS FOR ELECTROLUX AB IN DOMESTIC ELECTRICAL APPLIANCES MARKET
CORE BUSINESSES
Stong in North America and Western Europe
GROWTH OPPORTUNITIES
Latin America
Asia Pacific
Eastern Europe
LIMITED POTENTIAL
Australasia
Table 1 Electrolux AB: World Sector Sales Performance by Volume 2006
Table 2 Electrolux AB: Domestic Electrical Appliances Regional Sales Performance by Volume 2006
COMPANY STRATEGY
OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Restructuring programme continues
Efficient purchasing structure
Innovative appliances
Higher margins from new products
Development with external partners
OWNERSHIP EVENTS
Table 3 Electrolux AB: World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 4 Electrolux AB: World and Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
COMPANY STRUCTURE
Regional performance
Summary 1 Electrolux AB: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
AEG-ELECTROLUX
ELECTROLUX
FRIGIDAIRE
ZANUSSI-ELECTROLUX
Table 5 Electrolux AB: AEG-Electrolux World Shares in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 6 Electrolux AB: AEG-Electrolux Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
Table 7 Electrolux AB: Electrolux Brand Shares in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 8 Electrolux AB: Electrolux Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
Table 9 Electrolux AB: Frigidaire Brand Shares in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 10 Electrolux AB: Frigidaire Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
Table 11 Electrolux AB: Zanussi-Electrolux Brand Shares in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 12 Electrolux AB: Zanussi-Electrolux Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
APPENDICES
FINANCIAL SUMMARY
Table 13 Electrolux AB: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Electrolux AB: Historical Development
Summary 3 Electrolux AB: Subsidiaries 2006
Summary 4 Electrolux AB: Domestic Electrical Appliances Brands 2006
Summary 5 Electrolux AB: Company Locations
Summary 6 Electrolux AB: Websites