Electronic Arts Inc
Euromonitor International's company profile, Electronic Arts Inc offers detailed strategic analysis of the company's business, examining its performance in the toys and games market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Tables: 7 | Publication date: Jul 2007
Table of contents
TOYS AND GAMES : MARKET INSIGHT
INTRODUCTION
Key Facts
Summary 1 Electronic Arts Inc: Key Facts
TOYS AND GAMES BUSINESS
Business Development
Net Sales and Profits
Table 1 Electronic Arts Inc: Toys and Games Sales 2001-2006
COMPANY PERFORMANCE
Competitive Context
Company World Market Shares
Marketing Strategies
Distribution Strategies
BRAND ASSESSMENT
Brand Portfolio
New Product Development
STRATEGIC EVALUATION
Sector Potential
SWOT Analysis
Future Prospects
APPENDICES
Appendix 1 – Brand Portfolio
Summary 2 Electronic Arts Inc: Toys and Games Brands 2006
Appendix 2 – Subsidiaries and Affiliates
Summary 3 Electronic Arts Inc: Subsidiaries 2006
Appendix 3 – Websites
Summary 4 Electronic Arts Inc: Websites
Appendix 4 – History and Corporate Development
Summary 5 Electronic Arts Inc: Historical Development
Appendix 5 – Company Locations
Summary 6 Electronic Arts Inc: Company Locations