FEMSA (Fomento Economico Mexicano SA de CV)

Euromonitor International's company profile, FEMSA (Fomento Economico Mexicano SA de CV) offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE BEER BUSINESS

Geographically well-placed for success in Latin America

Kaiser acquisition will bear fruit long term

Export potential in mature markets

Table 1 FEMSA (Fomento Económico Mexicano SA de CV): Beer World Sector Sales Performance 2005

Table 2 FEMSA (Fomento Económico Mexicano SA de CV): Beer Regional Sales Performance 2005

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

Dual strategy reflects market norms

Premium positions in emerging markets

Growth by acquisition?

Strategic shift post-Kaiser

OPERATIONAL AND DISTRIBUTION STRATEGIES

Capital expenditure to develop distribution network

FEMSA’s domestic market characterised by vertical integration

International distribution agreements

Reshaping Mexican distribution patterns

MARKETING STRATEGIES

FEMSA spends to focus its advertising targets

OWNERSHIP EVENTS

Summary 1 FEMSA (Fomento Económico Mexicano SA de CV): Key Facts

PERFORMANCE BY REGION AND BY SECTOR

BEER MARKET ASSESSMENT

Beer market continues to concentrate, driven by merger and acquisition

Emerging markets key to organic growth

LAGER

Competitive landscape

Prospects

Table 3 FEMSA (Fomento Económico Mexicano SA de CV): World Shares & Rankings in Beer by Sector 2004-2005

Table 4 FEMSA (Fomento Económico Mexicano SA de CV): World and Regional Shares in Beer by Sector 2005

BRAND ASSESSMENT

Brand growth by acquisition

Geography informs strategy on many levels

Looking to create premium market and dabbling with economy

BRAND STRATEGY

SOL

TECATE

CARTA BLANCA

SUPERIOR

INDIO

Table 5 FEMSA (Fomento Económico Mexicano SA de CV): Carta Blanca World Shares & Rankings in Beer by Sector 2004-2005

Table 6 FEMSA (Fomento Económico Mexicano SA de CV): Carta Blanca Regional Shares in Beer by Sector 2005

Table 7 FEMSA (Fomento Económico Mexicano SA de CV): Indio World Shares & Rankings in Beer by Sector 2004-2005

Table 8 FEMSA (Fomento Económico Mexicano SA de CV): Indio Regional Shares in Beer by Sector 2005

Table 9 FEMSA (Fomento Económico Mexicano SA de CV): Sol World Shares & Rankings in Beer by Sector 2004-2005

Table 10 FEMSA (Fomento Económico Mexicano SA de CV): Sol Regional Shares in Beer by Sector 2005

Table 11 FEMSA (Fomento Económico Mexicano SA de CV): Superior World Shares & Rankings in Beer by Sector 2004-2005

Table 12 FEMSA (Fomento Económico Mexicano SA de CV): Superior Regional Shares in Beer by Sector 2005

Table 13 FEMSA (Fomento Económico Mexicano SA de CV): Tecate World Shares & Rankings in Beer by Sector 2004-2005

Table 14 FEMSA (Fomento Económico Mexicano SA de CV): Tecate Regional Shares in Beer by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 15 FEMSA (Fomento Económico Mexicano SA de CV): Financial Summary 2003-2006

COMPANY BACKGROUND

Summary 2 FEMSA (Fomento Económico Mexicano SA de CV): Historical Development

Summary 3 FEMSA (Fomento Económico Mexicano SA de CV): Subsidiaries 2005

Summary 4 FEMSA (Fomento Económico Mexicano SA de CV): Beer Brands 2005

Summary 5 FEMSA (Fomento Económico Mexicano SA de CV): Company Locations

Summary 6 FEMSA (Fomento Económico Mexicano SA de CV): Websites

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