Ferrero SpA

Euromonitor International's company profile, Ferrero SpA offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

1. INTRODUCTION

1.1 KEY FACTS

Summary 1 Ferrero SpA: Key Facts

2. CORPORATE OVERVIEW

2.1 FINANCIAL PERFORMANCE

Table 1 Ferrero SpA: Financial Summary 2000-2004

2.2 GEOGRAPHIC COVERAGE

Table 2 Ferrero SpA: Turnover by Region 2001-2004

2.3 BUSINESS FOCUS

2.4 INTERIM RESULTS

3. STRATEGIC OVERVIEW

3.1 OVERVIEW

3.2 OPERATIONAL STRATEGIES

Internal operations

External operations

Summary 2 Ferrero SpA: Business Agreements 2004

4. PACKAGED FOOD BUSINESS OF FERRERO SPA

4.1 PACKAGED FOOD BUSINESS DEVELOPMENT

Origins in chocolate spreads

Kinder Surprise key to Ferrero

Tic Tac remains important for Ferrero

Continued private status of Ferrero

5. FERRERO SPA PERFORMANCE IN PACKAGED FOOD

5.1 COMPETITIVE CONTEXT

Cadbury consolidates market lead in 2004

Chocolate outpaces sugar despite health concerns

5.2 COMPANY WORLD MARKET SHARES

Rising to the top in spreads

Growth in dairy products and bakery products does not affect global market share

Rising share in confectionery has not led to improved position

Table 3 Ferrero SpA: World Shares & Rankings in Packaged Food by Sector 2001-2004

5.3 COMPANY SHARES BY REGION AND SECTOR

Changing consumer trends to impact Western European sales

Rivals cause problems in developing Eastern Europe and Latin America

Spreads important in Africa and the Middle East and Australasia

Slow but sure progress in North America

Retaining the prime spot in Asia-Pacific chocolate spreads

Table 4 Ferrero SpA: Regional Shares of Packaged Food by Sector 2004

5.4 MARKETING STRATEGIES

Websites help promote brands

Sports feature high on the Ferrero marketing list

5.5 DISTRIBUTION STRATEGIES

Supermarkets still central to Ferrero

Internet sales are a growth area

6. FERRERO SPA PACKAGED FOOD BRAND ASSESSMENT

6.1 BRAND PORTFOLIO

Chocolate confectionery central to Ferrero

Tic Tac and Nutella head sugar confectionery and spreads portfolio

6.2 NEW PRODUCT DEVELOPMENT

Packaging development

6.3 CORE BRANDS

Duplo

Table 5 Ferrero SpA: Duplo World Shares in Chocolate Confectionery by Sector 2001-2004

Table 6 Ferrero SpA: Duplo Regional Shares in Chocolate Confectionery by Sector 2004

Ferrero Rocher

Table 7 Ferrero SpA: Ferrero Rocher World Shares in Chocolate Confectionery by Sector 2001-2004

Table 8 Ferrero SpA: Ferrero Rocher Regional Shares in Chocolate Confectionery by Sector 2004

Kinder Surprise

Table 9 Ferrero SpA: Kinder Surprise World Shares in Chocolate Confectionery by Sector 2001-2004

Table 10 Ferrero SpA: Kinder Surprise Regional Shares in Chocolate Confectionery by Sector 2004

Mon Chéri

Table 11 Ferrero SpA: Mon Chéri World Shares in Chocolate Confectionery by Sector 2001-2004

Table 12 Ferrero SpA: Mon Chéri Regional Shares in Chocolate Confectionery by Sector 2004

Tic Tac

Table 13 Ferrero SpA: Tic Tac World Shares in Sugar Confectionery by Sector 2001-2004

Table 14 Ferrero SpA: Tic Tac Regional Shares in Sugar Confectionery by Sector 2004

7. FERRERO SPA PACKAGED FOOD STRATEGIC EVALUATION

7.1 FERRERO SPA SECTOR POTENTIAL

Widening distribution channels could pay off in Latin America

Africa and the Middle East to see fastest chocolate confectionery growth

Mixed performances in existing Eastern Europe markets

Australasia retains its preference for chocolate

Decline in key Western European sectors

Reduced sugar confectionery grows quickly

Table 15 Ferrero SpA: World Sales Performance of Key Sectors of Involvement 2004

7.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

7.3 FUTURE PROSPECTS FOR PACKAGED FOOD BUSINESS

Downshifting brands will have negative effect

Need to strengthen premium and sugar-free portfolio

Further extension into other packaged food sectors likely

8. APPENDICES

8.1 APPENDIX 1 – FERRERO SPA BRAND PORTFOLIO

Summary 3 Ferrero SpA: Packaged Food Brands 2004

8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF FERRERO SPA

Summary 4 Ferrero SpA: Subsidiaries 2004

8.3 APPENDIX 3 – WEBSITES OF FERRERO SPA

Summary 5 Ferrero SpA: Websites

8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT

Summary 6 Ferrero SpA: Historical Development

8.5 APPENDIX 5 – COMPANY LOCATIONS

Summary 7 Ferrero SpA: Company Locations

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