Financial Cards in Brazil
Euromonitor International's Financial Cards in Brazil report establishes the size and structure of the market for ATMs, credit cards, debit cards, store cards and smart cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Buy online to access strategic market analysis and an interactive statistical database of value and volume for retail and internet transactions, number of cards in circulation and company brand shares.
Tables: 105 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Financial cards in circulation; Transactions
Executive summary
Strong economy boosts consumer confidence and consumption
The Brazilian economy improved in 2006 and 2007. Falling interest rates and currency appreciation created a very consumption-friendly environment, unlike any other seen during the previous 20 years. This resulted in increased availability of credit and rises in real wages, giving a boost to the confidence of Brazilian consumers. Increased internal consumption, which surpassed initial expectations of the more optimistic economists, showed a growth level not seen since 2004. Items that saw significantly increased consumption included electrical appliances, cars, furniture and household goods, and personal goods.
Companies invest in new technologies to increase security and mobility
Throughout the review period, increasing numbers of new products and services were launched on new technologies, to increase the security and mobility of financial payments. These services were launched by both issuers and operators in a range of different areas. For example, in 2007, Bradesco and Visa launched the world’s first payment cards with an embedded battery, called powered cards. However, most important were the new technologies launched to capture small payment transactions, with the leading global operators MasterCard and Visa being the main drivers of this development.
Issuers expand partnerships to increase customer base
Having originally developed partnership with the larger retailers in Brazil in order to expand operations, issuers consider that the penetration of cards in the retail sector has reached its limit, and are seeking new areas of growth. In 2007, a range of partnerships was formed between issuers and new types of companies, such as airline companies, petrol station companies and car manufacturers. Companies which have launched financial cards include Ipiranga, Petrobras, General Motors and Gol.
E-commerce and m-commerce transactions on the rise
Throughout the review period, e-commerce and m-commerce in Brazil expanded strongly, driven by Brazilians’ increased usage of the internet and mobile phones. Brazil is among the top 10 internet nations in the world, and operators investing in increasing e-commerce security of financial card transactions saw strong growth during the review period. In terms of items purchased, electrical appliances, air flights, cinema and theatre tickets saw the largest growth, with the credit card the preferred payment instrument. The high penetration of mobile phones among the Brazilian population, together with the advancement of smart cards in the country, encouraged the majority of the leading financial companies to offer m-commerce services during the review period.
Companies invest in increased research to better understand consumption patterns
The high growth and profits made by financial institutions and card companies in Brazil have caused them to make more investments in research, in order to understand consumption patterns and improve the services provided. During the review period, financial institutions such as Itaú and operators MasterCard and Visa financed several research studies on different areas of financial cards. This helped them to better understand the regional conditions affecting usage of financial cards and thus to increase the quality of their services. For example, a study performed by TNS Interscience found that the female population was a driving force in the usage of financial cards.
Table of contents
FINANCIAL CARDS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong economy boosts consumer confidence and consumption
Companies invest in new technologies to increase security and mobility
Issuers expand partnerships to increase customer base
E-commerce and m-commerce transactions on the rise
Companies invest in increased research to better understand consumption patterns
KEY TRENDS AND DEVELOPMENTS
Strong economy boosts consumer confidence and consumption
Maturity of financial cards market drives companies to invest in new technologies
Companies invest in increased research to better understand consumption patterns
OPERATING ENVIRONMENT
Consumer credit and lending
Issuer Fraud
Acquirer fraud
E-commerce
M-commerce
Table 1 Mobile Banking in Brazil 2007
ATM and POS terminals
Cash Withdrawal vs Card purchase
Governmental regulation and legislation
MARKET INDICATORS
Table 2 Number of POS Terminals 2004-2007
Table 3 Number of ATMs 2004-2007
Table 4 Disposable Income 2002-2007
Table 5 Consumer Credit 2002-2007
Table 6 Value Lost to Fraud 2002-2007
MARKET DATA
Table 7 Financial Cards: Transactions 2002-2007
Table 8 Financial Cards: Value 2002-2007
Table 9 Financial Cards: Number of Cards in Circulation 2002-2007
Table 10 Financial Cards: Number of Accounts 2002-2007
Table 11 Domestic versus Foreign Spend 2007
Table 12 Card Expenditure by Sector 2007
Table 13 Card Expenditure by Location 2007
Table 14 Financial Cards: Number of Internet Transactions 2002-2007
Table 15 Financial Cards: Internet Transaction Value 2002-2007
Table 16 Financial Cards: Number of Cards by Issuer 2002-2006
Table 17 Financial Cards: Number of Cards by Operator 2002-2006
Table 18 Financial Cards: Point of Sale Transactions by Acquirer 2002-2006
Table 19 Financial Cards Forecast: Transactions 2007-2012
Table 20 Financial Cards Forecast: Value 2007-2012
Table 21 Financial Cards Forecast: Number of Cards in Circulation 2007-2012
Table 22 Financial Cards: Forecast Number of Accounts 2007-2012
Table 23 Financial Cards Forecast: Number of Internet Transactions 2007-2012
Table 24 Financial Cards Forecast: Internet Transaction Value 2007-2012
DEFINITIONS
Cards by Type
Cardholder Behaviour
Card Expenditure by Sector
Value Lost to Card Fraud
Consumer Credit
Market Background
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
AMERICAN BANKNOTE - FINANCIAL CARDS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 American BankNote: Key Facts
Summary 3 American BankNote: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
HIPERCARD - FINANCIAL CARDS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hipercard: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ORBITALL - FINANCIAL CARDS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Orbitall: Key Facts
Summary 6 Orbitall: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SMART.NET - FINANCIAL CARDS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Smart.Net: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TECBAN SA - FINANCIAL CARDS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 TecBan: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 ATM Cards Sector Performance: 2002-2007
Table 26 ATM Cards Sector Performance: % Growth 2002-2007
Table 27 ATM Cards: Forecast Sector Performance: 2007-2012
Table 28 ATM Cards: Forecast Sector Performance: % Growth 2007-2012
SMART CARDS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Smart Cards Sector Performance: 2002-2007
Table 30 Smart Cards Sector Performance: % Growth 2002-2007
Table 31 Smart Cards: Memory Vs Microprocessor 2004-2007
Table 32 Smart Cards: Contact Vs Contactless 2004-2007
Table 33 Smart Cards: Forecast Sector Performance: 2007-2012
Table 34 Smart Cards: Forecast Sector Performance: % Growth 2007-2012
DEBIT TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Debit Cards Sector Performance: 2002-2007
Table 36 Debit Cards Sector Performance: % Growth 2002-2007
Table 37 Debit Cards: Number of Cards by Issuer 2002-2006
Table 38 Debit Cards: Number of cards by Operator 2002-2006
Table 39 Debit Cards Transactions by Acquirer 2002-2006
Table 40 Debit Cards Transaction Value by Operator 2002-2006
Table 41 Debit Cards: Forecast Sector Performance: 2007-2012
Table 42 Debit Cards: Forecast Sector Performance: % Growth 2007-2012
CREDIT CARD TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Credit Cards Sector Performance: 2002-2007
Table 44 Credit Cards Sector Performance: % Growth 2002-2007
Table 45 Personal Credit Cards Sector Performance: 2002-2007
Table 46 Personal Credit Cards Sector Performance: % Growth 2002-2007
Table 47 Corporate Credit Cards: Sector Performance: 2002-2007
Table 48 Corporate Credit Cards: Sector Performance: % Growth 2002-2007
Table 49 Credit Cards: Number of Cards by Issuer 2002-2006
Table 50 Credit Cards: Number of cards by Operator 2002-2006
Table 51 Credit Cards Transactions by Acquirer 2002-2006
Table 52 Credit Cards Transaction Value by Operator 2002-2006
Table 53 Personal Credit Cards Transactions by Acquirer 2002-2006
Table 54 Personal Credit Cards Transaction Value by Operator 2002-2006
Table 55 Corporate Credit Cards Transactions by Acquirer 2002-2006
Table 56 Corporate Credit Cards Transaction Value by Operator 2002-2006
Table 57 Credit Cards: Forecast Sector Performance: 2007-2012
Table 58 Credit Cards: Forecast Sector Performance: % Growth 2007-2012
Table 59 Personal Credit Cards: Forecast Sector Performance: 2007-2012
Table 60 Personal Credit Cards: Forecast Sector Performance: % Growth 2007-2012
Table 61 Corporate Credit Cards: Forecast Sector Performance: 2007-2012
Table 62 Corporate Credit Cards: Forecast Sector Performance: % Growth 2007-2012
CHARGE CARD TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Charge Cards Sector Performance: 2002-2007
Table 64 Charge Cards Sector Performance: % Growth 2002-2007
Table 65 Personal Charge Cards Sector Performance: 2002-2007
Table 66 Personal Charge Cards Sector Performance: % Growth 2002-2007
Table 67 Corporate Charge Cards: Sector Performance: 2002-2007
Table 68 Corporate Charge Cards: Sector Performance: % Growth 2002-2007
Table 69 Charge Cards: Number of Cards by Issuer 2002-2006
Table 70 Charge Cards: Number of cards by Operator 2002-2006
Table 71 Charge Cards Transactions by Acquirer 2002-2006
Table 72 Charge Cards Transaction Value by Operator 2002-2006
Table 73 Personal Charge Cards Transactions by Acquirer 2002-2006
Table 74 Personal Charge Cards Transaction Value by Operator 2002-2006
Table 75 Corporate Charge Cards Transactions by Acquirer 2002-2006
Table 76 Corporate Charge Cards Transaction Value by Operator 2002-2006
Table 77 Charge Cards: Forecast Sector Performance: 2007-2012
Table 78 Charge Cards: Forecast Sector Performance: % Growth 2007-2012
Table 79 Personal Charge Cards: Forecast Sector Performance: 2007-2012
Table 80 Personal Charge Cards: Forecast Sector Performance: % Growth 2007-2012
Table 81 Corporate Charge Cards: Forecast Sector Performance: 2007-2012
Table 82 Corporate Charge Cards: Forecast Sector Performance: % Growth 2007-2012
PRE-PAID CARD TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Pre-paid Cards Sector Performance: 2002-2007
Table 84 Pre-paid Cards Sector Performance: % Growth 2002-2007
Table 85 Pre-paid Cards: Number of Cards by Issuer 2002-2006
Table 86 Pre-paid Cards: Number of cards by Operator 2002-2006
Table 87 Pre-paid Cards Transactions by Acquirer 2002-2006
Table 88 Pre-paid Cards Transaction Value by Operator 2002-2006
Table 89 Pre-paid Cards by Type 2004-2007
Table 90 Pre-paid Cards: Forecast Sector Performance: 2007-2012
Table 91 Pre-paid Cards: Forecast Sector Performance: % Growth 2007-2012
STORE CARD TRANSACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Store Cards Sector Performance: 2002-2007
Table 93 Store Cards Sector Performance: % Growth 2002-2007
Table 94 Store Cards: Number of Cards by Issuer 2002-2006
Table 95 Store Cards Transactions by Acquirer 2002-2006
Table 96 Store Cards: Forecast Sector Performance: 2007-2012
Table 97 Store Cards: Forecast Sector Performance: % Growth 2007-2012