Financial Cards in Hungary
Euromonitor International's Financial Cards in Hungary report establishes the size and structure of the market for ATMs, credit cards, debit cards, store cards and smart cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Buy online to access strategic market analysis and an interactive statistical database of value and volume for retail and internet transactions, number of cards in circulation and company brand shares.
Tables: 106 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Financial cards in circulation; Transactions
Executive summary
Healthy growth to continue
The number of financial cards is Hungary was still low in relation with the adult population and therefore the review period saw dynamic development in terms of both the number of cards and the value and volume of transactions. This development was expected to continue in 2007. Card issuers as well as card operators have been very active in introducing new products and services as well as marketing and advertising them, which was a main driving force behind the growing awareness and wider use of financial cards.
Increasing consumer spending stimulates growth
Since the late 1990s, Hungarians have seen healthy growth in disposable income. Consequently, consumer expenditure has significantly increased, which in turn drove the growth in the number and the value of financial card transactions. Since Hungarians were not used to using “plastic” cards, ATM transactions benefited the most. However, the review period saw a gradual shift away from ATM transactions in favour of card payments.
OTP Bank with a strong position in all sectors
The number of financial cards players is relatively high, but the market remains highly concentrated with OTP Bank dominating. In 2006, the company was the market leader in ATM and debit cards and despite its late entry (2005) was a leading company in credit and charge cards by 2006. In addition, OTP Bank was the number one acquirer.
Card fraud on the rise
Hungary is behind with migration to chip technology, which is believed to be the main reason why card fraud rose notably towards the end of the review period. As the great majority of financial cards in Hungary are still not EMV-standard, fraudsters seem to have turned their attention to this market, which largely explains the significant increase in the value lost to fraud due to stolen or lost cards and ID fraud in 2006 and 2007. In the short term this is not expected to change; the only solution to the problem is the more rapid adaptation of new technology in order to prevent a further increase in fraud.
Low penetration rates signal growth opportunity
ATM and debit cards represent the majority of cards. Credit cards and charge cards were still negligible, which indicates plenty of room for future growth. It appears that future performance of the market will be driven by the growth of credit cards.
Table of contents
FINANCIAL CARDS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy growth to continue
Increasing consumer spending stimulates growth
OTP Bank with a strong position in all sectors
Card fraud on the rise
Low penetration rates signal growth opportunity
KEY TRENDS AND DEVELOPMENTS
Growing disposable income boosts consumer spending
Hungary lags behind in adopting to new technologies
Changing retail structure to promote card payment
OPERATING ENVIRONMENT
Consumer credit and lending
Issuer Fraud
E-commerce
M-commerce
ATM and POS terminals
Cash Withdrawal versus Card purchase
Governmental regulation and legislation
MARKET INDICATORS
Table 1 Number of POS Terminals 2004-2007
Table 2 Number of ATMs 2004-2007
Table 3 Disposable Income 2002-2007
Table 4 Consumer Credit 2002-2007
Table 5 Value Lost to Fraud 2002-2007
MARKET DATA
Table 6 Financial Cards: Transactions 2002-2007
Table 7 Financial Cards: Value 2002-2007
Table 8 Financial Cards: Number of Cards in Circulation 2002-2007
Table 9 Financial Cards: Number of Accounts 2002-2007
Table 10 Domestic versus Foreign Spend 2007
Table 11 Card Expenditure by Sector 2007
Table 12 Card Expenditure by Location 2007
Table 13 Financial Cards: Number of Internet Transactions 2002-2007
Table 14 Financial Cards: Internet Transaction Value 2002-2007
Table 15 Financial Cards: Number of Cards by Issuer 2002-2006
Table 16 Financial Cards: Number of Cards by Operator 2002-2006
Table 17 Financial Cards: Point of Sale Transactions by Acquirer 2002-2006
Table 18 Financial Cards Forecast: Transactions 2007-2012
Table 19 Financial Cards Forecast: Value 2007-2012
Table 20 Financial Cards Forecast: Number of Cards in Circulation 2007-2012
Table 21 Financial Cards: Forecast Number of Accounts 2007-2012
Table 22 Financial Cards Forecast: Number of Internet Transactions 2007-2012
Table 23 Financial Cards Forecast: Internet Transaction Value 2007-2012
DEFINITIONS
Cards by Type
Cardholder Behaviour
Card Expenditure by Sector
Value Lost to Card Fraud
Consumer Credit
Market Background
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
ÁLLAMI NYOMDA NYRT - FINANCIAL CARDS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Állami Nyomda Nyrt: Key Facts
Summary 3 Állami Nyomda Nyrt: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
INTER-EURóPA BANK RT - FINANCIAL CARDS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Inter-Európa Bank Nyrt: Key Facts
Summary 5 Inter-Európa Bank Nyrt: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
KERESKEDELMI éS HITEL BANK NYRT (K & H) - FINANCIAL CARDS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Kereskedelmi és Hitel Bank Nyrt: Key Facts
Summary 7 Kereskedelmi és Hitel Bank Nyrt: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
MAGYAR CETELEM BANK ZRT - FINANCIAL CARDS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Table 24 Summary1 Magyar Cetelem Bank Zrt: Key Facts
Table 25 Summary2 Magyar Cetelem Bank Zrt: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
OTP BANK NYRT - FINANCIAL CARDS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 OTP Bank Nyrt: Key Facts
Summary 9 OTP Bank Nyrt: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SMART CARDS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Smart Cards Sector Performance: 2002-2007
Table 27 Smart Cards Sector Performance: % Growth 2002-2007
Table 28 Smart Cards: Memory Vs Microprocessor 2004-2007
Table 29 Smart Cards: Contact Vs Contactless 2004-2007
Table 30 Smart Cards: Forecast Sector Performance: 2007-2012
Table 31 Smart Cards: Forecast Sector Performance: % Growth 2007-2012
ATM TRANSACTIONS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 ATM Cards Sector Performance: 2002-2007
Table 33 ATM Cards Sector Performance: % Growth 2002-2007
Table 34 ATM Cards: Forecast Sector Performance: 2007-2012
Table 35 ATM Cards: Forecast Sector Performance: % Growth 2007-2012
DEBIT TRANSACTIONS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Debit Cards Sector Performance: 2002-2007
Table 37 Debit Cards Sector Performance: % Growth 2002-2007
Table 38 Debit Cards: Number of Cards by Issuer 2002-2006
Table 39 Debit Cards: Number of cards by Operator 2002-2006
Table 40 Debit Cards Transactions by Acquirer 2002-2006
Table 41 Debit Cards Transaction Value by Operator 2002-2006
Table 42 Debit Cards: Forecast Sector Performance: 2007-2012
Table 43 Debit Cards: Forecast Sector Performance: % Growth 2007-2012
CREDIT CARD TRANSACTIONS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Credit Cards Sector Performance: 2002-2007
Table 45 Credit Cards Sector Performance: % Growth 2002-2007
Table 46 Personal Credit Cards Sector Performance: 2002-2007
Table 47 Personal Credit Cards Sector Performance: % Growth 2002-2007
Table 48 Corporate Credit Cards: Sector Performance: 2002-2007
Table 49 Corporate Credit Cards: Sector Performance: % Growth 2002-2007
Table 50 Credit Cards: Number of Cards by Issuer 2002-2006
Table 51 Credit Cards: Number of cards by Operator 2002-2006
Table 52 Credit Cards Transactions by Acquirer 2002-2006
Table 53 Credit Cards Transaction Value by Operator 2002-2006
Table 54 Personal Credit Cards Transactions by Acquirer 2002-2006
Table 55 Personal Credit Cards Transaction Value by Operator 2002-2006
Table 56 Corporate Credit Cards Transactions by Acquirer 2002-2006
Table 57 Corporate Credit Cards Transaction Value by Operator 2002-2006
Table 58 Credit Cards: Forecast Sector Performance: 2007-2012
Table 59 Credit Cards: Forecast Sector Performance: % Growth 2007-2012
Table 60 Personal Credit Cards: Forecast Sector Performance: 2007-2012
Table 61 Personal Credit Cards: Forecast Sector Performance: % Growth 2007-2012
Table 62 Corporate Credit Cards: Forecast Sector Performance: 2007-2012
Table 63 Corporate Credit Cards: Forecast Sector Performance: % Growth 2007-2012
CHARGE CARD TRANSACTIONS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Charge Cards Sector Performance: 2002-2007
Table 65 Charge Cards Sector Performance: % Growth 2002-2007
Table 66 Personal Charge Cards Sector Performance: 2002-2007
Table 67 Personal Charge Cards Sector Performance: % Growth 2002-2007
Table 68 Corporate Charge Cards: Sector Performance: 2002-2007
Table 69 Corporate Charge Cards: Sector Performance: % Growth 2002-2007
Table 70 Charge Cards: Number of Cards by Issuer 2002-2006
Table 71 Charge Cards: Number of cards by Operator 2002-2006
Table 72 Charge Cards Transactions by Acquirer 2002-2006
Table 73 Charge Cards Transaction Value by Operator 2002-2006
Table 74 Personal Charge Cards Transactions by Acquirer 2002-2006
Table 75 Personal Charge Cards Transaction Value by Operator 2002-2006
Table 76 Corporate Charge Cards Transactions by Acquirer 2002-2006
Table 77 Corporate Charge Cards Transaction Value by Operator 2002-2006
Table 78 Charge Cards: Forecast Sector Performance: 2007-2012
Table 79 Charge Cards: Forecast Sector Performance: % Growth 2007-2012
Table 80 Personal Charge Cards: Forecast Sector Performance: 2007-2012
Table 81 Personal Charge Cards: Forecast Sector Performance: % Growth 2007-2012
Table 82 Corporate Charge Cards: Forecast Sector Performance: 2007-2012
Table 83 Corporate Charge Cards: Forecast Sector Performance: % Growth 2007-2012
PRE-PAID CARD TRANSACTIONS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Pre-paid Cards Sector Performance: 2002-2007
Table 85 Pre-paid Cards Sector Performance: % Growth 2002-2007
Table 86 Pre-paid Cards: Number of Cards by Issuer 2002-2006
Table 87 Pre-paid Cards: Number of cards by Operator 2002-2006
Table 88 Pre-paid Cards Transaction Value by Operator 2002-2006
Table 89 Pre-paid Cards by Type 2004-2007
Table 90 Pre-paid Cards: Forecast Sector Performance: 2007-2012
Table 91 Pre-paid Cards: Forecast Sector Performance: % Growth 2007-2012
STORE CARD TRANSACTIONS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Store Cards Sector Performance: 2002-2007
Table 93 Store Cards Sector Performance: % Growth 2002-2007
Table 94 Store Cards: Number of Cards by Issuer 2002-2006
Table 95 Store Cards Transactions by Acquirer 2002-2006
Table 96 Store Cards: Forecast Sector Performance: 2007-2012
Table 97 Store Cards: Forecast Sector Performance: % Growth 2007-2012