Financial Cards in Poland
Euromonitor International's Financial Cards in Poland report establishes the size and structure of the market for ATMs, credit cards, debit cards, store cards and smart cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
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Tables: 104 | Publication date: Apr 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Financial cards in circulation; Transactions
Executive summary
Financial cards sees dynamic growth
Over the review period financial cards in Poland saw constant dynamic growth. This was illustrated by the development of basic indicators: the number of cards in circulation, and the volume and value of transactions.
This development derived from the lower penetration level – compared to the average EU level – with regard to financial cards, positive economic transformation, consumer activity and promotional campaigns by market leaders.
ATM function is a false leader
The majority of financial cards in Poland have the ATM function. However, it should be noted that the number of cards with only this single function are gradually diminishing. The density of ATM function results from the fact that almost all debit, credit and charge cards possess this function. Thus all such transactions are included here. Nevertheless, Polish customers are steadily but surely more inclined to use financial cards for non-cash transactions.
Domination of debit cards
Debit cards account for a majority of financial cards in Poland. Although debit cards are traditionally used by Poles to withdraw cash from ATMs, growth in cashless transactions was registered over the review period. Banks originally issued debit cards to holders of personal current accounts. Therefore the number of debit cards is similar to the number of such accounts. Steady growth in personal accounts and an increase in the number of ATMs and POS terminals will help to boost growth in the number of debit cards in the forecast period. Other important factors that will contribute to the positive forecast growth rate of debit cards are the convenience of internet shopping and spending whilst travelling abroad.
Credit cards booming in the market
Credit cards registered high growth in terms of number of cards in circulation over the review period. This mainly resulted from the heavy demand for consumer credit from Polish inhabitants. Some impetus to growth was afforded by extremely intensive promotional activity by the banks. Most of these institutions simultaneously lowered their expectations with regards to the income level of their individual applicants. This resulted in credit cards becoming much more affordable to the larger number of less wealthy customers.
Visa is leading operator and PKO BP is main Polish issuer
The Polish financial cards market has two dominating operators – Visa International Service Association and MasterCard Europe. Visa is the market leader in number of financial cards in circulation. The other operators (Diners Club, American Express and Polcard) play a smaller role in the Polish market. The biggest Polish retail bank, PKO Bank Polski SA, also owns the largest number of issued cards in total. This results from the fact that it has the biggest number of individual accounts, which has a significant influence on the number of issued cards. The bank is very popular because it owns the biggest number of ATMs, which is crucial to its promotional campaign.
Smart cards – delayed but very offensive
The common exchange of cards with coded magnetic strips for chip cards was planned to commence in Poland at the beginning of the 21st century. However, banks were not totally willing to participate due to the high cost of such an operation and the low number of POS terminals that accept chip cards. Additionally, the low level of fraud did not encourage banks to proceed with this project until 2004. In 2005 the cards migration process became more dynamic, resulting in a growing number of chip cards in circulation. Consequently, Polish banks started to fully exchange cards with magnetic strips for chip cards. This process is expected to be very dynamic in the forecast period. In 2011 the vast majority of cash cards in Poland will contain chips.
Table of contents
FINANCIAL CARDS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Financial cards sees dynamic growth
ATM function is a false leader
Domination of debit cards
Credit cards booming in the market
Visa is leading operator and PKO BP is main Polish issuer
Smart cards – delayed but very offensive
KEY TRENDS AND DEVELOPMENTS
Poles penchant for consumer credit
Intensive promotion of banking products
Opening new individual current accounts
A growing interest in corporate cards among Polish entrepreneurs
Banks seek to replace plastic cards with magnetic strip with chip cards
Clients’ growing interest in pre-paid cards
Personalisation of layout of cards
Intensive growth in popularity of store cards
An increase in cashless transactions made by debit card owners
Intensive development of internet sales
MARKET INDICATORS
Table 1 Number of POS Terminals 2004-2006
Table 2 Number of ATMs 2004-2006
Table 3 Disposable Income 2001-2006
Table 4 Consumer Credit 2001-2006
Table 5 Value Lost to Fraud 2001-2006
MARKET DATA
Table 6 Financial Cards: Transactions 2001-2006
Table 7 Financial Cards: Value 2001-2006
Table 8 Financial Cards: Number of Cards in Circulation 2001-2006
Table 9 Financial Cards: Number of Accounts 2001-2006
Table 10 Domestic versus Foreign Spend 2006
Table 11 Financial Cards: Cash Withdrawal versus Card Purchase 2006
Table 12 Card Expenditure by Sector 2006
Table 13 Card Expenditure by Location 2006
Table 14 Financial Cards: Number of Internet Transactions 2001-2006
Table 15 Financial Cards: Internet Transaction Value 2001-2006
Table 16 Financial Cards Forecast: Transactions 2006-2011
Table 17 Financial Cards Forecast: Value 2006-2011
Table 18 Financial Cards Forecast: Number of Cards in Circulation 2006-2011
Table 19 Financial Cards: Forecast Number of Accounts 2006-2011
Table 20 Financial Cards Forecast: Number of Internet Transactions 2006-2011
Table 21 Financial Cards Forecast: Internet Transaction Value 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - POLAND
ECARD SA - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
Key Facts
Summary 1 eCard SA: Key Facts
Summary 2 eCard SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ING BANK SLASKI - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 ING Bank Slaski SA: Key Facts
Summary 4 ING Bank Slaski: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
LUKAS SA - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lukas SA: Key Facts
Summary 6 Lukas SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
PEKAO SA - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Pekao SA: Key Facts
Summary 8 Pekao SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
PKO BANK POLSKI SA - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 PKO Bank Polski SA: Key Facts
Summary 10 PKO Bank Polski SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SMART CARDS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Smart Cards Sector Performance: 2001-2006
Table 23 Smart Cards Sector Performance: % Growth 2001-2006
Table 24 Smart Cards: Memory Vs Microprocessor 2004-2006
Table 25 Smart Cards: Contact Vs Contactless 2004-2006
Table 26 Smart Cards: Forecast Sector Performance: 2006-2011
Table 27 Smart Cards: Forecast Sector Performance: % Growth 2006-2011
ATM TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 ATM Cards Sector Performance: 2001-2006
Table 29 ATM Cards Sector Performance: % Growth 2001-2006
Table 30 ATM Cards: Forecast Sector Performance: 2006-2011
Table 31 ATM Cards: Forecast Sector Performance: % Growth 2006-2011
DEBIT TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Debit Cards Sector Performance: 2001-2006
Table 33 Debit Cards Sector Performance: % Growth 2001-2006
Table 34 Debit Cards: Number of Cards by Issuer 2001-2005
Table 35 Debit Cards: Number of cards by Operator 2001-2005
Table 36 Debit Cards Transactions by Acquirer 2001-2005
Table 37 Debit Cards Transaction Value by Operator 2001-2005
Table 38 Debit Cards: Forecast Sector Performance: 2006-2011
Table 39 Debit Cards: Forecast Sector Performance: % Growth 2006-2011
CREDIT CARD TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Credit Cards Sector Performance: 2001-2006
Table 41 Credit Cards Sector Performance: % Growth 2001-2006
Table 42 Personal Credit Cards Sector Performance: 2001-2006
Table 43 Personal Credit Cards Sector Performance: % Growth 2001-2006
Table 44 Corporate Credit Cards: Sector Performance: 2001-2006
Table 45 Corporate Credit Cards: Sector Performance: % Growth 2001-2006
Table 46 Credit Cards: Number of Cards by Issuer 2001-2005
Table 47 Credit Cards: Number of cards by Operator 2001-2005
Table 48 Credit Cards Transactions by Acquirer 2001-2005
Table 49 Credit Cards Transaction Value by Operator 2001-2005
Table 50 Personal Credit Cards Transactions by Acquirer 2001-2005
Table 51 Personal Credit Cards Transaction Value by Operator 2001-2005
Table 52 Corporate Credit Cards Transactions by Acquirer 2001-2005
Table 53 Corporate Credit Cards Transaction Value by Operator 2001-2005
Table 54 Credit Cards: Forecast Sector Performance: 2006-2011
Table 55 Credit Cards: Forecast Sector Performance: % Growth 2006-2011
Table 56 Personal Credit Cards: Forecast Sector Performance: 2006-2011
Table 57 Personal Credit Cards: Forecast Sector Performance: % Growth 2006-2011
Table 58 Corporate Credit Cards: Forecast Sector Performance: 2006-2011
Table 59 Corporate Credit Cards: Forecast Sector Performance: % Growth 2006-2011
CHARGE CARD TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Charge Cards Sector Performance: 2001-2006
Table 61 Charge Cards Sector Performance: % Growth 2001-2006
Table 62 Personal Charge Cards Sector Performance: 2001-2006
Table 63 Personal Charge Cards Sector Performance: % Growth 2001-2006
Table 64 Corporate Charge Cards: Sector Performance: 2001-2006
Table 65 Corporate Charge Cards: Sector Performance: % Growth 2001-2006
Table 66 Charge Cards: Number of Cards by Issuer 2001-2005
Table 67 Charge Cards: Number of cards by Operator 2001-2005
Table 68 Charge Cards Transactions by Acquirer 2001-2005
Table 69 Charge Cards Transaction Value by Operator 2001-2005
Table 70 Personal Charge Cards Transactions by Acquirer 2001-2005
Table 71 Personal Charge Cards Transaction Value by Operator 2001-2005
Table 72 Corporate Charge Cards Transactions by Acquirer 2001-2005
Table 73 Corporate Charge Cards Transaction Value by Operator 2001-2005
Table 74 Charge Cards: Forecast Sector Performance: 2006-2011
Table 75 Charge Cards: Forecast Sector Performance: % Growth 2006-2011
Table 76 Personal Charge Cards: Forecast Sector Performance: 2006-2011
Table 77 Personal Charge Cards: Forecast Sector Performance: % Growth 2006-2011
Table 78 Corporate Charge Cards: Forecast Sector Performance: 2006-2011
Table 79 Corporate Charge Cards: Forecast Sector Performance: % Growth 2006-2011
PRE-PAID CARD TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Pre-paid Cards Sector Performance: 2001-2006
Table 81 Pre-paid Cards Sector Performance: % Growth 2001-2006
Table 82 Pre-paid Cards: Number of Cards by Issuer 2001-2005
Table 83 Pre-paid Cards: Number of cards by Operator 2001-2005
Table 84 Pre-paid Cards Transactions by Acquirer 2001-2005
Table 85 Pre-paid Cards Transaction Value by Operator 2001-2005
Table 86 Pre-paid Cards by Type 2004-2006
Table 87 Pre-paid Cards: Forecast Sector Performance: 2006-2011
Table 88 Pre-paid Cards: Forecast Sector Performance: % Growth 2006-2011
STORE CARD TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Store Cards Sector Performance: 2001-2006
Table 90 Store Cards Sector Performance: % Growth 2001-2006
Table 91 Store Cards: Number of Cards by Issuer 2001-2005
Table 92 Store Cards Transactions by Acquirer 2001-2005
Table 93 Store Cards: Forecast Sector Performance: 2006-2011
Table 94 Store Cards: Forecast Sector Performance: % Growth 2006-2011