Financial Cards in Poland
Euromonitor International's Financial Cards in Poland report establishes the size and structure of the market for ATMs, credit cards, debit cards, store cards and smart cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Buy online to access strategic market analysis and an interactive statistical database of value and volume for retail and internet transactions, number of cards in circulation and company brand shares.
Tables: 106 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Financial cards in circulation; Transactions
Executive summary
Intensive volume growth of financial cards
2007 saw continued dynamic growth in the number of financial cards. The background of this strong rise is in part a low starting base, due to the limited uptake of banking services in Poland. Gradually, however, more Poles are using banking products, including financial cards. The development of the banking market is being driven in part by economic growth, which is leading to an improvement in the financial situation of a large proportion of the Polish population. This positive trend has been strengthened by intensive promotional activities by banks and financial card operators, which are promoting financial cards as an essential element of a modern lifestyle.
Poles still bound to cash transactions
Financial cards are still mainly used for withdrawing money from ATMs. This is rooted in the traditional habit of most Poles of carrying cash and using it for paying for goods and services. Additionally, a significant proportion of retail and service establishments do not operate with POS terminals, due to the high costs charged by acquirers and operators. This is particularly the case with smaller outlets in rural areas and smaller towns in Poland. However, there is a clear trend towards increased use of cashless transactions, as Polish consumers have discovered the many advantages of using financial cards.
Debit cards dominate in terms of volume share
In 2007, debit cards constituted the largest financial cards sector in terms of cards in circulation. They are usually issued by banks to all personal current account holders. In general, the number of such cards is increasing, although growth in 2007 was slower than in 2006. This is due to the increasing saturation of the market, reflected in a slower rate of opening new bank accounts. Debit cards are the main tool for the withdrawal of money from ATMs; however, gradually more Poles are using them for point of sale transactions. The increase in transaction volume and value for debit cards has been driven by the development of the card infrastructure, with a growing number of ATMs and POS terminals.
Further growth in debit card volume is expected to be driven by intensive development of the e-commerce market, along with consumers’ growing confidence in cashless transactions.
Visa and PKO Bank Polski maintain their leading positions
The Polish market is dominated by two largest card operators, Visa International Service Association and MasterCard Europe. Visa is the clear leader in terms of volume of financial cards and transaction numbers. The remaining operators, such as Diners Club, American Express and Polcard, account for only a small share of the market. Both Visa and MasterCard have a strong image among Polish consumers, which results mainly from intensive promotional campaigns in the mass media.
The largest Polish retail bank, PKO Bank Polski SA, leads in terms of number of financial cards in circulation. It is the largest issuer, due in part to the bank having the largest number of individual bank accounts. PKO Bank Polski SA took the leadership position in terms of credit cards in circulation from the previous leader, Citibank Bank Handlowy SA, in 2006.
Intense rivalry in the financial cards market
Growth in the financial cards market has led to intense competition among the banks, which have endeavoured to attract potential customers by means of telephone marketing, Internet campaigns and direct mail. Customers who are interested in consumer credit or lending are frequently offered credit cards instead. The banks have also simplified their regulations regarding processing and the timing of card issuing, in many cases to reduce the number of visits customers need to make to a branch.
Table of contents
FINANCIAL CARDS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Intensive volume growth of financial cards
Poles still bound to cash transactions
Debit cards dominate in terms of volume share
Visa and PKO Bank Polski maintain their leading positions
Intense rivalry in the financial cards market
KEY TRENDS AND DEVELOPMENTS
Increasing popularity of financial cards in Poland
Banks promote credit cards intensively
Growth in smart card issuing by banks slows
Growing popularity of pre-paid cards
Withdrawing store cards from the market
OPERATING ENVIRONMENT
Consumer credit and lending
Increasing sales via e-commerce
Positive growth prospects for m-commerce
ATM AND POS TERMINALS
CASH WITHDRAWAL VERSUS CARD PURCHASE
GOVERNMENTAL REGULATIONS AND LEGISLATION
MARKET INDICATORS
Table 1 Number of POS Terminals 2004-2007
Table 2 Number of ATMs 2004-2007
Table 3 Disposable Income 2002-2007
Table 4 Consumer Credit 2002-2007
Table 5 Value Lost to Fraud 2002-2007
MARKET DATA
Table 6 Financial Cards: Transactions 2002-2007
Table 7 Financial Cards: Value 2002-2007
Table 8 Financial Cards: Number of Cards in Circulation 2002-2007
Table 9 Financial Cards: Number of Accounts 2002-2007
Table 10 Domestic versus Foreign Spend 2007
Table 11 Card Expenditure by Sector 2007
Table 12 Card Expenditure by Location 2007
Table 13 Financial Cards: Number of Internet Transactions 2002-2007
Table 14 Financial Cards: Internet Transaction Value 2002-2007
Table 15 Financial Cards: Number of Cards by Issuer 2002-2006
Table 16 Financial Cards: Number of Cards by Operator 2002-2006
Table 17 Financial Cards: Point of Sale Transactions by Acquirer 2002-2006
Table 18 Financial Cards Forecast: Transactions 2007-2012
Table 19 Financial Cards Forecast: Value 2007-2012
Table 20 Financial Cards Forecast: Number of Cards in Circulation 2007-2012
Table 21 Financial Cards: Forecast Number of Accounts 2007-2012
Table 22 Financial Cards Forecast: Number of Internet Transactions 2007-2012
Table 23 Financial Cards Forecast: Internet Transaction Value 2007-2012
DEFINITIONS
Cards by Type
Cardholder Behaviour
Card Expenditure by Sector
Value Lost to Card Fraud
Consumer Credit
Market Background
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
BANK ZACHODNI SA - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bank Zachodni WBK SA: Key Facts
Summary 3 Bank Zachodni WBK SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ECARD SA - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 eCard SA: Key Facts
Summary 5 eCard SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ELKART SYSTEMY KART ELEKTRONICZNYCH SP ZOO - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Elkart Systemy Kart Elektronicznych Sp zoo: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
MBANK - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 mBank: Key Facts
Summary 8 mBank: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
PKO BANK POLSKI SA - FINANCIAL CARDS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 PKO Bank Polski SA: Key Facts
Summary 10 PKO Bank Polski SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SMART CARDS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Smart Cards Sector Performance: 2002-2007
Table 25 Smart Cards Sector Performance: % Growth 2002-2007
Table 26 Smart Cards: Memory Vs Microprocessor 2004-2007
Table 27 Smart Cards: Contact Vs Contactless 2004-2007
Table 28 Smart Cards: Forecast Sector Performance: 2007-2012
Table 29 Smart Cards: Forecast Sector Performance: % Growth 2007-2012
ATM TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 ATM Cards Sector Performance: 2002-2007
Table 31 ATM Cards Sector Performance: % Growth 2002-2007
Table 32 ATM Cards: Forecast Sector Performance: 2007-2012
Table 33 ATM Cards: Forecast Sector Performance: % Growth 2007-2012
DEBIT TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Debit Cards Sector Performance: 2002-2007
Table 35 Debit Cards Sector Performance: % Growth 2002-2007
Table 36 Debit Cards: Number of Cards by Issuer 2002-2006
Table 37 Debit Cards: Number of cards by Operator 2002-2006
Table 38 Debit Cards Transactions by Acquirer 2002-2006
Table 39 Debit Cards Transaction Value by Operator 2002-2006
Table 40 Debit Cards: Forecast Sector Performance: 2007-2012
Table 41 Debit Cards: Forecast Sector Performance: % Growth 2007-2012
CREDIT CARD TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Credit Cards Sector Performance: 2002-2007
Table 43 Credit Cards Sector Performance: % Growth 2002-2007
Table 44 Personal Credit Cards Sector Performance: 2002-2007
Table 45 Personal Credit Cards Sector Performance: % Growth 2002-2007
Table 46 Corporate Credit Cards: Sector Performance: 2002-2007
Table 47 Corporate Credit Cards: Sector Performance: % Growth 2002-2007
Table 48 Credit Cards: Number of Cards by Issuer 2002-2006
Table 49 Credit Cards: Number of cards by Operator 2002-2006
Table 50 Credit Cards Transactions by Acquirer 2002-2006
Table 51 Credit Cards Transaction Value by Operator 2002-2006
Table 52 Personal Credit Cards Transactions by Acquirer 2002-2006
Table 53 Personal Credit Cards Transaction Value by Operator 2002-2006
Table 54 Corporate Credit Cards Transactions by Acquirer 2002-2006
Table 55 Corporate Credit Cards Transaction Value by Operator 2002-2006
Table 56 Credit Cards: Forecast Sector Performance: 2007-2012
Table 57 Credit Cards: Forecast Sector Performance: % Growth 2007-2012
Table 58 Personal Credit Cards: Forecast Sector Performance: 2007-2012
Table 59 Personal Credit Cards: Forecast Sector Performance: % Growth 2007-2012
Table 60 Corporate Credit Cards: Forecast Sector Performance: 2007-2012
Table 61 Corporate Credit Cards: Forecast Sector Performance: % Growth 2007-2012
CHARGE CARD TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Charge Cards Sector Performance: 2002-2007
Table 63 Charge Cards Sector Performance: % Growth 2002-2007
Table 64 Personal Charge Cards Sector Performance: 2002-2007
Table 65 Personal Charge Cards Sector Performance: % Growth 2002-2007
Table 66 Corporate Charge Cards: Sector Performance: 2002-2007
Table 67 Corporate Charge Cards: Sector Performance: % Growth 2002-2007
Table 68 Charge Cards: Number of Cards by Issuer 2002-2006
Table 69 Charge Cards: Number of cards by Operator 2002-2006
Table 70 Charge Cards Transactions by Acquirer 2002-2006
Table 71 Charge Cards Transaction Value by Operator 2002-2006
Table 72 Personal Charge Cards Transactions by Acquirer 2002-2006
Table 73 Personal Charge Cards Transaction Value by Operator 2002-2006
Table 74 Corporate Charge Cards Transactions by Acquirer 2002-2006
Table 75 Corporate Charge Cards Transaction Value by Operator 2002-2006
Table 76 Charge Cards: Forecast Sector Performance: 2007-2012
Table 77 Charge Cards: Forecast Sector Performance: % Growth 2007-2012
Table 78 Personal Charge Cards: Forecast Sector Performance: 2007-2012
Table 79 Personal Charge Cards: Forecast Sector Performance: % Growth 2007-2012
Table 80 Corporate Charge Cards: Forecast Sector Performance: 2007-2012
Table 81 Corporate Charge Cards: Forecast Sector Performance: % Growth 2007-2012
PRE-PAID CARD TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Pre-paid Cards Sector Performance: 2002-2007
Table 83 Pre-paid Cards Sector Performance: % Growth 2002-2007
Table 84 Pre-paid Cards: Number of Cards by Issuer 2002-2006
Table 85 Pre-paid Cards: Number of cards by Operator 2002-2006
Table 86 Pre-paid Cards Transactions by Acquirer 2002-2006
Table 87 Pre-paid Cards Transaction Value by Operator 2002-2006
Table 88 Pre-paid Cards by Type 2004-2007
Table 89 Pre-paid Cards: Forecast Sector Performance: 2007-2012
Table 90 Pre-paid Cards: Forecast Sector Performance: % Growth 2007-2012
STORE CARD TRANSACTIONS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Store Cards Sector Performance: 2002-2007
Table 92 Store Cards Sector Performance: % Growth 2002-2007
Table 93 Store Cards: Number of Cards by Issuer 2002-2006
Table 94 Store Cards Transactions by Acquirer 2002-2006
Table 95 Store Cards: Forecast Sector Performance: 2007-2012
Table 96 Store Cards: Forecast Sector Performance: % Growth 2007-2012