Financial Cards in Turkey

Euromonitor International's Financial Cards in Turkey report establishes the size and structure of the market for ATMs, credit cards, debit cards, store cards and smart cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Buy online to access strategic market analysis and an interactive statistical database of value and volume for retail and internet transactions, number of cards in circulation and company brand shares.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Financial cards in circulation; Transactions

Table of contents

FINANCIAL CARDS IN TURKEY : MARKET INSIGHT

EXECUTIVE SUMMARY

Financial card transactions entered a phase of slower growth

Internet transactions of financial cards continued to see high growth rates

Increasing use of credit cards at supermarkets/hypermarkets

ATM value growth rate slowed sharply at the end of the review period

Pre-paid cards to see very strong growth

KEY TRENDS AND DEVELOPMENTS

Positive economic conditions increased financial card spending

Huge increase in promotion and advertising raised credit card consumption

Security concerns increased the prevalence of smart cards in credit cards

Increased number of mergers brought dynamism and stability to financial cards

Increased number of instalments provided by credit cards changed consumer spending habits

OPERATING ENVIRONMENT

Consumer credit and lending

Issuer Fraud

Acquirer fraud

E-commerce

M-commerce

ATM and POS terminals

Cash Withdrawal vs Card purchase

Governmental regulation and legislation

MARKET INDICATORS

Table 1 Number of POS Terminals 2004-2007

Table 2 Number of ATMs 2004-2007

Table 3 Disposable Income 2002-2007

Table 4 Consumer Credit 2002-2007

Table 5 Value Lost to Fraud 2002-2007

MARKET DATA

Table 6 Financial Cards: Transactions 2002-2007

Table 7 Financial Cards: Value 2002-2007

Table 8 Financial Cards: Number of Cards in Circulation 2002-2007

Table 9 Financial Cards: Number of Accounts 2002-2007

Table 10 Domestic versus Foreign Spend 2007

Table 11 Card Expenditure by Sector 2007

Table 12 Card Expenditure by Location 2007

Table 13 Financial Cards: Number of Internet Transactions 2002-2007

Table 14 Financial Cards: Internet Transaction Value 2002-2007

Table 15 Financial Cards: Number of Cards by Issuer 2002-2006

Table 16 Financial Cards: Number of Cards by Operator 2002-2006

Table 17 Financial Cards: Point of Sale Transactions by Acquirer 2002-2006

Table 18 Financial Cards Forecast: Transactions 2007-2012

Table 19 Financial Cards Forecast: Value 2007-2012

Table 20 Financial Cards Forecast: Number of Cards in Circulation 2007-2012

Table 21 Financial Cards: Forecast Number of Accounts 2007-2012

Table 22 Financial Cards Forecast: Number of Internet Transactions 2007-2012

Table 23 Financial Cards Forecast: Internet Transaction Value 2007-2012

DEFINITIONS

Cards by Type

Cardholder Behaviour

Card Expenditure by Sector

Value Lost to Card Fraud

Consumer Credit

Market Background

Summary 1 Research Sources

LOCAL COMPANY PROFILES - TURKEY

ANADOLU KREDI KARTLARI AS - FINANCIAL CARDS - TURKEY

Strategic Direction

Key Facts

Summary 2 Anadolu Kredi Kartlari AS: Key Facts

Company Background

Competitive Positioning

E-KART - FINANCIAL CARDS - TURKEY

Strategic Direction

Key Facts

Summary 3 E-Kart: Key Facts

Summary 4 E-Kart: Operational Indicators

Company Background

Competitive Positioning

GARANTI ÖDEME SISTEMLERI AS - FINANCIAL CARDS - TURKEY

Strategic Direction

Key Facts

Summary 5 Garanti Ödeme Sistemleri AS: Key Facts

Company Background

Competitive Positioning

TURKIYE CUMHURIYETI ZIRAAT BANKASI AS - FINANCIAL CARDS - TURKEY

Strategic Direction

Key Facts

Summary 6 Turkiye Cumhuriyeti Ziraat Bankasi AS: Key Facts

Company Background

Competitive Positioning

YAPI VE KREDI BANKASI AS - FINANCIAL CARDS - TURKEY

Strategic Direction

Key Facts

Summary 7 Yapi ve Kredi Bankasi AS: Key Facts

Summary 8 Yapi ve Kredi Bankasi AS: Operational Indicators

Company Background

Competitive Positioning

SMART CARDS IN TURKEY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 24 Smart Cards Sector Performance: 2002-2007

Table 25 Smart Cards Sector Performance: % Growth 2002-2007

Table 26 Smart Cards: Memory Vs Microprocessor 2004-2007

Table 27 Smart Cards: Contact Vs Contactless 2004-2007

Table 28 Smart Cards: Forecast Sector Performance: 2007-2012

Table 29 Smart Cards: Forecast Sector Performance: % Growth 2007-2012

ATM TRANSACTIONS IN TURKEY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 30 ATM Cards Sector Performance: 2002-2007

Table 31 ATM Cards Sector Performance: % Growth 2002-2007

Table 32 ATM Cards: Forecast Sector Performance: 2007-2012

Table 33 ATM Cards: Forecast Sector Performance: % Growth 2007-2012

DEBIT TRANSACTIONS IN TURKEY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 34 Debit Cards Sector Performance: 2002-2007

Table 35 Debit Cards Sector Performance: % Growth 2002-2007

Table 36 Debit Cards: Number of Cards by Issuer 2002-2006

Table 37 Debit Cards: Number of cards by Operator 2002-2006

Table 38 Debit Cards Transactions by Acquirer 2002-2006

Table 39 Debit Cards Transaction Value by Operator 2002-2006

Table 40 Debit Cards: Forecast Sector Performance: 2007-2012

Table 41 Debit Cards: Forecast Sector Performance: % Growth 2007-2012

CREDIT CARD TRANSACTIONS IN TURKEY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 42 Credit Cards Sector Performance: 2002-2007

Table 43 Credit Cards Sector Performance: % Growth 2002-2007

Table 44 Personal Credit Cards Sector Performance: 2002-2007

Table 45 Personal Credit Cards Sector Performance: % Growth 2002-2007

Table 46 Corporate Credit Cards: Sector Performance: 2002-2007

Table 47 Corporate Credit Cards: Sector Performance: % Growth 2002-2007

Table 48 Credit Cards: Number of Cards by Issuer 2002-2006

Table 49 Credit Cards: Number of cards by Operator 2002-2006

Table 50 Credit Cards Transactions by Acquirer 2002-2006

Table 51 Credit Cards Transaction Value by Operator 2002-2006

Table 52 Personal Credit Cards Transactions by Acquirer 2002-2006

Table 53 Personal Credit Cards Transaction Value by Operator 2002-2006

Table 54 Corporate Credit Cards Transactions by Acquirer 2002-2006

Table 55 Corporate Credit Cards Transaction Value by Operator 2002-2006

Table 56 Credit Cards: Forecast Sector Performance: 2007-2012

Table 57 Credit Cards: Forecast Sector Performance: % Growth 2007-2012

Table 58 Personal Credit Cards: Forecast Sector Performance: 2007-2012

Table 59 Personal Credit Cards: Forecast Sector Performance: % Growth 2007-2012

Table 60 Corporate Credit Cards: Forecast Sector Performance: 2007-2012

Table 61 Corporate Credit Cards: Forecast Sector Performance: % Growth 2007-2012

PRE-PAID CARD TRANSACTIONS IN TURKEY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 62 Pre-paid Cards Sector Performance: 2002-2007

Table 63 Pre-paid Cards Sector Performance: % Growth 2002-2007

Table 64 Pre-paid Cards: Number of Cards by Issuer 2002-2006

Table 65 Pre-paid Cards: Number of cards by Operator 2002-2006

Table 66 Pre-paid Cards Transactions by Acquirer 2002-2006

Table 67 Pre-paid Cards Transaction Value by Operator 2002-2006

Table 68 Pre-paid Cards by Type 2004-2007

Table 69 Pre-paid Cards: Forecast Sector Performance: 2007-2012

Table 70 Pre-paid Cards: Forecast Sector Performance: % Growth 2007-2012

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