Fortune Brands Inc

Euromonitor International's company profile, Fortune Brands Inc offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Back to > Previous page >  Alcoholic Drinks homepage > World homepage

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE SPIRITS BUSINESS

Core business

Growth opportunities

Limited potential

STRATEGIC OBJECTIVES AND CHALLENGES

Strengthening the premium portfolio

Diversifying into new sectors/categories

Improving company presence in international markets

Still in the mood for acquisition

Continued high levels of innovative marketing

Table 1 Fortune Brands Inc: Spirits World Sector Sales Performance 2006

Table 2 Fortune Brands Inc: Spirits Regional Sales Performance 2006

Table 3 Fortune Brands Inc: RTDs/High-Strength Premixes World Sector Sales Performance 2006

Table 4 Fortune Brands Inc: RTDs/High-Strength Premixes Regional Sales Performance 2006

COMPANY STRUCTURE

OVERVIEW

OPERATIONAL AND DISTRIBUTION STRATEGIES

Joint ventures in domestic market

Building strong distribution networks in international markets through partnerships

Stronger distribution through Allied Domecq brand network

Wide production base

OWNERSHIP EVENTS

Summary 1 Fortune Brands Inc: Spirits Key Facts

BRAND ASSESSMENT

BRAND STRATEGY

Wide range of brands

Mixed positioning within the brand portfolio

Innovation key to growth

Great emphasis on marketing activities

Voluntary standards for advertising

JIM BEAM

Stagnant sales in domestic market ...

... healthy growth in remaining markets

Table 5 Fortune Brands Inc: Jim Beam World Shares & Rankings in Spirits by Sector 2005-2006

Table 6 Fortune Brands Inc: Jim Beam Regional Shares in Spirits by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 7 Fortune Brands Inc: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Fortune Brands Inc: Historical Development

Summary 3 Fortune Brands Inc: Subsidiaries 2006

Summary 4 Fortune Brands Inc: Spirits Brands 2006

Summary 5 Fortune Brands Inc: Company Locations

Summary 6 Fortune Brands Inc: Websites

Back to > Previous page >  Alcoholic Drinks homepage > World homepage