Forty Key Trends for the Next Decade: 20 Key Global Trends and 20 Key Consumer Trends 2005-2015
Euromonitor International's Forty Key Trends for the Next Decade: 20 Key Global Trends and 20 Key Consumer Trends 2005-2015 Strategy Briefings is a series of reports that alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges companies need to consider to maintain a competitive advantage
Chapters: 3 | Tables: 10 | Publication date: Nov 2005
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
1. INTRODUCTION AND BACKGROUND
1.1 INTRODUCTION
1.2 BACKGROUND
2. TWENTY GLOBAL TRENDS – THE CONTEXT FOR THE CONSUMER OF 2015
2.1 KEY GLOBAL TREND 1: DEMOGRAPHIC TIME BOMBS
Table 1 World: Population Growth by Region 2005-2015
Table 2 Population Growth by Selected Country 2005-2015
Table 3 World: Change in Under-14s Population by Region 2005-2015
Table 4 World: Regional Change in Over-65 Population 2005-2015
Table 5 Over 65s Population Growth by Selected Country 2005-2015
Table 6 World: Change in Proportion of Population Accounted for by 0-14s by Region 2005/2015
Table 7 World: Change in Proportion of Population Accounted for by Over-65s by Region 2005/2015
Table 8 Change in Proportion of Population Accounted for by Over-65s by Country 2005/2015
Signposts to the future
2.2 KEY GLOBAL TREND 2: THE WORLD GETS RICHER – ECONOMIC GROWTH AND INCREASED WEALTH
Signposts to the future
2.3 KEY GLOBAL TREND 3: THE HAVES AND HAVE NOTS – INEQUALITIES GROW
Signposts to the future
2.4 KEY GLOBAL TREND 4: THE GLOBALISATION OF FEAR – TERRORISM AND CRIME
Signposts to the future
2.5 KEY GLOBAL TREND 5: GLOBAL WARNING – FAMINE, WATER SHORTAGE, EXPENSIVE ENERGY
Signposts to the future
2.6 KEY GLOBAL TREND 6: URBAN GROWTH, RURAL DECAY AND INNER CITY EXODUS
Signposts to the future
2.7 KEY GLOBAL TREND 7: FLASHING THE PLASTIC – FINANCING CONSUMER PURCHASING
Signposts to the future
2.8 KEY GLOBAL TREND 8: BANGALORE ON THE LINE – OUTSOURCING
Signposts to the future
2.9 KEY GLOBAL TREND 9: MADE IN POLAND USA – GLOBALISATION AND THE THREAT TO DOMESTIC WAGES
Signposts to the future
2.10 KEY GLOBAL TREND 10: WORKERS ON THE MARCH – ECONOMIC MIGRATION AND GUEST WORKERS
Signposts to the future
2.11 KEY GLOBAL TREND 11: THE RISING TIDE – IMMIGRATION
Signposts to the future
2.12 KEY GLOBAL TREND 12: CONTINUOUS REVOLUTION – THE INTERNET ROLLS ON
Signposts to the future
2.13 KEY GLOBAL TREND 13: WE HAVE YOUR NUMBERS – CYBER CRIME
Signposts to the future
2.14 KEY GLOBAL TREND 14: POWER IN YOUR POCKET – MOBILE IT DEVELOPMENTS
Signposts to the future
2.15 KEY GLOBAL TREND 15: THE BOOK HAS ALL THE ANSWERS BIOTECHNOLOGY AND THE GENOME
Signposts to the future
2.16 KEY GLOBAL TREND 16: SCIENCE FICTION BECOMES SCIENCE FACT – GENETIC MODIFICATION AND CLONING
Signposts to the future
2.17 KEY GLOBAL TREND 17: INVISIBLE MIRACLES – NANOTECHNOLOGY
Signposts to the future
2.18 KEY GLOBAL TREND 18: THE WORLD MOVES EAST – CHINA AND INDIA OUTPERFORM WEST
Signposts to the future
2.19 KEY GLOBAL TREND 19: ETHICS IN A MATERIAL WORLD
Signposts to the future
2.20 KEY GLOBAL TREND 20: STEALING THE FAMILY SILVER – COUNTERFEITING PIRACY AND COPYRIGHT
Signposts to the future
3. TWENTY KEY CONSUMER TRENDS 2005-2015
3.1 KEY CONSUMER TREND 1: A BILLION CONSUMERS HAVE A VOICE – ENFRANCHISEMENT THROUGH TECHNOLOGY
Signposts to the future
3.2 KEY CONSUMER TREND 2: COMING TO A HANDSET NEAR YOU – ENTERTAINMENT ON THE MOVE
Signposts to the future
3.3 KEY CONSUMER TREND 3: WE CALL THE SHOTS –CONSUMERS IN CONTROL: MEDIA INTERACTIVITY FOR CONSUMERS
Signposts to the future
3.4 KEY CONSUMER TREND 4: WORK OUT! THE DRIVE FOR FITNESS
Signposts to the future
3.5 KEY CONSUMER TREND 5: ACT LOCAL THINK GLOBAL – GLOBALISATION AND CONSUMER VALUES
Signposts to the future
3.6 KEY CONSUMER TREND 6: THEY'RE OUT THERE – FEAR OF TERRORISM AND CRIME
Signposts to the future
3.7 KEY CONSUMER TREND 7: GET AWAY – LEISURE AND TRAVEL 2015
Signposts to the future
3.8 KEY CONSUMER TREND 8: LOCK THE DOORS AND TURN ON THE CCTV
Signposts to the future
3.9 KEY CONSUMER TREND 9: CHILL OUT – IT'S ALL HERE – CONVENIENCE
Signposts to the future
3.10 KEY CONSUMER TREND 10: THEM AND US – ETHNICITY AND TOLERANCE
Signposts to the future
3.11 KEY CONSUMER TREND 11: BABY BOOMERS – THE ME GENERATION AT 60
Summary 1 Characteristics of US 50+ Demographic
Signposts to the future
3.12 KEY CONSUMER TREND 12: SUPER SIZE THEM – CONSUMER OBESITY
Signposts to the future
3.13 KEY CONSUMER TREND 13: HEALTH WITH EVERYTHING
Signposts to the future
3.14 KEY CONSUMER TREND 14: THE RIGHT TO BE BEAUTIFUL – PERSONAL ENHANCEMENT
Signposts to the future
3.15 KEY CONSUMER TREND 15: DOWNTOWN DOWNTIME – CONSUMER COMMUTING STRATEGIES
Signposts to the future
3.16 KEY CONSUMER TREND 16: KIDS GET OLDER YOUNGER
Signposts to the future
3.17 KEY CONSUMER TREND 17: ADULTS STAY YOUNGER LONGER
Signposts to the future
Chart 1 Marketing to the Newly Retired
3.18 KEY CONSUMER TREND 18: MAN ABOUT THE HOUSE – GENDER ROLES SHIFTING
Table 9 US Consumer Market Expenditure by Gender 2004
Signposts to the future
3.19 KEY CONSUMER TREND 19: I NOW PRONOUNCE YOU MAN AND MAN
Signposts to the future
3.20 KEY CONSUMER TREND 20: BEING COOL – THE ENDURING DESIRE TO GET HIP
Signposts to the future