Forty Key Trends for the Next Decade: 20 Key Global Trends and 20 Key Consumer Trends 2005-2015
Chapters: 3 | Tables: 10 | Publication date: Nov 2005
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- Get insight into trends in market performance
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Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
1. INTRODUCTION AND BACKGROUND
1.1 INTRODUCTION
1.2 BACKGROUND
2. TWENTY GLOBAL TRENDS – THE CONTEXT FOR THE CONSUMER OF 2015
2.1 KEY GLOBAL TREND 1: DEMOGRAPHIC TIME BOMBS
Table 1 World: Population Growth by Region 2005-2015
Table 2 Population Growth by Selected Country 2005-2015
Table 3 World: Change in Under-14s Population by Region 2005-2015
Table 4 World: Regional Change in Over-65 Population 2005-2015
Table 5 Over 65s Population Growth by Selected Country 2005-2015
Table 6 World: Change in Proportion of Population Accounted for by 0-14s by Region 2005/2015
Table 7 World: Change in Proportion of Population Accounted for by Over-65s by Region 2005/2015
Table 8 Change in Proportion of Population Accounted for by Over-65s by Country 2005/2015
Signposts to the future
2.2 KEY GLOBAL TREND 2: THE WORLD GETS RICHER – ECONOMIC GROWTH AND INCREASED WEALTH
Signposts to the future
2.3 KEY GLOBAL TREND 3: THE HAVES AND HAVE NOTS – INEQUALITIES GROW
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2.4 KEY GLOBAL TREND 4: THE GLOBALISATION OF FEAR – TERRORISM AND CRIME
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2.5 KEY GLOBAL TREND 5: GLOBAL WARNING – FAMINE, WATER SHORTAGE, EXPENSIVE ENERGY
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2.6 KEY GLOBAL TREND 6: URBAN GROWTH, RURAL DECAY AND INNER CITY EXODUS
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2.7 KEY GLOBAL TREND 7: FLASHING THE PLASTIC – FINANCING CONSUMER PURCHASING
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2.8 KEY GLOBAL TREND 8: BANGALORE ON THE LINE – OUTSOURCING
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2.9 KEY GLOBAL TREND 9: MADE IN POLAND USA – GLOBALISATION AND THE THREAT TO DOMESTIC WAGES
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2.10 KEY GLOBAL TREND 10: WORKERS ON THE MARCH – ECONOMIC MIGRATION AND GUEST WORKERS
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2.11 KEY GLOBAL TREND 11: THE RISING TIDE – IMMIGRATION
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2.12 KEY GLOBAL TREND 12: CONTINUOUS REVOLUTION – THE INTERNET ROLLS ON
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2.13 KEY GLOBAL TREND 13: WE HAVE YOUR NUMBERS – CYBER CRIME
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2.14 KEY GLOBAL TREND 14: POWER IN YOUR POCKET – MOBILE IT DEVELOPMENTS
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2.15 KEY GLOBAL TREND 15: THE BOOK HAS ALL THE ANSWERS BIOTECHNOLOGY AND THE GENOME
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2.16 KEY GLOBAL TREND 16: SCIENCE FICTION BECOMES SCIENCE FACT – GENETIC MODIFICATION AND CLONING
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2.17 KEY GLOBAL TREND 17: INVISIBLE MIRACLES – NANOTECHNOLOGY
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2.18 KEY GLOBAL TREND 18: THE WORLD MOVES EAST – CHINA AND INDIA OUTPERFORM WEST
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2.19 KEY GLOBAL TREND 19: ETHICS IN A MATERIAL WORLD
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2.20 KEY GLOBAL TREND 20: STEALING THE FAMILY SILVER – COUNTERFEITING PIRACY AND COPYRIGHT
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3. TWENTY KEY CONSUMER TRENDS 2005-2015
3.1 KEY CONSUMER TREND 1: A BILLION CONSUMERS HAVE A VOICE – ENFRANCHISEMENT THROUGH TECHNOLOGY
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3.2 KEY CONSUMER TREND 2: COMING TO A HANDSET NEAR YOU – ENTERTAINMENT ON THE MOVE
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3.3 KEY CONSUMER TREND 3: WE CALL THE SHOTS –CONSUMERS IN CONTROL: MEDIA INTERACTIVITY FOR CONSUMERS
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3.4 KEY CONSUMER TREND 4: WORK OUT! THE DRIVE FOR FITNESS
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3.5 KEY CONSUMER TREND 5: ACT LOCAL THINK GLOBAL – GLOBALISATION AND CONSUMER VALUES
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3.6 KEY CONSUMER TREND 6: THEY'RE OUT THERE – FEAR OF TERRORISM AND CRIME
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3.7 KEY CONSUMER TREND 7: GET AWAY – LEISURE AND TRAVEL 2015
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3.8 KEY CONSUMER TREND 8: LOCK THE DOORS AND TURN ON THE CCTV
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3.9 KEY CONSUMER TREND 9: CHILL OUT – IT'S ALL HERE – CONVENIENCE
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3.10 KEY CONSUMER TREND 10: THEM AND US – ETHNICITY AND TOLERANCE
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3.11 KEY CONSUMER TREND 11: BABY BOOMERS – THE ME GENERATION AT 60
Summary 1 Characteristics of US 50+ Demographic
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3.12 KEY CONSUMER TREND 12: SUPER SIZE THEM – CONSUMER OBESITY
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3.13 KEY CONSUMER TREND 13: HEALTH WITH EVERYTHING
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3.14 KEY CONSUMER TREND 14: THE RIGHT TO BE BEAUTIFUL – PERSONAL ENHANCEMENT
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3.15 KEY CONSUMER TREND 15: DOWNTOWN DOWNTIME – CONSUMER COMMUTING STRATEGIES
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3.16 KEY CONSUMER TREND 16: KIDS GET OLDER YOUNGER
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3.17 KEY CONSUMER TREND 17: ADULTS STAY YOUNGER LONGER
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Chart 1 Marketing to the Newly Retired
3.18 KEY CONSUMER TREND 18: MAN ABOUT THE HOUSE – GENDER ROLES SHIFTING
Table 9 US Consumer Market Expenditure by Gender 2004
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3.19 KEY CONSUMER TREND 19: I NOW PRONOUNCE YOU MAN AND MAN
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3.20 KEY CONSUMER TREND 20: BEING COOL – THE ENDURING DESIRE TO GET HIP
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