Fragrances in Austria
Euromonitor International's Fragrances in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 40 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Mass fragrances; Premium fragrances
Table of contents
FRAGRANCES IN AUSTRIA : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Retail Sales of Fragrances by Concentration: % Analysis 2004-2008
Table 2 Sales of Fragrances by Subsector: Value 2003-2008
Table 3 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 4 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 5 Fragrances Company Shares by Retail Value 2004-2008
Table 6 Fragrances Brand Shares by Retail Value 2005-2008
Table 7 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 8 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 9 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 10 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 11 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
LOCAL COMPANY PROFILES - AUSTRIA
BALLOGRAF BIC AUSTRIA GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Ballograf Bic Austria GmbH: Key Facts
Summary 2 Ballograf Bic Austria GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Ballograf Bic Austria GmbH: Competitive Position 2008
COSMOPOLITAN COSMETICS GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Cosmopolitan Cosmetics Austria GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Cosmopolitan Cosmetics GmbH: Competitive Position 2008
GEBRO PHARMA GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Gebro Pharma GmbH: Key Facts
Summary 7 Gebro Pharma GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Gebro Pharma GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Gebro Pharma GmbH: Competitive Position 2008
RECKITT BENCKISER AUSTRIA GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Reckitt Benckiser Austria GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Reckitt Benckiser Austria GmbH: Competitive Position 2008
WELLA-ÖSTERREICH INTERKOSMETIK GMBH - COSMETICS AND TOILETRIES - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Wella-Österreich Interkosmetik GmbH: Key Facts
Summary 13 Wella-Österreich Interkosmetik GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Wella-Österreich Interkosmetik GmbH: Competitive Position 2008
COSMETICS AND TOILETRIES IN AUSTRIA
EXECUTIVE SUMMARY
Value sales slow in 2008 compared with the previous year
Men’s grooming products and natural ingredients shape the market
The market remains dominated by Beiersdorf and L'Oréal Österreich
Concentration of cosmetics and toiletries retailers increases
Forecast for cosmetics and toiletries is cautiously optimistic
KEY TRENDS AND DEVELOPMENTS
Economic slump hits Austria
The population continues to grow, albeit that it is getting older
Polarisation of the market
The organic and natural trend continues to grow in Austria
Parapharmacies/drugstores still growing strongly
MARKET DATA
Table 12 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 13 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 14 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 15 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 16 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 17 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 18 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 19 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 20 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 21 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 22 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 23 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 24 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 25 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 15 Research Sources