Fragrances in Denmark
Euromonitor International's Fragrances in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 40 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Mass fragrances; Premium fragrances
Table of contents
FRAGRANCES IN DENMARK : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Fragrances by Subsector: Value 2003-2008
Table 2 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 3 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 4 Fragrances Company Shares by Retail Value 2004-2008
Table 5 Fragrances Brand Shares by Retail Value 2005-2008
Table 6 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 7 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 8 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 9 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 10 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
LOCAL COMPANY PROFILES - DENMARK
BLUMøLLER A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Blumøller A/S: Key Facts
Summary 2 Blumøller A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Blumøller A/S: Competitive Position 2008
CEDERROTH A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Cederroth A/S: Key Facts
Summary 5 Cederroth A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Cederroth A/S: Competitive Position 2008
GUN-BRITT COIFFURE APS - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Gun-Britt Coiffure ApS: Key Facts
Summary 8 Gun-Britt Coiffure Aps: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Gun-Britt Coiffure ApS: Competitive Position 2008
MATAS A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Matas A/S: Key Facts
Summary 11 Matas A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Matas A/S: Competitive Position 2008
SæTHER A/S, E - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sæther A/S, E: Key Facts
Summary 14 Sæther A/S, E: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 11 Summary3 Sæther A/S, E: Competitive Position 2008
COSMETICS AND TOILETRIES IN DENMARK
EXECUTIVE SUMMARY
Cosmetics and toiletries proved fairly resistant to economic slowdown
Polarised consumer preferences in 2008
Nivea was the fastest growing brand
Strong discounter growth
Value growth of cosmetics and toiletries to slow further
KEY TRENDS AND DEVELOPMENTS
Growing consumer price sensitivity as the global financial crisis hits Denmark
Strong discounter growth
Strong growth trend in natural/organic products
Strong demand for multifunctional cosmetics
Ethical consumption on the increase
MARKET DATA
Table 12 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 13 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 14 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 15 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 16 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 17 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 18 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 19 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 20 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 21 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 22 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 23 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 24 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 25 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 15 Research Sources