Fragrances in Greece
Euromonitor International's Fragrances in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 28 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Mass fragrances; Premium fragrances
Table of contents
COSMETICS AND TOILETRIES IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Financial constraints do not affect growth in all niches
High growth for depilatories in 2006
Hair care remains largest cosmetics and toiletries product type
Skin care considered most promising
Men’s grooming products continue to grow
Modest growth predicted for the future
KEY TRENDS AND DEVELOPMENTS
Gentle formulas represent key trend in Greek cosmetic and toiletries market
Contemporary lifestyles make practicality a priority
Natural ingredients a rising trend in Greek Market
Ageing population makes anti-ageing properties key to product developments
Alternative outlets are gaining popularity among Greek Consumers
Men key target group for cosmetics and toiletries’ manufacturers
Financial constraints do not impact consumer expenditure
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - GREECE
HELLENICA SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Hellenica SA: Key Facts
Summary 2 Hellenica SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Hellenica SA: Competitive Position 2006
KORRES NATURAL PRODUCTS - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Korres Natural Products SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MARVO SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Marvo SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Marvo SA: Competitive Position 2006
MEGA DISPOSABLES SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Mega Disposables SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Mega Disposables SA: Competitive Position 2006
NOTOS COM HOLDINGS SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Notos Com Holdings SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Notos Com Holdings SA: Competitive Position 2006
PAPOUTSANIS SA, PD - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Papoutsanis SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Papoutsanis SA: Competitive Position 2006
FRAGRANCES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Fragrances by Subsector: Value 2001-2006
Table 12 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 13 Fragrances Company Shares by Retail Value 2002-2006
Table 14 Fragrances Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 16 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011