Fragrances in Household Care in China
Euromonitor International's Fragrances in Household Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Chapters: 6 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
SCOPE
Chart 1 Scope
FRAGRANCES IN HOUSEHOLD CARE: CHINA
Chart 2 Scope
SCOPE OF THE REPORT
Chart 3 Scope
CONCEPT DRIVERS
Chart 4 Concept Drivers
LOCAL PREFERENCES
Chart 5 Concept Drivers
FUNCTIONALITY
Chart 6 Concept Drivers
ENVIRONMENT SUSTAINABILITY/HEALTH AND WELLNESS
Chart 7 Concept Drivers
DUAL AND MULTI-USE/PRICE
Chart 8 Concept Drivers
FRAGRANCE VOLUMES
Chart 9 Fragrance Volumes
FUNCTIONAL FRAGRANCES DOMINATE
Chart 10 Fragrance Volumes
LAUNDRY CARE REMAINS TOP CATEGORY
Chart 11 Fragrance Volumes
STANDARD POWDERS CONTINUE TO DOMINATE
Chart 12 Fragrance Volumes
LAUNDRY CARE
Chart 13 Laundry Care
REGIONAL INFLUENCES DRIVING SEGMENTATION IN LAUNDRY CARE
Chart 14 Laundry Care
BAR DETERGENT USAGE HIGHER IN RURAL REGIONS
Chart 15 Laundry Care
BAR DETERGENTS OVERWHELMINGLY CITRUS
Chart 16 Laundry Care
STANDARD POWDER TRANSITIONING TO EMOTIONAL FRAGRANCES
Chart 17 Laundry Care
STANDARD POWDER VS. BAR DETERGENTS
Chart 18 Laundry Care
LIQUID DETERGENTS
Chart 19 Laundry Care
LIQUID FABRIC SOFTENERS - FULL OF PROMISE
Chart 20 Laundry Care
FLORAL AND LONG LASTING SCENTS IN FABRIC SOFTENERS
Chart 21 Laundry Care
LAUNDRY CARE – GROWING VARIANT CONCEPTS
Chart 22 Laundry Care
LAUNDRY CARE – DIRECTION 2010
Chart 23 Laundry Care
AIR CARE
Chart 24 Air Care
GEL AIR FRESHENERS DOMINATE FRAGRANCE VOLUMES
Chart 25 Air Care
SIMILAR AROMAS IN GEL AND STANDARD SPRAY/AEROSOL AIR FRESHENERS
Chart 26 Air Care
GEL VS. STANDARD SPRAY/AEROSOL AIR FRESHENERS
Chart 27 Air Care
AIR CARE - GROWING VARIANT CONCEPTS
Chart 28 Air Care
HAND DISHWASHING
Chart 29 Hand Dishwashing
FRUITY SMELLS DOMINATE IN HAND DISHWASHING
Chart 30 Hand Dishwashing
HAND VS. AUTOMATIC DISHWASHING
Chart 31 Hand Dishwashing
HAND DISHWASHING – GROWING VARIANT CONCEPTS
Chart 32 Hand Dishwashing
HAND DISHWASHING - DIRECTION 2010
Chart 33 Hand Dishwashing