Fragrances in Italy
Euromonitor International's Fragrances in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 49 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Mass fragrances; Premium fragrances
Table of contents
COSMETICS AND TOILETRIES IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales Show Signs of Recovery in 2006
Food and Functional Ingredients in Cosmetics and Toiletries
Multinationals Continue to Dominate
Pharmacies/Drugstores and Perfumeries the Best Performing Channels
Better Future Expected
KEY TRENDS AND DEVELOPMENTS
Italians: The Oldest Population in Western Europe
Italian Economy Recovers
Health and Wellness Trends Influence Even Cosmetic Products
Recovery of Perfumeries
Cosmetics Go Natural?
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ITALY
ARTSANA SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Artsana SpA: Key Facts
Summary 2 Artsana SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 3 Artsana SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Artsana SpA: Competitive Position 2006
BEIERSDORF SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Beiersdorf SpA: Key Facts
Summary 6 Beiersdorf SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Beiersdorf SpA: Competitive Position 2006
COLGATE-PALMOLIVE SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Colgate-Palmolive SpA: Key Facts
Summary 9 Colgate-Palmolive SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Colgate-Palmolive SpA: Competitive Position 2006
COLLISTAR SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Collistar SpA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Collistar SpA: Competitive Position 2006
L'ERBOLARIO SRL - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 L'Erbolario Srl: Key Facts
Summary 14 L'Erbolario Srl: Operational Indicators 2004
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
L'ORéAL ITALIANA SAIPO SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 L'Oréal Italiana Saipo SpA: Key Facts
Summary 16 L'Oréal Italiana Saipo SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 L'Oréal Italiana Saipo SpA: Competitive Position 2006
MIRATO NUOVA SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Mirato Nuova SpA: Key Facts
Summary 19 Mirato Nuova SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Mirato Nuova SpA: Competitive Position 2006
PAGLIERI PROFUMI SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Paglieri Profumi SpA: Key Facts
Summary 22 Paglieri Profumi SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 Paglieri Profumi SpA: Competitive Position 2006
PROCTER & GAMBLE ITALIA SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Procter & Gamble Italia SpA: Key Facts
Summary 25 Procter & Gamble Italia SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Procter & Gamble Italia SpA: Competitive Position 2006
UNILEVER ITALIA SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Unilever Italia SpA: Key Facts
Summary 28 Unilever Italia SpA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 29 Unilever Italia SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 30 Unilever Italia SpA: Competitive Position 2006
FRAGRANCES IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Fragrances by Subsector: Value 2001-2006
Table 12 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 13 Fragrances Company Shares by Retail Value 2002-2006
Table 14 Fragrances Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 16 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
Table 17 Men's Premium Fragrances Brand Shares by Retail Value 2003-2006
Table 18 Women's Premium Fragrances Brand Shares by Retail Value 2003-2006
Table 19 Retail Sales of Fragrances by Concentration: % Analysis 2001-2006