Fragrances in Italy
Euromonitor International's Fragrances in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 57 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Mass fragrances; Premium fragrances
Table of contents
FRAGRANCES IN ITALY : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Fragrances by Concentration: % Value Analysis 2004-2008
Table 2 Sales of Fragrances by Subsector: Value 2003-2008
Table 3 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 4 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 5 Fragrances Company Shares by Retail Value 2004-2008
Table 6 Fragrances Brand Shares by Retail Value 2005-2008
Table 7 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 8 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 9 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 10 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 11 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
LOCAL COMPANY PROFILES - ITALY
ARTSANA SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Artsana SpA: Key Facts
Summary 2 Artsana SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Artsana: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 4 Artsana SpA: Competitive Position 2008
BEIERSDORF SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Beiersdorf SpA: Key Facts
Summary 6 Beiersdorf SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Beiersdorf SpA: Competitive Position 2008
COLGATE-PALMOLIVE SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Colgate-Palmolive SpA: Key Facts
Summary 9 Colgate-Palmolive SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Colgate-Palmolive SpA: Competitive Position 2008
COLLISTAR SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Collistar SpA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Collistar SpA: Competitive Position 2008
L'ERBOLARIO SRL - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 L’Erbolario Srl: Key Facts
Summary 14 L’Erbolario Srl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
L'ORéAL ITALIANA SAIPO SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 L’Oréal Italiana Saipo SpA: Key Facts
Summary 16 L’Oréal Italiana Saipo SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 L’Oréal Italiana Saipo SpA: Competitive Position 2008
MIRATO NUOVA SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Mirato Nuova SpA: Key Facts
Summary 19 Mirato Nuova SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Mirato Nuova SpA: Competitive Position 2008
PAGLIERI PROFUMI SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Paglieri Profumi SpA: Key Facts
Summary 22 Paglieri Profumi SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 Paglieri Profumi SpA: Competitive Position 2008
PROCTER & GAMBLE ITALIA SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Procter & Gamble Italia SpA: Key Facts
Summary 25 Procter & Gamble Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Procter & Gamble Italia SpA: Competitive Position 2008
UNILEVER ITALIA SPA - COSMETICS AND TOILETRIES - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Unilever Italia SpA: Key Facts
Summary 28 Unilever Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Unilever Italia SpA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 30 Unilever Italia SpA: Competitive Position 2008
COSMETICS AND TOILETRIES IN ITALY
EXECUTIVE SUMMARY
Strong Innovation and Premium Brands Drive the Market in 2008
Ageing Population Inspires Manufacturers’ Innovation
L’Oréal Confirms its Leading Position
Italians’ Preference for Specialist Distribution Channels
Market Growth Fuelled by Sun Care and Skin Care Products
KEY TRENDS AND DEVELOPMENTS
A Gloomy Economic Future?
Ageing or Not Ageing?
Multinational Companies Lead the Market
Development of Cosmeceuticals Outpaces Natural and Organic Products
Well Groomed Italian Men
MARKET DATA
Table 12 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 13 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 14 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 15 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 16 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 17 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 18 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 19 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 20 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 21 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 22 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 23 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 24 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 25 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
Table 26 Retail Sales of Gift Sets 2006-2007
DEFINITIONS
Summary 31 Research Sources