Freixenet SA
Euromonitor International's company profile, Freixenet SA offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 20 | Publication date: Apr 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 Freixenet SA: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Sales decline slows through acquisition
Profitability declines due to increased costs
Keeping a handle on debt and employee numbers
Table 1 Freixenet SA: Financial Summary 2000-2004
2.2 GEOGRAPHIC COVERAGE
Freixenet adds Spanish winery to portfolio
Freixenet invests in New World wine portfolio
Freixenet eyes up South African market, targets expansion in the US
2.3 BUSINESS FOCUS
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 Freixenet SA: Business Agreements 2005
4. WINE BUSINESS OF FREIXENET SA
4.1 WINE BUSINESS DEVELOPMENT
First international office established
Moving into still light grape wine
4.2 WINE NET SALES & PROFITS
Profitability declines due to increased costs
Table 2 Freixenet SA: Wine Sales 2000-2004
5. FREIXENET SA PERFORMANCE IN WINE
5.1 COMPETITIVE CONTEXT
Codorniu remains key rival
Other European producers key rivals in the global market
5.2 COMPANY WORLD MARKET SHARES
Global growth driven by marketing
Poor performance in still light grape wine
Table 3 Freixenet SA: World Shares & Rankings in Wine by Sector 2003-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Sales grow overall in Western Europe
Mixed performances outside Western Europe
Table 4 Freixenet SA: Regional Shares in Wine by Sector 2004
5.4 MARKETING STRATEGIES
Promoting sophistication
Sponsorship
Using technology
Awards
5.5 DISTRIBUTION STRATEGIES
6. FREIXENET SA WINE BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
Predominance of sparkling wine brands
Sparkling wines from subsidiaries
Still wines from Spain
Foreign wines
6.2 NEW PRODUCT DEVELOPMENT
Packaging development
6.3 CORE BRANDS
Canals & Nubiola
Table 5 Freixenet SA: Canals & Nubiola World Shares & Rankings in Wine by Sector 2003-2004
Table 6 Freixenet SA: Canals & Nubiola Regional Shares in Wine by Sector 2004
Castellblanch
Table 7 Freixenet SA: Castellblanch World Shares & Rankings in Wine by Sector 2003-2004
Table 8 Freixenet SA: Castellblanch Regional Shares in Wine by Sector 2004
Freixenet
Table 9 Freixenet SA: Freixenet World Shares & Rankings in Wine by Sector 2003-2004
Table 10 Freixenet SA: Freixenet Regional Shares in Wine by Sector 2004
Segura Viudas
Table 11 Freixenet SA: Segura Viudas World Shares & Rankings in Wine by Sector 2003-2004
Table 12 Freixenet SA: Segura Viudas Regional Shares in Wine by Sector 2004
7. FREIXENET SA WINE STRATEGIC EVALUATION
7.1 FREIXENET SA SECTOR POTENTIAL
Mixed performance anticipated in Western Europe
Eastern European expansion vital
Slow growth in US sparkling wines
Growth potential for imported brands in the US
Growth possible in Asia-Pacific
Potential in Latin America
Table 13 Freixenet SA: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR WINE BUSINESS
Facing up to problems in the domestic market
Two-pronged attack for international expansion needed
Risk of takeover
8. APPENDICES
8.1 APPENDIX 1 – FREIXENET SA BRAND PORTFOLIO
Summary 3 Freixenet SA: Wine Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF FREIXENET SA
Summary 4 Freixenet SA: Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF FREIXENET SA
Summary 5 Freixenet SA: Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Freixenet SA: Historical Development
8.5 APPENDIX 5 – COMPANY LOCATIONS
Summary 7 Freixenet Sa: Company Locations