Fruit/Vegetable Juice in Morocco
Euromonitor International's Fruit/Vegetable Juice in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Aug 2006
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Table of contents
SOFT DRINKS IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased launch activity, stimulated by higher disposable incomes
Carbonates drives volume sales due to wide range of products
Bottled water achieves the most dynamic growth
Fruit/vegetable juice registers negative growth due to a shortage of local supply
Coca-Cola Morocco retains its leadership, challenged by domestic Eaux Minérales d'Oulmès
TOTAL SOFT DRINKS SALES
Market Performance
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2000-2005
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2000-2005
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2000-2005
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2000-2005
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2005
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2005
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2005
Table 9 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 10 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 11 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 12 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
OFF-TRADE SOFT DRINKS SALES
Market Performance
Table 13 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2000-2005
Table 14 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2000-2005
Table 15 Off-trade Sales of Soft Drinks by Sector: Value 2000-2005
Table 16 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2000-2005
Competitive Environment
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2001-2005
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2005
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2001-2005
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2005
Table 21 Company Shares of Off-trade Soft Drinks by Value 2001-2005
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2002-2005
Off-trade Distribution
Table 23 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2005
Retailer Activity and Private Label Trends
Forecast Market Performance
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005-2010
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2005-2010
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2005-2010
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2005-2010
APPENDIX
Concentrates Conversions and Additional Data
Table 28 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2000-2005
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2000-2005
Table 31 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2001-2005
Table 32 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2005
Table 33 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2001-2005
Table 34 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2005
Table 35 Company Shares of Concentrates (RTD) by Off-trade Volume 2001-2005
Table 36 Brand Shares of Concentrates (RTD) by Off-trade Volume 2002-2005
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2005-2010
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2005-2010
Institutional Sales of Bottled Water
DEFINITIONS
LOCAL COMPANY PROFILES - MOROCCO
COBOMI SA - SOFT DRINKS - MOROCCO
COMPANY BACKGROUND
Summary 1 Cobomi SA Operational Indicators 2005
LES EAUX MINéRALES D'OULMèS - SOFT DRINKS - MOROCCO
COMPANY BACKGROUND
RECENT NEWS
SODALMU SA - SOFT DRINKS - MOROCCO
COMPANY BACKGROUND
RECENT NEWS
PRODUCTION CAPACITY
Summary 2 Sodalmu SA Operational Indicators 2005
SOTHERMA - SOFT DRINKS - MOROCCO
COMPANY BACKGROUND
RECENT NEWS
FRUIT/VEGETABLE JUICE IN MOROCCO
SECTOR PERFORMANCE
2005 headlines
Shortage of citrus negatively affected juice sales
Frumat bankruptcy opened the door for imported products and private label
Imports push unit prices higher and diversified the offer
Popularity of freshly squeezed juice hinders fruit/vegetable juice's growth
Import products to threaten local players
Forecast value growth expected to be sustained by entry of quality products
Local players threatened by flow of foreign brands
Table 39 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2000-2005
Table 40 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2000-2005
Table 41 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2000-2005
Table 42 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2000-2005
Table 43 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2001-2005
Table 44 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2005
Table 45 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2001-2005
Table 46 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2005
Summary 3 Fruit/Vegetable Juice: New Product Launches 2004-2005
Table 47 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2005-2010
Table 48 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2005-2010
Table 49 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2005-2010
Table 50 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2005-2010
CHILLED VS NON-CHILLED FRUIT/VEGETABLE JUICE
Table 51 Chilled vs Non-chilled Fruit/Vegetable Juice by Off-trade Volume 2002-2005
FLAVOURS
Table 52 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2005
Table 53 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2005
SMOOTHIES
Table 54 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2005