Functional Drinks in Brazil
Euromonitor International's Functional Drinks in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 92 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Elixirs; Energy drinks; Sports drinks
Table of contents
SOFT DRINKS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks industry witnessed a record in total current value sales in 2008
New products enjoy excellent results in carbonates and bottled water
Multinationals ensured top positions in the soft drinks market
Store-based retailing channels represented the majority of sales of soft drinks
products in 2008
Soft drinks should see a positive constant value growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
Coca-Cola continued to invest in brands and create a more consolidated position in the soft drinks market
Health and wellness trend continues to drive growth
A country in love with fruit and colour
The current share of throat amongst Brazilian consumers
Flavoured bottled water causes controversy over product positioning but continues to attract investment
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2004-2008
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2005-2008
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 21 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 24 Penetration of Private Label by Sector by Value 2003-2008
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
FOUNTAIN SALES IN BRAZIL
Trends
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
AMACOCO ÁGUA DE CôCO DA AMAZôNIA LTDA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Amacoco - Água de Côco da Amazônia Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Amacoco - Água de Côco da Amazônia Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Amacoco - Água de Côco da Amazônia Ltda: Competitive Position 2008
AMBEV - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 AmBev – Cia de Bebidas das Américas: Key Facts
Summary 6 AmBev – Cia de Bebidas das Américas: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 AmBev – Cia de Bebidas das Américas: Competitive Position 2008
COCA-COLA INDúSTRIAS LTDA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Coca-Cola Indústrias Ltda: Key Facts
Summary 9 Coca-Cola Indústrias Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Coca-Cola Indústrias Ltda:: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Coca-Cola Indústrias Ltda: Competitive Position 2008
DAFRUTA INDúSTRIA E COMéRCIO SA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Dafruta Indústria e Comércio SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Dafruta Indústria e Comércio SA: Competitive Position 2008
EMPRESA DE ÁGUAS OURO FINO LTDA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Empresa de Águas Ouro Fino Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 Empresa de Águas Ouro Fino Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Empresa de Águas Ouro Fino Ltda: Competitive Position 2008
GENERAL BRANDS DO BRASIL INDúSTRIA E COMéRCIO LTDA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 General Brands do Brasil Indústria e Comércio Ltda: Key Facts
Summary 18 General Brands do Brasil Indústria e Comércio: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 General Brands do Brasil Indústria e Comércio Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 20 General Brands do Brasil Indústria e Comércio Ltda: Competitive Position 2008
INDAIá BRASIL ÁGUAS MINERAIS LTDA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Indaiá Brasil Águas Minerais Ltda: Key Facts
Summary 22 Indaiá Brasil Águas Minerais Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 Indaiá Brasil Águas Minerais Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 24 Indaiá Brasil Águas Minerais Ltda: Competitive Position 2008
KRAFT FOODS BRASIL SA - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Kraft Foods Brasil SA: Key Facts
Summary 26 Kraft Foods Brasil SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 27 Kraft Foods Brasil SA: Competitive Position 2008
SUCOS DEL VALLE DO BRASIL LTDA
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Sucos Del Valle do Brasil Ltda: Key Facts
Summary 29 Sucos Del Valle do Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 30 Sucos Del Valle do Brasil Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 31 Sucos Del Valle do Brasil Ltda: Competitive Position 2008
FUNCTIONAL DRINKS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 45 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 46 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 47 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 48 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 49 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 50 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 51 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 52 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 53 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2008
Table 54 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 55 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 56 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 57 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 58 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 59 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 60 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 61 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013