Functional Drinks in Malaysia
Euromonitor International's Functional Drinks in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 60 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Elixirs; Energy drinks; Sports drinks
Table of contents
SOFT DRINKS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks saw a steady performance in 2008
Soft drinks sales affected by consumers’ health consciousness
International players remained dominant
Supermarkets/hypermarkets leads sales of soft drinks
Soft drinks expects a slowdown in performance
KEY TRENDS AND DEVELOPMENTS
Modern retailers address the demand for greater convenience
Young consumers drive the sales of soft drinks
More brand entrants intensify the competition
Packaging serves as an important brand differentiator
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Malaysia
SECTOR DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
RED HORSE MANUFACTURING SDN BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Red Horse Manufacturing Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Red Horse Manufacturing Sdn Bhd: Competitive Position 2008
RHINO TWO HORNS (M) SDN BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Rhino Two Horns (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ROSEMEAD SDN BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Rosemead Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SPRITZER BHD - SOFT DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Spritzer Bhd: Key Facts
Summary 7 Spritzer Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Spritzer Bhd: Competitive Position 2008
FUNCTIONAL DRINKS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 41 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 45 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 46 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 47 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 48 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013