Functional Drinks in Russia
Euromonitor International's Functional Drinks in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 81 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Elixirs; Energy drinks; Sports drinks
Table of contents
SOFT DRINKS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth but at slowing rates
Kvas finds a new nostalgic appeal
Multinationals lead but domestic players seeing strong growth
Consolidation hampered by a lack of chained retailers
Health and wellness to continue to shape growth
KEY TRENDS AND DEVELOPMENTS
Rising mid-income group boosts sales
Unpredictable government hinders growth.
Health and wellness trends see shift away from cola carbonates
Players drive growth through marketing
Growing incidence of litigation over illegal brand name usage
CITY KEY TRENDS AND DEVELOPMENTS
Moscow
St Petersburg
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Off-trade Sales of Soft Drinks (as sold) by City: Volume 2002-2006
Table 14 Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2002-2006
Table 15 Off-trade Sales of Soft Drinks (as sold) by City: Value 2002-2006
Table 16 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2002-2006
Table 17 Company Shares of Soft Drinks (RTD) by Total Volume 2002-2006
Table 18 Brand Shares of Soft Drinks (RTD) by Total Volume 2003-2006
Table 19 Company Shares of On-trade Soft Drinks (RTD) by Volume 2002-2006
Table 20 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2003-2006
Table 21 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 22 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 23 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 24 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 25 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 26 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 27 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 32 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 33 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 34 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 35 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2006-2011
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2006-2011
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2006-2011
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2006-2011
APPENDIX
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Institutional Bottled Water Sales
Table 40 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 41 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 42 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 43 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 44 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 45 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 46 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 47 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 48 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 49 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
Table 50 Sales of Bottled Water to Institutional Channel 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - RUSSIA
DEKA OJSC - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Deka OJSC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GG & MW - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 GG & MW: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LEBEDYANSKY OAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lebedyansky OAO: Key Facts
Summary 5 Lebedyansky OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LEOVIT NUTRIO OOO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Leovit Nutrio OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MASTER PK OOO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Master PK OOO: Key Facts
Summary 8 Master PK: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MULTON ZAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Multon ZAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
OCHAKOVO MPBK ZAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Ochakovo MPBK ZAO: Key Facts
Summary 11 Ochakovo MPBK ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
OST AKVA ZAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Ost Akva ZAO: Key Facts
Summary 13 Ost Akva ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TROYA-ULTRA OOO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Troya-Ultra OOO: Key Facts
Summary 15 Troya-Ultra OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
WIMM-BILL-DANN PRODUKTY PITANIA OAO - SOFT DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
Summary 17 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FUNCTIONAL DRINKS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 52 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 53 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 54 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 55 Leading Flavours for Functional Drinks: %Volume Breakdown 2003-2006
Table 56 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
Table 57 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 58 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 59 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 60 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 61 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 62 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 63 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 64 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011