Functional Drinks in Turkey
Euromonitor International's Functional Drinks in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Elixirs; Energy drinks; Sports drinks
Table of contents
SOFT DRINKS IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
Improved sales in the soft drinks market in 2006
The ban on energy drinks lifted in 2006
Coca-Cola Icecek Utertim still leads in 2006
Supermarkets/hypermarkets gaining share at the expense of independent food stores
A positive future awaits the soft drinks market in Turkey
KEY TRENDS AND DEVELOPMENTS
Improved economy and falling inflation rates
Increased number of women and rapid urbanisation
Higher health and wellness consciousness
Improved retail infrastructure and increased share of supermarkets/hypermarkets
Increasing number of foodservice outlets
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
Table 20 Penetration of Private Label by Sector by Value 2002-2006
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Concentrates conversions
Table 30 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 33 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 34 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 35 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 36 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 37 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 38 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
Institutional bottled water sales
Table 41 Sales of Bottled Water to Institutional Channel 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - TURKEY
AYTAC GIDA AS - SOFT DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aytac Gida AS: Key Facts
Summary 2 Aytac Gida AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Aytac Gida AS: Competitive Position 2006
DIMES GIDA SAN VE TICARET AS - SOFT DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dimes Gida San ve Ticaret AS: Key Facts
Summary 5 Dimes Gida San ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Dimes Gida San ve Ticaret AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Dimes Gida San ve Ticaret AS: Competitive Position 2006
ÜLKER GIDA SANAYI VE TICARET AS - SOFT DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Ülker Gida Sanayi ve Ticaret AS: Key Facts
Summary 9 Ülker Gida Sanayi ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Ülker Gida Sanayi ve Ticaret AS: Competitive Position 2006
FUNCTIONAL DRINKS IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 43 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 44 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 45 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 46 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
Table 47 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 48 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 49 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 50 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011