Gaming: Implications of Growth for Global Marketing Strategies
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Chapters: 7 | Tables: 19 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
EXECUTIVE SUMMARY
KEY TRENDS AND DRIVERS
Summary 1 Growth Drivers in the Gaming Market 2007
THE GAMING MARKET
Chart 1 Casino Revenues in Major Markets 2006
GAMING CONSUMERS
Summary 2 National Gaming Preferences 2007
COMPANY DEVELOPMENTS
Chart 2 World’s Major Gaming Companies by Revenues 2006-2007
OUTLOOK
Summary 3 Opportunities and Challenges in the Gaming Industry to 2011
INTRODUCTION
DEFINITIONS
GAMING VERSUS GAMBLING
TYPES OF GAMING
Internet opens up gaming audience
Poker remains ever popular
STATISTICS
THE GAMBLING CONSUMER
MARKET DRIVERS
ECONOMIC INDICATORS
Impact on gaming revenues
The state of the global economy
Disposable Income
Table 1 Average Annual Disposable Incomes by Country 2001/2006
CHANGING ATTITUDES TOWARDS DEBT
The rise of consumer borrowing
Table 2 Per Capita Value of Credit Card Transactions in Selected Countries 2002/2007
Impact on gaming market
INTERNET USAGE
General Trends
Chart 3 Growth in On-line Population in Top 15 On-line Countries January 2006-January 2007
Chart 4 Top 15 Countries by Internet Users 2007
Impact on gaming market
Summary 4 On-line Versus Off-line Gaming 2007
MOBILE PHONE USAGE
General Trends
Table 3 Number of Mobile Phone Users by Country 2001-2006
Impact on gaming market
INFLUENCE OF THE MEDIA
IMPACT OF TECHNOLOGY
Automated and virtual poker
Virtual racing
Electronic bingo
KEY TRENDS AND DEVELOPMENTS
LEGISLATION AND DEREGULATION
Influence of the State
On-line gambling regulations in the US
On-line gambling regulations in Europe
New gambling regulations for South Africa
Gaming regulations in Europe
Effects of anti-smoking measures
Advertising regulations
GAMING AND TOURISM
Casinos drive tourism growth
Casinos’ contribution to tourist attraction revenues
Table 4 Casino Revenues by Country 2001-2006
Chart 5 Casinos as a % Total Tourist Attraction Revenues by Country 2006
TRENDS IN CASINO DESTINATIONS
US
Europe
Asia
Australasia and South Africa
Summary 5 Major Gaming Destinations 2007
THE SOCIAL COST OF GAMBLING
Compulsive gambling defined as illness
...but little state help for sufferers
Japanese addicts face imprisonment
Industry codes of practice
COMPANY DEVELOPMENTS
OVERVIEW OF COMPANIES
Harrah’s leads the way
Genting reaches international status
UK bookmakers rank among world’s largest gaming companies
On-line casinos earn place among leaders
Summary 6 Leading Gaming Companies 2007
COMPANY STRATEGIES
Industry consolidation
Summary 7 Key Mergers and Acquisitions 2005-2007
International expansion
New product development
Relocation
Advertising
CSR Policies
GAMING IN MAJOR MARKETS
AUSTRALIA
Gambling revenues
Chart 6 Australian Gambling Revenues By Type 2005
Problem gambling
Australia’s leading casinos
Table 5 Leading Australian Casinos by Number of Visitors 2001-2005
CHINA
Gambling seen as chance to get rich quick
Relaxation of travel restrictions allows exodus to Macao
On-line gambling
FRANCE
Chart 7 French Gambling Expenditure By Type 2006
State monopoly
Industry fights for liberalisation of on-line marketplace
Casinos
Table 6 Leading Casinos by Revenue 2005
Horse racing
On-line gambling
GERMANY
On-line gambling soars
TV betting channel boosts public interest
Betting industry remains in state hands
Experts anticipate deregulation
Germany urged by EC to lift on-line gambling ban
JAPAN
Japan is world’s leading gambling nation
Table 7 Gambling Habits in Japan 2006
Sports gambling
The national lottery
Pachinko
Casinos
Problem gambling
SOUTH KOREA
On-line gambling
Casinos
UK
Gambling Prevalence Study 2007
Table 8 Gambling Activities in the UK 1999/2007
Table 9 Characteristics of Gamblers in the UK 2007
Betting
Bingo
Chart 8 UK Bingo Operators: Shares by Number of Outlets 2007
Casinos
Chart 9 UK Casino Operators by Number of Operating Licences August 2007
On-line gambling
US
Industry recovers from Hurricane Katrina damage
Table 10 Gross Gambling Revenues in the US 2001-2006
Chart 10 Gambling Revenues by Type 2005
Casinos
Table 11 Leading Casino Markets in the US by Gross Revenue 2006
On-line gambling
The gaming consumer
Summary 8 Casino Gambling Consumers – Characteristics 2006
FUTURE OUTLOOK
TRENDS TO WATCH
Market potential
New destinations
Legislative changes in on-line gambling
On-line gambling potential in Asia
Growth of mobile gambling
Automation
IMPLICATIONS FOR FUTURE GAMING COMPANY STRATEGIES
Further consolidation expected
MARKET FORECASTS
Global market to be fuelled by new casino growth
Asia-Pacific to become second largest regional market
Chart 11 Forecast Casino Revenues by Region 2006/2011