Gardening in Ireland
Euromonitor International's Gardening in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 5 | Publication date: Jan 2006
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Gardens being seen as an extra room
The present housing obsession in Ireland as well as a media focus on gardening stimulated sales of gardening during the review period. The idea of the garden as a "room outside" is taking hold in Ireland, widening consumers' usage of their gardens and increasing demand for items such as gazebos and patio heaters.
Retailers diversifying to offset effects of seasonality
Gardening sales are traditionally concentrated in two main parts of the year, spring and autumn. The bad weather that often occurs during these times in Ireland can be disastrous for sales. Horticultural retailers are therefore diversifying heavily in order to be less vulnerable to these fluctuations.
Novice gardeners want instant gardens
The number of householders is increasing but the proportion of experienced gardeners is declining. "Instant" gardening products are on the rise, from pre-planted hanging baskets to labour-saving electric tools. Low maintenance hard landscaping is also becoming increasingly popular.
Independent retailers still dominate
Independent retailers still lead gardening retail in Ireland, despite other retailers such as DIY multiples, Argos and supermarkets entering. There are signs of some garden centre chains beginning but nothing approaching the scale of chains such as Wyvale in the UK. Many long established independents have the advantage of occupying prime retail land, as towns expand into the countryside. However, this also resulted on strong pressure on retailers to sell up to other businesses, such as supermarkets, which are eager to acquire new sites.
Table of contents
GARDENING IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
MARKET PERFORMANCE
Table 1 Retail Sales of Gardening: Value 1999-2004
Table 2 Retail Sales of Gardening: % Value Growth 1999-2004
RETAIL DISTRIBUTION
Table 3 Retail Sales of Gardening by Distribution Format: % Analysis 1998/2003
FORECAST MARKET PERFORMANCE
Table 4 Forecast Retail Sales of Gardening: Value 2004-2009
Table 5 Forecast Retail Sales of Gardening: % Value Growth 2004-2009
DEFINITIONS
LOCAL COMPANY PROFILES - IRELAND
BORD NA MONA (PEAT CORP) - GARDENING - IRELAND
COMPANY REVIEW
GARDENWORKS - GARDENING - IRELAND
COMPANY REVIEW