General Mills Inc
Euromonitor International's company profile, General Mills Inc offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 18 | Publication date: Apr 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS
CORE BUSINESSES
GROWTH OPPORTUNITIES
General Mills well placed to tap into functional yoghurts boom with Yoplait
Could Yoplait help boost General Mills's Western European presence?
General Mills set to exploit surge in demand for better for you snack bars
Toddler foods set to be a key growth area
LIMITED POTENTIAL
US canned/preserved food set to decline
Little expected of US breakfast cereals but grey market offers growth potential
Will bleak dinner mixes outlook lead General Mills to strip down Betty Crocker?
Table 1 General Mills Inc: Packaged Food World Sector Sales Performance 2006
Table 2 General Mills Inc: Packaged Food Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
OWNERSHIP EVENTS
Table 3 General Mills Inc: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 General Mills Inc: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
GENERAL MILLS INC
Summary 1 General Mills Inc: Packaged Food Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
BETTY CROCKER
CHEERIOS
GREEN GIANT
Table 5 General Mills Inc: Betty Crocker World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 6 General Mills Inc: Betty Crocker Regional Shares in Packaged Food by Sector 2006
Table 7 General Mills Inc: Cheerios World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 8 General Mills Inc: Cheerios Regional Shares in Packaged Food by Sector 2006
Table 9 General Mills Inc: Green Giant World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 10 General Mills Inc: Green Giant Regional Shares in Packaged Food by Sector 2006
Table 11 General Mills Inc: Progresso World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 12 General Mills Inc: Progresso Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 13 General Mills Inc: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 General Mills Inc: Historical Development
Summary 3 General Mills Inc: Subsidiaries 2006
Summary 4 General Mills Inc: Packaged Food Brands 2006
Summary 5 General Mills Inc: Websites