Georgia-Pacific Corp
Euromonitor International's company profile, Georgia-Pacific Corp offers detailed strategic analysis of the company's business, examining its performance in the disposable paper products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 17 | Publication date: Oct 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR GEORGIA-PACIFIC IN DISPOSABLE PAPER PRODUCTS BUSINESS
CORE BUSINESS
Main focus on tissue-based products
Bias towards native region
Growth potential in kitchen towels
GROWTH OPPORTUNITIES
Health and hygiene offer robust innovation potential
Dynamic forecasts for incontinence products
International expansion
LIMITED POTENTIAL
Table 1 Georgia-Pacific Corp: Disposable Paper Products World Sector Sales Performance 2007
Table 2 Georgia-Pacific Corp: Disposable Paper Products Regional Sales Performance 2007
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Difficult conditions
Focus on innovation
Geographic expansion
Table 3 Georgia-Pacific Corp: World Shares & Rankings in Disposable Paper Products by Sector 2006-2007
Table 4 Georgia-Pacific Corp: World and Regional Shares in Disposable Paper Products by Sector 2007
COMPANY STRUCTURE
Summary 1 Georgia-Pacific Corp: Disposable Paper Products Key Facts
PRODUCTION AND DISTRIBUTION
ForestExpress
Technological improvements
Strong relationships with retailers
BRAND ASSESSMENT
BRAND STRATEGY
A broad portfolio
Growing emphasis on branding
Brand rationalisation
Social and environmental responsibility
BRAWNY
Difficult times for Brawny
LOTUS
Key to international growth
Innovation spurs growth in Western Europe
Poor performance in the Middle East and Africa
Dynamism in Eastern Europe
Kitchen towels present strongest growth potential
QUILTED NORTHERN
Quilted Northern responds to increasing competition from Kimberly-Clark
Growth potential in luxury products
Table 5 Georgia-Pacific Corp: Brawny World Shares & Rankings in Disposable Paper Products by Sector 2006-2007
Table 6 Georgia-Pacific Corp: Brawny Regional Shares in Disposable Paper Products by Sector 2007
Table 7 Georgia-Pacific Corp: Lotus World Shares & Rankings in Disposable Paper Products by Sector 2006-2007
Table 8 Georgia-Pacific Corp: Lotus Regional Shares in Disposable Paper Products by Sector 2007
Table 9 Georgia-Pacific Corp: Quilted Northern World Shares & Rankings in Disposable Paper Products by Sector 2006-2007
Table 10 Georgia-Pacific Corp: Quilted Northern Regional Shares in Disposable Paper Products by Sector 2007
APPENDICES
FINANCIAL SUMMARY
Table 11 Georgia-Pacific Corp: Financial Summary 2000-2004
COMPANY BACKGROUND
Summary 2 Georgia-Pacific Corp: Historical Development
Summary 3 Georgia-Pacific Corp: Subsidiaries 2007
Summary 4 Georgia-Pacific Corp: Disposable Paper Products Brands 2007
Summary 5 Georgia-Pacific Corp: Company Locations
Summary 6 Georgia-Pacific Corp: Websites