Georgia-Pacific Corp
Euromonitor International's company profile, Georgia-Pacific Corp offers detailed strategic analysis of the company's business, examining its performance in the disposable paper products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 17 | Publication date: Feb 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR DISPOSABLE PAPER PRODUCTS
CORE BUSINESSES
A more premium positioning needed in toilet paper
More value needed in kitchen towels
GROWTH OPPORTUNITIES
Strong position to exploit opportunities in tissues
Potential to exploit in developing markets
Favourable demographics boost prospects in incontinence products
Dynamic growth in private label products
LIMITED POTENTIAL
Pessimistic outlook in paper tableware
Geographical expansion needed to secure growth in sanitary protection
Bleak future in cotton wool/buds/pads
Table 1 Georgia-Pacific Corp: Disposable Paper Products World Sector Sales Performance 2006
Table 2 Georgia-Pacific Corp: Disposable Paper Products Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Cost reduction and efficiency enhancement remain important
To become an innovator
Increase presence in emerging markets
OWNERSHIP EVENTS
Table 3 Georgia-Pacific Corp: World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 4 Georgia-Pacific Corp: World and Regional Shares in Disposable Paper Products by Sector 2006
COMPANY STRUCTURE
GEORGIA-PACIFIC
Summary 1 Georgia-Pacific Corp: Key Facts
PRODUCTION AND DISTRIBUTION
New investments in tissue production
Bundling tissue and office paper shipments in North America
Strong relationship with global retailers supports sales
BRAND ASSESSMENT
BRAND STRATEGY
Tiered strategy across the brand portfolio
Brand portfolio management is important
BRAWNY
LOTUS
QUILTED NORTHERN
Table 5 Georgia-Pacific Corp: Brawny World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 6 Georgia-Pacific Corp: Brawny Regional Shares in Disposable Paper Products by Sector 2006
Table 7 Georgia-Pacific Corp: Lotus World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 8 Georgia-Pacific Corp: Lotus Regional Shares in Disposable Paper Products by Sector 2006
Table 9 Georgia-Pacific Corp: Quilted Northern World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 10 Georgia-Pacific Corp: Quilted Northern Regional Shares in Disposable Paper Products by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 11 Georgia-Pacific Corp: Financial Summary 2000-2004
COMPANY BACKGROUND
Summary 2 Georgia-Pacific Corp: Historical Development
Summary 3 Georgia-Pacific Corp: Subsidiaries 2006
Summary 4 Georgia-Pacific Corp: Disposable Paper Products Brands 2006
Summary 5 Georgia-Pacific Corp: Company Locations
Summary 6 Georgia-Pacific Corp: Websites