GlaxoSmithKline Plc
Euromonitor International's company profile, GlaxoSmithKline Plc offers detailed strategic analysis of the company's business, examining its performance in the hot drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 13 | Publication date: Dec 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR GLAXOSMITHKLINE PLC IN HOT DRINKS
GlaxoSmithKline to continue to focus on hot drinks
Africa and the Middle East present strong regional growth prospects for the company
Increased availability of fresh milk may pose challenges for the company
Expansion of traditional consumer base will bring new customers
Table 1 GlaxoSmithKline Plc: Hot Drinks World Sector Sales Performance by Value 2006
Table 2 GlaxoSmithKline Plc: Hot Drinks Regional Sales Performance by Value 2006
STRATEGIC OBJECTIVES AND CHALLENGES
Product development proves to be a cornerstone of strategic planning
Sustaining consumption habits for malt beverages in India is a strategic imperative
Lack of presence in chocolate-based category limits revenue potential
OPERATIONAL AND DISTRIBUTION STRATEGIES
Distribution takes place through standard channels
Distribution in key Indian market will look to expansion in rural areas
OWNERSHIP EVENTS
Summary 1 GlaxoSmithKline Plc: Key Facts
CORPORATE OVERVIEW
PERFORMANCE BY REGION AND BY SECTOR
HOT DRINKS MARKET ASSESSMENT
Sales of coffee still outweigh tea
Nestlé and Kraft Foods hold steady shares in respective territory
Strong position in Asia-Pacific region supported by local Indian market
OTHER HOT DRINKS
Competitive landscape
Prospects
Table 3 GlaxoSmithKline Plc: World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 4 GlaxoSmithKline Plc: World and Regional Shares in Hot Drinks by Sector 2006
BRAND ASSESSMENT
BRAND STRATEGY
Focus on core brand Horlicks
Two of the three brands compete locally only
HORLICKS
Product extensions under the Horlicks brand are a cornerstone of company strategy
Advertising and promotions are critical to success of Horlicks brand
Malt-based beverages not just healthy – fun drives sales too
Promotional messaging is differentiated as consumer perception varies by region
Table 5 GlaxoSmithKline Plc: Horlicks World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 6 GlaxoSmithKline Plc: Horlicks Regional Shares in Hot Drinks by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 7 GlaxoSmithKline Plc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 GlaxoSmithKline Plc: Historical Development
Summary 3 GlaxoSmithKline Plc: Subsidiaries 2006
Summary 4 GlaxoSmithKline Plc: Hot Drinks Brands 2006
Summary 5 GlaxoSmithKline Plc: Company Locations
Summary 6 GlaxoSmithKline Plc: Websites