Global Drinking Habits
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Chapters: 5 | Tables: 17 | Publication date: Jul 2006
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
1. EXECUTIVE SUMMARY
Key trends and drivers
Key supply factors
Major market trends
Future trends
2. KEY TRENDS AND DRIVERS
2.1 THE DYNAMICS OF DRINKING
Chart 1 Changing Drinking Culture
Traditional drinking
Modern drinking
“Post-modern” drinking
2.2 DRINKING HABITS AND HIERARCHY OF NEEDS
Chart 2 Drinking and Maslow’s Hierarchy of Needs
Chart 3 Consumer Needs and Drinking Drivers
2.3 THIRST
Back to basics
Eight glasses a day?
Chart 4 Per Capita Bottled Water Consumption 2005 by Region
Added value water
Table 1 Sales of Added-value Water 2005 by Region
Water wars
2.4 AFFORDABILITY
Global economic outlook
Table 2 Forecasts for GDP Growth 2006 by Major Market
Chart 5 The New World Geographic Order
Urbanisation and megacities
The rising middle class
Chart 6 Number of Households with Annual Disposable Income over US$2,500
Table 3 Sales of Beer by Sector 2005 by Major Market
The pull of mobile phones
2.5 CONVENIENCE
Time pressures
Working women
Table 4 % of Population Abstaining from Alcohol 2004 by Major Market
Need for energy
Table 5 World Sales Of Coffee, Tea and Other Hot Drinks 2005
Mobility and portability
Table 6 World Soft Drinks Packaging by Format 1998/2005
Table 7 World Soft Drinks Packaging by Pack size 1998/2005
Life lived “in between” – the rise of the “third place”
Impact of supermarkets
Chart 7 % of Hot, Soft and Alcoholic Drinks Sales Through Supermarkets 2005 by Major Market
The slow movement
Chart 8 Per Capita Wine Consumption 2005 by Major Market
2.6 SOCIABILITY
Drinking in the global village
Travel and the global bar
“Being there” – the experience economy
2.7 IMAGE AND STATUS
The importance of impressing
The demand for novelty – the FAB drinkers
Table 8 Sales of Flavoured Alcoholic Beverages 2000/2005 by Region
Status inflation
Table 9 US Changes in Volume and Value Growth in Spirits 2000/2005
Chart 9 Per Capita Whisk(e)y Consumption 2005 by Major Market
Connoisseurship
Themed drinking and the experience economy
The marketing generation – “they drink the advertising”
2.8 HEALTH
Influence of eating on drinking habits
Chart 10 Trends in Volume of Wine Consumed – World and Western Europe 2000/2005
Indulgence versus over-indulgence
Obesity versus “lite”
Table 10 Per Capita Consumption of Carbonates and Bottled Water 2000/2005 by Major Market
Chart 11 % Obese Population – Body Mass Index of 30+ 2000/2004
Table 11 Sales Low-/No-Alcohol Beer Per Capita Consumption 2003-2005 by Major Market
Water and benzene
Coffee goes east, green tea goes west
Table 12 Forecast Growth in Retail Sales Volume Coffee, Green Tea and Herbal Tea 2006/2010 by Region
Super indulgence and self denial
3. KEY SUPPLY FACTORS
3.1 DRINKS MANUFACTURERS
Convergence, consolidation and competition
Table 13 Top 10 World Bottled Water Brands 2005
Global brands in the global village
Creating experiences
Premium inflation
Treading the tightrope of healthy drinking
3.2 RETAILER RESPONSE
Competition for space
Beyond category management
3.3 DISTRIBUTION AND INFRASTRUCTURE
Global economic warming?
Environmental impact of delivery
3.4 NEW CHANNELS
Vending machines
Chart 12 Soft Drinks Sold Through Vending Machines 2005 by Major Market
Online shopping
C-stores
3.5 FOODSERVICE RESPONSE TO DRINKING TRENDS
Chart 13 Foodservice Value by Region 2005
Chart 14 Drink as a Percentage of Consumer Foodservice Sales 2004/2009 by Major Market
3.6 REGULATION AND LEGISLATION
3.7 CORPORATE SOCIAL RESPONSIBILITY (CSR) AND GOOD CITIZENSHIP
4. DRINKING HABITS MAJOR MARKETS
4.1 GLOBAL COMPARISONS
Table 14 Year-on-Year Growth in Global Sales Volume 2001-2005
Chart 15 World Share of Throat 2005
Table 15 Global Sales of Alcoholic Drinks in the Off- and On-trade 2005
4.2 AUSTRALIA
Key drivers: convenience and health
Chart 16 Australia Share of Throat 2005
Consumer expenditure
Chart 17 Australia Share of the Cost of Drinking Out 2005
4.3 BRAZIL
Key drivers: status, sociability and convenience
Chart 18 Brazil Share of Throat 2005
Consumer expenditure
Chart 19 Brazil Share of the Cost of Drinking Out 2005
4.4 CHINA
Key drivers: affordability, convenience and status in cities
Chart 20 China Share of Throat 2005
Chart 21 China Share of the Cost of Drinking Out 2005
4.5 FRANCE
Key drivers: convenience, sociability and status
Chart 22 France Share of Throat 2005
Chart 23 France Share of the Cost of Drinking Out 2005
4.6 GERMANY
Key drivers: price, convenience and health
Share of throat – beer continues its popularity
Chart 24 Germany Share of Throat 2005
Chart 25 Germany Share of the Cost of Drinking Out 2005
4.7 ITALY
Key drivers: sociability, status and health
Share of throat
Chart 26 Italy Share of Throat 2005
Chart 27 Italy Share of the Cost of Drinking Out 2005
4.8 JAPAN
Key drivers: convenience, status and health
Share of throat
Chart 28 Japan Share of Throat 2005
Chart 29 Japan Share of the Cost of Drinking Out 2005
4.9 RUSSIA
Key drivers: affordability, convenience, status
Chart 30 Russia Share of Throat 2005
Chart 31 Russia Share of the Cost of Drinking Out 2005
4.10 SPAIN
Key drivers: status, sociability and health
Chart 32 Spain Share of Throat 2005
Chart 33 Spain Share of the Cost of Drinking Out 2005
4.11 UK
Key drivers: convenience, sociability and health
Share of throat
Chart 34 UK Share of Throat 2005
Chart 35 UK Share of the Cost of Drinking Out 2005
4.12 US
Key drivers: convenience, sociability and health
Chart 36 US Share of Throat 2005
Chart 37 US Share of the Cost of Drinking Out 2005
5. FUTURE OUTLOOK
5.1 FUTURE TRENDS
Health obsessions
From sparkling to still
Rise of soya, decline of dairy
Superfoods, superdrinks
Fusion drinking
Sweet to savoury
New latitudes wine
Staying ahead of the image game
Artisan brands
Connoisseurship and clubs
Asian “cool”
“Velvet rope” service
Sociability
Sociability and the rise of the neighbourhood
The barman and barista as brand
Business in the bar
The rise of the residences
The store/café/bar as village green
Continuing convenience
Handbag proof packaging
Drinking on your mobile phone
Smart drinking – VODcasting from the vending machine
Getting paid for your data
Worries about water miles
Packaging and green impact
5.2 MARKET FORECASTS
Table 16 Forecast Sales Of Alcoholic, Soft and Hot Drinks 2006-2010 by Region
Table 17 Year-on-Year Global Growth in Alcoholic, Soft and Hot Drinks 2006-2010